Religious tourism: an itinerary in the Veneto Region linked to the ancient Via Romea. From Lake Garda to the Adriatic coast.

• Luca Simone Rizzo ^[1] ; Claudia Robiglio ^[3] ; Anna Trono ^[2]
  1. [1] University of Padua

     University of Padua

     Padova, Italia

     
  2. [2] University of Salento

     University of Salento

     Lecce, Italia

     
  3. [3] Academy of Agriculture, Science and Letters of Verona,

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• Localización: Destination branding heritage and authenticity / Rubén Camilo Lois González (ed. lit.), Francisco Dias (ed. lit.), Xosé Manuel Santos Solla (ed. lit.), Pilar Taboada De Zuñiga (ed. lit.), Joao Paulo Conceição Silva Jorge (ed. lit.), 2012, ISBN 978-84-695-3961-3, págs. 607-632
• Idioma: inglés
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• Resumen

  • Religious pilgrimages have become increasingly popular in recent years in Europe. Those who set off spurred at least partly by the desire to further their cultural knowledge, though, outnumber those who are travelling solely for spiritual motives. This enhances the value of religious sites/resources, reacquiring pre-eminence as mainsprings of local development being witnesses to collective memory and depositories of symbolic, historical and cultural values (essential for understanding such sites and the various ways in which they have developed over time). Within the scope of our specific concern with route- and religious-based itineraries in the EU2, we identified anchor sites, concentrating on key religious resources (sanctuaries)/localities around which further (religious) tourism might be developed. We did so by isolating a segment of around 300 km of a much more extensive European cultural itinerary currently being studied. This itinerary deals with extremely diverse environmental/cultural/gastronomic situations that have to be linked together, and at the centre of which lie the “sanctuaries”. The route was created via GIS and could be offered in a variety of ways: via traditional ones, on Smartphone or PDA, on the web, via SAT NAV, on information panels or via tags (QR codes). We, therefore, identified more than 100 religious sanctuaries in the Central and Western Veneto; heritage sites located in an area stretching from Lake Garda to the upper Adriatic sea, in the Provinces of Verona, Vicenza, Padua and Rovigo. Some of them are well known in Italy and abroad, others are important on a regional and local scale. The itinerary aims to connect all of them in an effort to link the whole territory to the ancient Via Romea, running from Venice to Rome and to propose it to the Council of Europe.