Resumen de Madrid Arena, anatomía de una tragedia. Estudio de caso de comunicación de crisis
Ferrán Lalueza Bosch, Elisenda Estanyol i Casals, Mireia Montaña Blasco
In the early hours of November 1, 2012, Madrid Arena Stadium, owned by the City Council, held a Halloween party. The arena was filled far beyond its capacity. When a human stampede killed five girls and a number of people were injured, the event turned into a tragedy. This research focuses on the communication strategy of Madrid City Council and the party organizer Diviertt after the disaster. The results lead to the conclusion that neither entity took into account best practices of crisis communication and that, even if their messages were reported by the media, their credibility was put in doubt.