Resumen de Practical approaches to overcoming financial challenges in small-scale ventures and promoting their sustainability

MSc. Mireya Silvana Cuaran Guerrero, Oswaldo Xavier Torres Merlo, Miriam Janneth Pantoja Burbano, Sary del Rocío Álvarez Hernández

• Small businesses are fundamental to the global economy, as they generate employment, boost local economies and contribute to GDP. However, they face significant financial challenges that threaten their sustainability, such as limited access to financing, lack of financial management skills and vulnerability to economic fluctuations. If left unaddressed, these problems can limit their growth or cause their closure. This study analyzes these challenges and proposes strategies to strengthen the sustainability of ventures. Using a mixed approach based on literature review and surveys applied to urban and rural entrepreneurs in linkage projects during 2024, key measures were identified. These include financial training programs, diversification of financing sources such as microcredit and collective platforms, and financial management tools such as budget control and cost analysis. In addition, the importance of fostering strategic alliances with public, private and academic organizations to create support networks and promote policies that promote formalization and competitiveness is underscored. Addressing these challenges with a comprehensive approach will allow the consolidation of resilient enterprises, improving their financial viability and contribution to economic and social development.