I build and scale modern web platforms. From frontend applications to systemarchitecture, performance optimisation and production reliability.
Selected Case Studies
A selection of projects spanning software engineering, solution architecture, performance optimisation, and modern commerce platforms.
Pro:Direct Sport Commerce Platform
Led the evolution of Pro:Direct Sport's ecommerce platform from Sitecore to Shopify, overseeing architecture, delivery, releases, and platform growth across a large-scale sports retail business.
In-Store Label Printing Platform
Architected and built a Shopify POS label platform with flexible print templates, native mobile device integration, and scan-to-print workflows for in-store product labels.
Metaobject Schema Lifecycle Platform
Architected and built a Shopify custom-data platform for version-controlled metaobject schemas, multi-store migration, and drift detection with stable identity mapping.
Retail Merchandising Analytics
Architected a retail analytics platform for Shopify POS, combining placement tracking, historical attribution, and event-driven processing to deliver actionable merchandising insights.
Product Content Rules Platform
Architected and built a Shopify product content rules engine that auto-assigns badges, stories, and merchandising blocks using declarative attribute rules and event-driven workflows.
Shoppable Stories Platform
Architected and built Instagram-style shoppable stories for Shopify with composable web components, author-based grouping, and embedded product cards.