Business ethics and corporate image

• Autores: Norberto Mínguez Arranz
• Localización: Área abierta, ISSN-e 1578-8393, Nº. 2, 2002, 8 págs.
• Idioma: español
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• Resumen

  • For a long time business and ethics were considered to be opposite concepts. The old saying ¿business is business¿ described a situation in which being ethical meant losing money. Ethics was understood as something that couldn¿t be afforded, a luxurious element that had a mainly cosmetic use. Today business ethics is part of corporate life and we cannot understand corporate management without the concept of business ethics, a concept that also plays an important role in the construction of a good corporate image.