Hi, I’m Diego Dotta
Maker and rider of the chaos from ideation to iteration. Building in public.
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Smart Keys, Idea to Profit
This is a summary of a 16 months journey. From idea to profitable business. The idea was born from a personal need. I wanted a tool that could help me proofread my texts on my phone or computer. My main inspiration was Grammarly. But better. (Delusion is…
Build Log
A living trail of things I’m building, breaking, or pretending to finish.
Start your mornings by waking up to birdsong and learn more about each bird.
Fix grammar and translate in one tap. For iOS Keyboard and MacOS Shortcuts.
Ridiculously small games that run in your browser’s URL address bar.
A multiplayer game where you discover hidden gems around the real world.
This is where I track the chaos, one sprint, stumble, and saddle-up at a time.
Open Goals
2026
Bootstrapping isn’t sustainable if it keeps eating into my lunch money. It’s time to turn downloads into dollars.
Every day, exercise is non-negotiable, just like brushing my teeth. Do you hear me, Dieguito? Take care of the body you want to wake up in tomorrow.
Live in different places
We’ll be nomading this year. We want to explore the US a bit more, looking for other places to live for a while. To be honest, I think it’ll be hard to beat the Bay Area.
Because great ideas don’t write themselves. A weekly ritual to clear my mind, share my journey, and occasionally make sense of the chaos.
Picture books to meditate, graphic novels to escape, and everything else to keep me from doomscrolling Instagram.
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Listening
Music should be one of the essential elements of human life. ᕕ(⌐■_■)ᕗ ♪♬
These artists and channels help me get into the flow mode while coding or endurance high while cycling: Radio Paradise, Flavour Trip, HANA, Book Club, KEXP.
See the full playlist or recent favorites:
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Now: Feb 2026
- Work
- Bird Rise is off to a great start with some solid numbers. We’ve made a bunch of improvements and we’re still really excited about this project, especially since we staying in a place full of birds. Especially the Toucans, oh my, they are beautiful. I wish I had my tele lens and camera here. Anyway, we decided to focus more of our time on it instead other projects.
- Still helping Prospera with tech-related challenges. It’s my mission-driven quota working with awesome people.
- SWC is doing a different Earth Month this year, it’s a Green Movie Night, and I’m helping the team with some graphics.
- Relaxing
- I’ve been really chill while my mom and dad took care of me after my surgery, super grateful for their support in every part of my life. The first few days were tough, but now I’m breathing great. I met some relatives I hadn’t seen in years, like Nata, Marquinhos, and Tati. I’m also hanging out in Ratones with Leandra’s family.
- Had a blast reading A Practical Guide for Levitation and some graphic novels. Right now, I’m tackling some heavy stuff, The Sum of Us.
- Exercise
- I was told not to work out for 40 days. I gave it a little shot but quickly saw it wasn’t a great idea. Just keeping track of the days.
- Work
Why am I writing here?
Every time I start writing about something, I end up doing some pretty unexpected research or connecting the dots to an insight. Those things usually turn into rabbit holes, which I totally love falling into.
I wish I had written more when I was younger, especially as a teenager. I always have so much fun reading stuff I wrote 20 years ago.
It also helps me lock in some memories, which I think is really important these days. I hope it can also help someone else on their journey. Plus, it makes me grateful and helps me remember the people who were somehow part of it.