The Organizational Culture as a Driver of Business Growth: A Comprehensive Approach

• Losada, Madersson Fabian ^[1]
  1. [1] Corporación unificada nacional de educación superior – CUN. Florencia , Colombia.
• Localización: SCT Proceedings in Interdisciplinary Insights and Innovations, ISSN-e 3008-9085, Vol. 2, Nº. 0, 2024 (Ejemplar dedicado a: SCT Proceedings in Interdisciplinary Insights and Innovations)
• Idioma: inglés
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• Resumen

  • The research article examines the influence of organizational culture on business growth through three interconnected dimensions: elements of organizational culture, internal culture, and external culture. It highlights that organizational culture, composed of shared values, beliefs, norms, and behaviors, defines a company's identity and affects its ability to innovate, adapt, and compete in the global market. It analyzes how organizational culture influences strategic decision-making, human resource management, and external relations. The conclusion drawn is that a solid and well-managed organizational culture is a key differentiator that drives performance, productivity, and adaptability in a company, significantly contributing to its continued growth and success in a dynamic and competitive business environment