Utilities companies can improve customer experience by using several IT strategies. They can create easy-to-use digital platforms for account access, usage tracking and bill payments. Using data analytics to personalize services is important.
Providing real-time information about outages and energy-saving tips helps too. AI-powered chatbots can resolve issues before they become problems. These are all effective strategies. Additionally, establishing feedback channels and offering resources on energy efficiency can improve customer satisfaction and loyalty.