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"A study on the backlash mechanism in the propagation of brand marketing ..."

Miao Zhang, Zheming Wang (2024)

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DOI: 10.1007/S13278-024-01378-8

access: closed

type: Journal Article

metadata version: 2024-11-30

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Miao Zhang, Zheming Wang:
A study on the backlash mechanism in the propagation of brand marketing information in social network. Soc. Netw. Anal. Min. 14(1): 216 (2024)

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