Management of organizational communication and public relations through the denominations of origin: a case study around the “DOP Vinos de Madrid” (Madrid Wines PDO)

• Autores: Marta Pulido Polo
• Localización: CUICIID 2018: International university congress on communication in the profession and at today's university : contents, research, innovation and teaching, 2018, ISBN 978-84-09-04967-7, págs. 393-394
• Idioma: español
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