El papel de la comunicación interna en el cambio organizativo: posibilidades y limitaciones

• Autores: Javier Callejo Gallego
• Localización: Boletín de estudios económicos, ISSN 0006-6249, Vol. 56, Nº 172, 2001, págs. 85-112
• Idioma: español
• Texto completo no disponible (Saber más ...)
• Resumen

  • The accelerative change in the social and business context helps the internal communication to get the top in the human resources politics. In a communication society seems logical that a communicational instrument has an important function. So, an instrument that has been given up in a very secondary role, practically only as the publication of a bulletin or company's magazine, today it has an strategic role. However, the change is very strong and we can not pass from nothing to reduce the global politics of human resources to an only instrument. This article observes possibilities and limitations of the internal communication in an empirical case, where the cultural change of the organization is so necessary as full of difficulties and resistances: a big public company in Spain sixty years old. A company that has given an important role to internal communication in the leadership of cultural change.