Our team uses machine learning and mechanistic interpretability to influence how AI thinks about brands, products and services. We cover the dominant AI ecosystems including Google, OpenAI and Anthropic. This includes AI search, Google's AI Mode, AI Overviews and AI assistants and agents such as Gemini, ChatGPT and Claude.
Reserve your time slot for a conference call with our senior AI Influencers to discuss your project:
Engaged by global brands.
How we work
01
Map Connections
We nurture a strong culture of testing and measuring. We like to know what works, what doesn’t work, and most importantly, we like to know why.
02
Find Connection Strength
We innovate all the time. It’s in our DNA. When working together with your team we’re very likely to come up with something that’s never been done before.
03
Selection Rate Optimization
We see ourselves as an extension of your team and take great care to ensure that you understand our work. Our best campaigns are based on strong collaboration.
Content Optimizer is a content optimization engine that aligns your page content with AI model preferences, making your brand more likely to be selected, cited, and recommended in AI search and chat. It optimizes your pages for the way AI assistants evaluate, compare, and choose sources.
Optimizes for the decision, not the ranking
Traditional SEO optimizes for where you sit on a results page. Content Optimizer optimizes for something different: whether an AI grounding system would choose to quote you.
The mechanism is direct. When an AI assistant answers a question, it compares competing sources and selects the most quotable passage. Content Optimizer simulates that exact decision with an AI ranker — then iteratively rewrites your page, or the snippet an AI would lift from it, until the ranker prefers your content over the competition.
It isn’t a checklist or a static score. It’s a measured contest, run round after round, until your page is the one the model picks.
Client Success: OWAYO
| Metric | Apr 15, 2026 | May 31, 2026 | Percentage Points Up | % Increase |
| Share of Voice | 2.18% | 3.87% | +1.69 | +77.52% |
| Mention Share | 2.06% | 4.37% | +2.31 | +112.14% |
| Citation Share | 2.30% | 3.38% | +1.08 | +46.96% |
At the start of the AI Visibility campaign OWAYO wasn’t being recommended in AI assistant chat sessions and AI Mode for audiences in the USA.
Using our bayesian content optimizer we found that the brand was overly EU-centric causing models to withhold recommendations for the audiences in the USA.
An on-site optimisation followed by a 6 month off-site brand alignment campaign resulted in OWAYO’s AI visibility by up to 90% per entity and 2% global uplift for all targeted entities.
DEJAN’s methodology transcends traditional AI SEO, diving into the core mechanics of LLMs to provide actionable intelligence for AI visibility. We understand that AI models, while appearing intelligent, operate on statistical probabilities and learned associations. Our tools are designed to surface these underlying mechanisms, providing clarity on how and why models make certain decisions.
Deep Understanding
We move beyond surface-level metrics to analyze log probabilities, token flow, and decision-making junctions within LLMs, identifying precise points for optimization.
Actionable
Our insights translate directly into actionable strategies for content creation, internal linking, and even influencing user prompting patterns, ensuring your brand’s message resonates effectively with AI.
Testing.
We nurture a strong culture of testing and measuring. We like to know what works, what doesn’t work, and most importantly, we like to know why.
Innovation.
We innovate all the time. It’s in our DNA. When working together with your team we’re very likely to come up with something that’s never been done before.
Collaboration.
We see ourselves as an extension of your team and take great care to ensure that you understand our work. Our best campaigns are based on strong collaboration.
Meet our core team
We’re an all-senior team with experience in a wide range of projects and industries.
Mike Jolly
Director of Strategy
Blake Walsh
SEO
Giordano Chng
SEO
Liam Buttery
SEO
AI SEO
Martin Reed
Technical SEO
Bianca Hall
Public Relations
Alex Petrovic
SEO
Danielle White
Operations
Milos Dosen
CFO
Josip Ivanovic
Developer
Nemek Nowaczyk
PPC
Dragan Grubacki
Technical SEO
Finn Arrowsmith
Outreach
We were given our very own bespoke internal link recommendation engine that leverages world-class language models and data science. It’s one thing to theorize about the potential of machine learning in SEO, but it’s entirely another to witness it first-hand. It changed my perspective on what’s possible in enterprise SEO.
Scott Schulfer
Senior SEO Manager
Zendesk
Featured In
Dan Petrovic, an academic and consultant on SEO and generative AI, said Google’s size, expertise and massive trove of search data gave it a massive advantage, but that Gemini 3 Pro would probably be a more expensive model to run.
Tim Biggs, The Sydney Morning Herald
Dan Petrovic made a super write up around Chrome’s latest embedding model with all the juicy details on his blog. Great read.
Featured in “Moz Top 10“, twice.
Moz Recommended Agency
Book a conference call with our senior strategy team to discuss your project in detail.