Resumen de Enotourist satisfaction: A multidimensional approach
Ricardo Sellers Rubio, Juan Luis Nicolau Gonzálbez, Fernando Campayo Sánchez, Seunghun Shin
This study aims to analyze the dimensions that determine an enotourist’s experience when (s)he visits wineries. In addition, in a novel approach, this work examines the influence of wine routes on this experience. On the basis of a set of reviews posted by wine tourists on TripAdvisor, Latent Dirichlet Allocation analysis is conducted to identify the dimensions that determine the wine tourism experience. Subsequently, ordinal logistic regression analysis is performed to identify the most determinant dimensions of visitors’ assessments of their experiences and the influence of wine routes. Results indicate that the “staff” dimension, associated with the treatment provided by tour guides, is the most determinant dimension. In addition, significant differences are observed in the assessment of attributes across the different wine routes.