Best Socialchain Podcasts (2025)

1
SOCIAL IN SIX [100] 17:41

15d ago17:41

17:41

On our 100th Social in Six episode, SocialChain influencer executive Rachel Lea joins Mil in the studio to cover off the top six need-to-know updates from the world of social. This time, that includes two updates from Instagram: a new watch history feature and a crackdown on duplicate content that's got some news accounts rattled. They're also talk…

1
SocialChain x Primark: Behind the work 29:02

28d ago29:02

29:02

Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's bold social-first strategy with Primark's Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution, we lift the lid on the work and the wins that put community at the heart of the brand, and how co…

1
SOCIAL IN SIX [099] 17:41

1M ago17:41

17:41

On this episode of Social in Six, SocialChain strategist Chelsea Noronha returns to the studio to help Mil break down social's biggest updates. They cover Meta's ad-free subscription tier launching in the UK, plus the news that Instagram is trialling opening the app to the full-screen Reels feed. They also discuss two updates from Facebook, includi…

1
Why Bold Social Creative Is Always Worth The 'Risk' | Aaron Gillies, 4Studio, Channel4 1:02:37

2M ago1:02:37

1:02:37

Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Still, most organisations are more fearful of perceived backlash than ever before - but not Channel4. As the 'alternative' UK broadcaster with shows that range from Virgin Island to Trump V The Truth, the nature of its programming opens doors for the na…

1
SOCIAL IN SIX [098] 18:57

3M ago18:57

18:57

On this week's trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear lookback on the trends that are dominating social right now – and the trends to come. They dissect Pinterest's autumn trends report, YouTube's digital culture recap, and talk about the trends they think will sustain in 2025. They also break down the …

1
How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV 53:37

3M ago53:37

53:37

For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. Sharing the solution to that challenge is Erina Jones, director of social media and social AVOD at UKTV, part of the award-winning BBC Studios. Erina delves into why consolidating UKTV's…

1
SOCIAL IN SIX [097] 20:00

4M ago20:00

20:00

On this week's episode of Social in Six, The Fifth's account manager Chiara Yeomans joins Mil in the studio. They're talking about the updates that have social marketers talking, including Instagram finally launching Reposts, YouTube beating out ITV to become the 2nd most-watched channel in the UK; and the hottest influencer marketing trends set to…

1
How to Build a Paid Social Strategy Around Real Audience Behaviour | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain 29:22

4M ago29:22

29:22

Mindsets matter more than metrics. In episode two of The Media Lift Effect, Eve Young returns with Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack how brands can apply the model across audience, creative, media, and measurement. From auditing assets to making use of AI tools like AudienceGPT, this episode shows how to build str…

1
What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain 39:45

4M ago39:45

39:45

Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect, a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change. They explore the new reali…

1
SOCIAL IN SIX [096] 14:37

5M ago14:37

14:37

On this week's episode of Social in Six, senior creative Eve Young is back with Mil in the studio. Together, they recap the top headlines from social, including Bulletin Boards, TikTok's answer to Broadcast Channels; Instagram and TikTok developing connected TV apps; and YouTube's new shoppable stickers for Shorts. They also discuss Meta's plan to …

1
How Dr. Oetker Cooked Up Its Content Strategy for Culture & Loyalty | Josephine Keller, Dr. Oetker 44:13

5M ago44:13

44:13

Dr. Oetker is a brand that has a place in every household's cupboards, but it's also found its place on everybody's social feeds - particularly for its baking category. Today's guest is Josephine Keller, Dr. Oetker's head of digital marketing, and she joins us to share how the brand has successfully built out its in-house social production capabili…

1
SOCIAL IN SIX [095] 17:30

6M ago17:30

17:30

This week, Mil is joined by The Fifth's associate creative director Joel Newman to break down the need-to-know headlines from the world of social. This time, they're discussing a suite of new ad tools from both TikTok and Meta, LinkedIn's new First Impressions Ads and a promising update on Instagram's trial Reels. We also cover Pinterest's midyear …

1
Procurement, Pitches and Partnerships: Why Chemistry Still Counts | Tina Fegent 43:26

6M ago43:26

43:26

Procurement isn't just about cost-cutting anymore. It's about chemistry, collaboration and long-term value. That's the message from this week's guest, Tina Fegent – one of the UK's first marketing procurement specialists and a leading voice in agency-client relationships. In this episode, we explore how procurement has evolved from tactical to stra…

1
Introducing Brave Talk: the brand-new podcast from the team at Brave Bison. 0:16

6M ago0:16

0:16

The Brave Bison team sit down to decode what's next — from search and social to technology and experience. No jargon. No fluff. Just unfiltered insights, bold opinions, and the real stories behind the strategies shaping growth today. Whether you're scaling campaigns or rethinking the funnel, if it moves the needle — we're talking about it. Hit foll…

1
SOCIAL IN SIX [094] 16:22

7M ago16:22

16:22

Show your support! Vote for Eve, your SocialMinds host, to win Creative Trailblazer in the Prolific North Creative Awards here: https://www.prolificnorth.co.uk/creative-awards-cast-your-vote/ This week, SocialChain strategist Chelsea Noronha joins Mil in the studio to unpack the latest, greatest, and up-and-coming social media features you need to …

1
Why Brand Fundamentals Are More Important Than Ever | Kathryn Swallow, Unilever 37:06

7M ago37:06

37:06

Platforms change, trends come and go. Brand fundamentals must remain. That's the opinion of this week's guest, Kathryn Swallow - former worldwide head of Unilever's deodorants category, previously the global VP for Rexona (Sure) and Dove. Among all of Unilever's brands, the deodorant category stands out thanks to the global success of those brands …

1
How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal 28:18

8M ago28:18

28:18

In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenger brand within the staid world of cereal marketing, Surreal have emerged as a distinct voice. John Thornton, Senior creative at Surreal breaks down the process of embracing your marketing bluffs and peeling back the veneer of the social economy.…

1
SOCIAL IN SIX [093] 16:35

8M ago16:35

16:35

SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month's Social in Six updates. This time, that's an update on TikTok's ban in the US, which has been extended again; a handful of updates from Meta to improve social SEO and make creator partnerships easier; and LinkedIn's new Trends page that curates videos based…

1
How Weetabix Reinvented Itself Without Losing Its Legacy | Lorraine Rothwell, Weetabix 26:12

8M ago26:12

26:12

"Have you had your Weetabix?" is an iconic ad slogan as any. But post-pandemic, though Weetabix had become part of online conversations, it wasn't necessarily translating to consumers' shopping baskets. In this episode, Lorraine Rothwell, head of marketing at Weetabix, shares the story of how the brand reconnected with its core demographic while re…

1
What Emerging Technology Means for Creativity | Sabrina Godden-Tuma, Vodafone 27:56

8M ago27:56

27:56

AI is the hot topic on everyone's lips. One which, if you ask most creatives, will be spoken of with some level of selfish scepticism. But what do you do when a company built on the good of tech has their own department of creatives? This conversation is full of honest questions, thought-provoking answers, and candid discussions on how Ai is actual…

1
How to appear in search results as social shapes SEO | Hannah Walker, Reddit 28:57

8M ago28:57

28:57

Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding 'Reddit' to the end of every search term, making the brand name the 6th most-Googled term in the US. In this episode with Hannah Walk…

1
Why Every Brand Needs a Data-Driven Mindset | Nick Bamber, Domino's 25:29

8M ago25:29

25:29

Every time you order a Domino's pizza, you're interfacing with countless data-driven touchpoints – whether it's suggested items or Dom the Pizza Tracker telling you your Pepperoni Passion is in the oven. In this episode, Nick Bamber, digital and data director at Domino's, unpacks why the brand sees itself as a data company first and a pizza busines…

1
How Brands and Marketers Need to Plan as Social Commerce Explodes | Nilam Atodaria, TikTok 28:03

8M ago28:03

28:03

TikTok Shop has taken over everyone's For You Page in the last 12 months, and that's in no small part down to the commerce ambitions of the business. Layer onto that the way TikTok has (and continues to) change the creator economy, and you're left with an extremely actionable conversation for brands and marketers that will leave you empowered and e…

1
How Primark Converts Social Buzz to IRL Sales | Kymberley Thomson, Primark 30:14

9M ago30:14

30:14

For years, Primark thrived without an online presence, but post-pandemic, that had to change. In this episode, Kymberley Thomson, senior global social media and community manager at Primark, takes us through the retailer's social evolution - from having no ecommerce channel to building an engaged digital audience. Find out how to adapt a bricks and…

1
SOCIAL IN SIX [092] 16:00

9M ago16:00

16:00

On this episode of Social in Six, Mil is joined by Callum Woodbridge, senior creative at SocialChain. Together they cover all the headlines you need to know from the world of social, including TikTok Shop's new feature to get you buying top products, LinkedIn rolling out comment impressions and Pinterest's plan to stop AI images taking over the fee…

1
How Very Media Group Is Redefining Retail Media | Laura Jones, Very Media Group 14:31

9M ago14:31

14:31

Retail media is booming, and Very Media Group is making big moves to stay ahead. In this episode, Laura Jones, head of Very Media Group, breaks down how the brand is moving beyond its catalogue roots to create scroll-stopping content, data-driven insights, and collaborations with over 2000 brand partners. Expect to hear about how social slots into …

1
Why Brands Need to Match Creator-Led Challenger Brands | Sunna van Kampen, Tonic Health 26:12

9M ago26:12

26:12

Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share. In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an entrepreneur-fronted brand impacts your approach to transparency, and what most brands don't realise they're …

1
How Kopparberg Used Meaning to Win Millennials Back from Fad Trends | Nancy Dales, Kopparberg 22:35

9M ago22:35

22:35

Last Summer, Kopparberg decided they needed to win back the favour of customers who've turned to trends like craft beer and chicken wine. To do so the brand made an unexpected but genius collaboration with Melanoma Fund, tapping into audiences' interest in skincare and health at peak summer (Kopparberg's time to shine). In this episode, Nancy Dales…

1
How Yorkshire Tea Uses Northern Charm to Own its Category | Dom Dwight, Taylor's of Harrogate 28:36

9M ago28:36

28:36

Yorkshire Tea is a well-loved social-first brand leading its category in market share – hard to believe when you consider it was once the underdog amongst its multinational competitors. So how did the brand flip the script? By leaning into what made them different: their Northern-ness. In this episode, Dom Dwight, strategy and innovation director a…

1
SOCIAL IN SIX [091] 12:47

10M ago12:47

12:47

On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down the latest headlines from social. This time that includes: an update on TikTok US, LinkedIn's new video features for desktop users, and YouTube's latest partnership to get you posting Shorts. Chelsea and Mil also cover two updates from Instagram, includ…

1
Manchester City FC: How Fans Are at the Centre of City's Social Strategy | Paul Handler 38:04

10M ago38:04

38:04

Football clubs' social output is a different ball game to traditional B2C brands. As one of the world's most beloved, Manchester City must both use its channels to please die-hard fans whilst enticing the emerging. In this episode, City's head of social media and international content, Paul Handler, tells us what makes their fans tick and how their…

1
SOCIAL IN SIX – TIKTOK US SPECIAL 26:55

10M ago26:55

26:55

On a special episode of Social in Six, Mil and our creative director Jake are talking all about TikTok's imminent ban in the US. They cover everything that's happened so far, what the short- and long-term impacts of a nationwide ban would be, and what that could mean for the future of social. Plus, they're ensuring your social strategy is prepared …

1
Pinterest: What Pinterest Predicts 2025 will look like for brands and marketers | Louise Richardson, Pinterest (Europe) 44:32

11M ago44:32

44:32

Pinterest Predicts is the not-yet-trending report that fuels brands and marketers' plans - and consumers' wildest imaginations – every year. And, every year, we sit down with Pinterest's director of marketing for Europe, Louise Richardson, to learn how these trends to be will shape what we wear, eat, dress, decorate with, plan, drive, and experienc…

1
SOCIAL IN SIX [090] 18:43

12M ago18:43

18:43

On this episode of Social in Six, Mil and Eve cover two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast Channels. They also discuss what Australia's social media ban means for brands, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube's latest slate of updates to facilita…

1
Duolingo: How Social Creates Word of Mouth Buzz for Duolingo | Rebeca Ricoy, Duolingo 39:37

12M ago39:37

39:37

When the language learning app's owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn't look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & L…

1
SOCIAL IN SIX [089] 12:01

1y ago12:01

12:01

On this episode of Social in Six, Mil and our associate creator director Emma break down two updates from Instagram, including mythbusting on sponsored content and the news that the platform shows less popular videos in lower quality. Elsewhere, TikTok is tinkering with a new shopping integration, and LinkedIn has some tips to get you optimising fo…

1
From scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison 37:17

1y ago37:17

37:17

Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space. Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the explosion of social commerce means TikTo…

1
Fireside Chat: Creator Special with Natalie O'Leary, BBC Radio 1 | SocialMinds Live Manchester 2024 33:30

1y ago33:30

33:30

The creator economy is barely twenty years old, but already, it's dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making creators out of everyday people sharing their stories.…

1
SocialChain's Next Chapter with CEO Jacinta Faul | SocialMinds Live Manchester 2024 23:56

1y ago23:56

23:56

This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Faul. Talk about milestone moments. One month into her role, there was no better time for Jacinta to sit down with our CMO Hannah Baker to look back on the past ten years - and pull out some predictions …

1
How to leverage local on social with Greene King | SocialMinds Live Manchester 2024 21:33

1y ago21:33

21:33

Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could. At least, that's the thinking behind Greene King's social strategy. Leveraging its local teams was a mammoth task for the pub chain, which owns over 2,000 pubs and multiple sub-brands across the country…

1
Forecasting the future feed with Reddit, TikTok and Meta | SocialMinds Live Manchester 2024 29:54

1y ago29:54

29:54

Social is no longer just about being social. It's a place where people buy, are entertained, become influenced or even find their dream job. And it's even poised to be a powerful search and discovery channel – look at Search Ads Campaign on TikTok. With so much change on the horizon, how can marketers make sense of social's evolving role in their b…

1
How AI actually solves problems for marketers with SocialChain and Brave Bison | SocialMinds Live Manchester 2024 23:32

1y ago23:32

23:32

Video editing, images and even podcasts. With generative AI tools cropping up for almost every creative skill, there's no doubt AI enables us to work faster. But that could come at a cost. AI is already making it quick and easy for marketers to get answers, but is it also making us get complacent? At SocialMinds LIVE, SocialChain strategist Chelsea…

1
The Brand Panel with ITV Studios, Monzo, Surreal and Lick | SocialMinds Live Manchester 2024 32:25

1y ago32:25

32:25

Only a decade ago, brands existed on the fringes of social. Now, entire businesses are built and marketed around it. Impressive, right? Even more so when you remember that two decades ago, most social apps we use today hadn't even been invented. Twenty years on, how are Monzo, Surreal and Lick – three brands who owe a lot of their success to their …

1
SOCIAL IN SIX [088] 17:43

1y ago17:43

17:43

This time on Social in Six, Kieran and Mil cover two updates from TikTok, including a keyword search ad update and a new partnership that'll help you get more people shopping in store. They also cover Facebook's facelift to get Gen Z usership on the rise, two new updates from Snapchat, and a surprising update from Instagram. Finally, Pinterest's Ha…

1
Canva: When Local Social Works and How To Implement It | Lachlan Stewart, Canva 37:23

1y ago37:23

37:23

As a global platform used by businesses, creatives, and entrepreneurs (and everybody in-between), Canva must create content that not only showcases its capabilities but also connects with diverse international markets, each using the platform for different reasons. Joining us today to discuss Canva's 'Truly Local' strategy is Lachlan Stewart, Socia…

1
Your Invitation to SocialMinds LIVE | Returning to Manchester 1:25

1y ago1:25

1:25

Join us at Ducie Street Warehouse in Manchester on Wednesday 16th October for a day filled to the brim with expert brand speakers, platform workshops, and live podcasts with some of social media's brightest minds. Register for free at socialchain.com/event.By SocialChain

1
SOCIAL IN SIX [087] 17:22

1y ago17:22

17:22

This time on Social in Six, we're back with a very familiar update for YouTube Shorts, LinkedIn's push for more vertical video content, and TikTok's decision to let you edit videos after posting. Plus there are a few key updates to Ads on Facebook and Instagram including better API access for Reminder Ads, and Instagram changes the rules of play fo…

1
Liquid Death: Why Ignoring Advertising's Rules Produces the Best Creative | Andy Pearson 54:07

1y ago54:07

54:07

Liquid Death only launched in 2019 and has already cemented its place in consumer's hearts and creatives' bucket lists. It's taken the simplest commodity - water - and built a rich universe of personality, creativity and credibility around it, that's turned a product into an entertainment property. In this episode we're joined by Liquid Death's VP …

1
SOCIAL IN SIX [086] 19:41

1+ y ago19:41

19:41

On today's episode of Social in Six, our associate creator director Emma Lyskava joins our content marketer Mil to break down X's lawsuit against ad safety nonprofit Global Alliance for Responsible Media (GARM) and discuss Instagram's analytics changes that put views front and centre. We also cover YouTube's new ad type for livestreams, LinkedIn gi…

1
SocialChain: Why Brands Should Aim Higher Than Authentic on Social | Eve Young and Georgia Hill 31:41

1+ y ago31:41

31:41

"Authentic". It's one of marketing's biggest buzzwords. Authenticity has become brands' North Star on social, but what does that word actually mean? Our content marketer Melissa Harvey wants to find out. In this episode, Melissa's diving into SocialChain's brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social. Tog…

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