Fresh from being roasted on Netflix, Tom Brady turned up to the Fox Upfronts.
Suited and booted, Brady discovered that he’ll be calling a game involving the Dallas Cowboys – the first time in five years that Fox is opening with a Dallas game.
“I know how important the Cowboys are to this network,” Brady said.
“I love being part of that Fox family,” Brady said. “Walking out of my first meeting with Fox, it reminded me of my amazing teammates. To be part of the game I love, to be part of the greatest telecast in football every single week, ultimately made my decision.”
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Standing next to Michael Strahan, Brady joked that it’s “nice when you’re not hitting me”. He added that he didn’t do so well next to Strahan, whose New York Giants beat Brady’s New England Patriots twice in the Super Bowl.
Erin Andrews called Brady “one of the best storytellers out there”.
Brady will be involved in Fox’s coverage of the Super Bowl in New Orleans and joked that he could unretire, again, to be involved.
Closing out Strahan joked that the pair were going to recreate one of Strahan’s big hits on Brady.
“Hold up, Michael. The best way for me to remember information, let’s look at the film,” Brady said as he summed up the 90-minute presentation.
Finally, Gordon Ramsay came out to help Brady and Strahan shout ‘Let’s fucking go!’.
Brady’s role will encompass more duties than just calling games. He is expected to be an overall ambassador for Fox Sports, particularly in the realm of advertising.
As far as working in the booth, Fox positioned him as the No. 1 analyst in order to reel him in, though the move is expected to disrupt a tandem in play-by-play man Kervin Burkhart and analyst Greg Olsen, who took over the top role after the stunning 2022 exit of top duo Joe Buck and Troy Aikman for ESPN’s Monday Night Football. With Brady’s arrival, speculation has turned to Olsen’s future. With positive reviews and one Super Bowl under his belt, the analyst is reportedly already generating inbound interest from other NFL media rightsholders.