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Buffums final logo

Buffums newly expanded store, 1924

Buffums, originally written as Buffums' with an apostrophe, was a chain of upscale department stores, headquartered in Long Beach, California. The Buffums chain began in 1904, when two brothers from Illinois, Charles and Edwin Buffum, together with other partners, bought the Schilling Bros., the largest dry goods store in Long Beach, and renamed it The Mercantile Co. The store grew to a large downtown department store, and starting in the 1950s, grew slowly over the years to be a small regional chain of 16 speciality department stores across Southern California at the time of its closure in 1990.[1][2][3]

Over the years, the stores gained a reputation as the "Grand Dame" of department stores in the area. The stores' interiors were known for large chandeliers and other upscale touches. The chain marketed itself as "Buffums Specialty Store," in an attempt to differentiate itself from other local chains, including The Broadway and Bullock's, and the national stores such as May Co. and Robinson's.[citation needed] Its most famous advertising line, "I've been to Buffums," was used in newspaper and television advertisements during the 1970s and '80s. It was also known for its "Bag-A-Bargain" promotion that placed actual shopping bags (printed with a discount offer) in local newspapers.[citation needed]

Like other local department stores of the era, Buffums was challenged by old-fashioned business models, changing consumer tastes, and the arrival of Seattle-based retailer Nordstrom. The chain was bought in the 1970s by the Australian-based David Jones, which looked to sell the struggling chain in the 1980s. By the time of the sale it had become part of Adelaide Steamship Company, an Australian conglomerate, who never found a buyer. In a last-ditch effort to modernize, Buffums installed new IBM point-of-sale registers in all stores in 1990 (to complement their data center's newly purchased IBM AS/400, IBM's then-new midrange computer), only to enter liquidation following the 1990 Christmas shopping season.

Stores

Flagship

Buffums' logo and sketch of newly expanded store, 1924

Buffums' Downtown flagship grew as follows:[4]

The predecessor of Buffums, Wm. Schilling & Sons dry goods store opened in 1892 at the corner of 2nd and Pine in Long Beach. By 1902 they were located at the Stafford Block, 127–129 Pine Avenue, and described as a "commodious", 6,250 sq ft (581 m2) "department store", "embracing a complete line of dress goods ladies and gents furnishings, clothing, shoes, hats and caps, blankets, comforts, etc".. That same year the father William retired and the firm became Schilling Bros.[5]

In 1904, a partnership bought the Schilling Bros. business for $65,000 (~$1.72 million in 2023); the partners were Charles and Edwin Buffum arrived from Illinois, and local businessmen S. Townsend, W. L. Porterneld and C. J. Walter. The company started operating as The Mercantile Co. The 127–129 Pine Avenue Schilling Bros. store, several doors south of Broadway, would eventually become the men's shoe store of the future Buffums flagship store.[4] The next year, the Mercantile Co. announced the purchase of a lot on the southwest corner of Pine and Broadway, 74.5 ft. by 150 ft. (11,175 square feet (1,038.2 m2) with the intention of building a five-story building on it. However, the building would only be three stories and was completed in 1912.

  • 1924: added a new six-story building; the "New Buffums'" opened in stages in early May, 1924[6]
  • 1941: built the "Autoport" parking garage (still standing)
  • 1960: added a Varsity Shop, Red Cross Shoe Store, and four-story parking garage
  • 1964: added 14,000 sq. ft., expanded to occupy the full block of Broadway between Pine and Pacific, for a total of 180,000 square feet (17,000 m2) of floor space in the Downtown flagship complex. The new space housed a full Interior Design and Home Furnishings area as well as a "Sportsman's Shop".[7]

The store competed downtown with smaller, local Long Beach department stores like Marti and Wise Cos. as well as Sears and Ward's, all of which opened large new stores downtown in 1928-9.[8] In the early 1950s Lakewood Center would provide competition with May Company California and Los Altos Center, with The Broadway for the suburban shopper.

The complex was sold in 1981 and was demolished in 1985[9] to create office space (as of 2020 a WeWork,[10]) and Buffums moved its Long Beach store operation and headquarters to the nearby Long Beach Plaza mall when it opened in 1982.[11]

Branches

When Buffums was liquidated it had 16 locations:[3][12]

City/community Mall or street Square feet Square meters Opened Closed Notes
Long Beach flagship Fourth/Pine 180,000 16,723 1912 1982 Flagship store opened in 1912 and expanded over the decades. Closed in 1982, replaced by Long Beach Plaza store. Demolished 1985.
Santa Ana Main/Bush/9th/10th 66,170[13] 6,147 1950 1987 Freestanding store, Buffums' first branch and first store outside Long Beach. Built on site of Santa Ana Junior College which was demolished in 1947 and moved to 17th Street. Architects Wurdeman & Becket, who also designed Bullock's Pasadena.[14] Opened on July 6, 1950.[14] Men's store added across the street in 1963. Closed 1987. Buildings currently used by County of Orange Department of Probation, Community Court, and Department of Child Support Services.[15][16]
Marina district, Long Beach E. 2nd St. at PCH 17,000[17] 1,579 1961[18] 1976[17] Buffums launched the store as Buffums' Marina Sportswear and called it the "World's First Shopping Resort". It carried medium-priced to better-grade men's, women's and children's sportwear. Miss International 1960 Stella Márquez of Colombia cut the ribbon for the grand opening. Decor featured marine motifs and seafaring-related antiques. 2 stories.[19] Parking for 200 cars plus several slips for patrons' boats. Closed when Buffums opened a full store nearby in 1976.[17] Currently a CVS Pharmacy, 6265 E. 2nd St.[20]
Pomona Pomona Mall East 144,000[21] 13,378 1962[18] 1991 Located along Pomona's former downtown pedestrian mall, designed by Pomona native Millard Sheets. The Palomare Room featured two murals by Sheets of early Spanish settlement of the Pomona Valley, 24 and 36 ft (7.3 and 11.0 m) long.[22][23]
Palos Verdes Peninsula Peninsula Center 43,000[21] 3,995 1963[18] 1991
Lakewood Lakewood Center 73,000 6,800 1965[18] 1991
Newport Beach Fashion Island 54,000[24] 5,000 1967 1991 Opened September 9, 1967 together with the mall.[25] Welton Becket and Associates, architects.[24] Space was subdivided after Buffums closed.
La Habra La Habra Fashion Square 120,000[26] 11,150 1968 Opened August 10, 1968.[26] Furniture and chandeliers by designer for stage and film Tony Duquette.[21]
San Diego Fashion Valley 80,000[21] 7,432 1969[21] 1991 Later occupied for about a year by I. Magnin, then Saks Fifth Avenue and now Forever 21[27][28]
Laguna Hills Laguna Hills Mall 50,000 4,645 1973 1991 Opened September 5, 1973. Two levels.
Arcadia Santa Anita Fashion Park 1974 1991 Opened together with mall on October 14, 1974,[29] Demolished and replaced by Nordstrom in 1994
Westminster Westminster Mall 90,000[21] 8,361 1975[21] 1991 First became Robinsons-May Home Store, later demolished for Macy's in 2002, now Target
Marina Pacifica, Long Beach Marina Pacifica Mall[30] 39,000[17] 3,623 1976 1991 Two stories. Moved its Marina branch to Marina Pacifica from a smaller adjacent 17,000 sq ft (1,600 m2) location. At the time, the new Buffum's formed part of a 108-store, six-restaurant center.[17][31]
Glendale Glendale Galleria 90,000[21] 8,361 1976 1990 Opened together with The Broadway August 1976 prior to the rest of the mall opening two months later. Closed 1990.[32] Demolished and replaced by Robinsons-May in 1993 and Target in 2007
La Mesa Grossmont Center 1979 1991 Added in 1979 as a third anchor store in a newly constructed wing.[33] Became an Oshman's, later Sports Authority, now a Restoration Hardware Outlet
Manhattan Beach Manhattan Village 1980 1991 Became a Macy's Men and Home Store, which closed in 2018.[34] Urban Outfitters, Anthropologie, and West Elm now occupy the space.[35]
Downtown Long Beach Long Beach Plaza 1982 1991 Replaced the 180,000 sq ft (17,000 m2) 1912 flagship store.
La Cañada Flintridge Plaza de la Cañada 1986 1991 Former Iver's store; rebranded on October 1, 1986.[36] Currently a TJ Maxx as of 2021.[37]
Palm Springs Palm Springs Mall 1989 1991 Opened as a Walker Scott (1970). Re-opened as Buffums on October 18, 1989.[38] Then became a Harris Gottschalks (1990). The mall is now College of the Desert.
Solana Beach Lomas Santa Fe Plaza 1989[39] 1991 Opened as a Walker Scott (1970), later a Ross Dress for Less and now a HomeGoods.

Relaunch

A California investor group filed Buffums' Stores, LLC. with the California Secretary of State in January 2015.[40] According to the buffumstores Facebook site, they re-launched in a small specialty format in October 2015, located in the Belmont Shore neighborhood of Long Beach.[41] This reappearance of the Buffums name in retail was short-lived, however, as the former principals of Buffums Stores, Inc. moved their operations to Naples, FL, opening their store there under the name The b.Store, and shuttering the Belmont Shore 2nd street Buffums storefront in March 2016.[42]

See also

References

  1. ^ Silverstein, Stuart (March 14, 1991). "Buffums to Close in May, Ending 87-Year History : Retail: The department store chain lost $4.2 million its last fiscal year. The jobs of 1,400 employees will be eliminated". Los Angeles Times. Retrieved July 9, 2012.
  2. ^ Silverstein, Stuart (March 15, 1991). "Buffums' Closings 'Like Losing an Old Friend'". The Los Angeles Times. Retrieved July 9, 2012.
  3. ^ a b "Long Beach Lost: The Buffums' department store in Downtown • Long Beach Post". Long Beach Post. November 10, 2018. Retrieved November 14, 2018.
  4. ^ a b "New Buffums' Store Opens; 5th Under Way". Long Beach Independent. October 2, 1969. p. 9.
  5. ^ "Wm. Schilling & Sons". Long Beach Press. December 15, 1902. p. 7. Retrieved November 7, 2020.
  6. ^ "Buffums new 5th floor lounge and beauty rooms open". Press-Telegram. May 11, 1924. p. 2.
  7. ^ Chilcote, Ken (January 26, 1964). "Buffum's will expand store to Pacific Ave". Long Beach Independent Press-Telegram.
  8. ^ "Long Beach Marks Record-Breaking Era in Construction". Los Angeles Times. July 7, 1929.
  9. ^ Signal Tribune Newspaper [dead link‍]
  10. ^ "Long Beach Lost: The Buffums' department store in Downtown • the Hi-lo". November 10, 2018.
  11. ^ Gore, Robert (October 16, 1981). "Buffums building in LB is sold". Los Angeles Times.
  12. ^ "Buffums to shut all 16 department stores". UPI.
  13. ^ "An Asset to Santa Ana". The Register. Santa Ana, California. May 11, 1948. p. 12.
  14. ^ a b "Wurdeman & Becket Architects for New Buffums'". The Register. Santa Ana, California. July 2, 1950. p. 31. Retrieved November 7, 2023.
  15. ^ Grad, Shelby (May 31, 1993). "History : SANTA ANA : When Downtown Was the Hot Spot". Los Angeles Times. Retrieved May 24, 2021.
  16. ^ "Buffums'". The Department Store Museum. Retrieved May 24, 2021.
  17. ^ a b c d e "Waterfront shopping". Independent Press-Telegram. January 31, 1976.
  18. ^ a b c d "Advertisement for Buffums". Independent from Long Beach, California. Newspapers.com. July 27, 1965. Retrieved March 15, 2024.
  19. ^ "Buffums' Marina Opened by IBC's Stella Márquez". Long Beach Independent. Long Beach, California. July 20, 1961. p. 35. Retrieved March 15, 2024.
  20. ^ "6265 E. 2nd St., Long Beach, CA". Google Maps. Retrieved March 15, 2024.
  21. ^ a b c d e f g h "The Department Store Museum: Buffums". October 20, 2023. Archived from the original on October 20, 2023.
  22. ^ "Buffums' murals by Millard Sheets return to Pomona". December 7, 2018.
  23. ^ "Millard Sheets murals commissioned for Buffums Pomona". Progress-Bulletin. October 6, 1961. p. 9.
  24. ^ a b Turpin, Dick (September 10, 1967). "Fashion Island Sets New Style in Shopping". The Los Angeles Times. p. 127. Retrieved March 15, 2024.
  25. ^ "What's the story behind the Fashion Island koi pond?". The Orange County Register. May 2, 2012.
  26. ^ a b "La Habra Fashion Square advertising supplement". Los Angeles Times. March 14, 1968.
  27. ^ "I. Magnin San Diego (Fashion Valley) Grand Opening". September 26, 1992 – via Internet Archive.
  28. ^ "I. Magnin to Fill Buffum's Vacancy in Fashion Valley". Los Angeles Times. July 17, 1991. Retrieved October 14, 2023.
  29. ^ "Fashion Park Opens Officially". Monrovia Daily News-Post. October 14, 1974.
  30. ^ "Some Gain Seen From the Loss of Buffums". Los Angeles Times. March 17, 1991.
  31. ^ "Harbor Bank given Marina branch OK". Independent Press-Telegram. July 10, 1976. p. B-9. Retrieved April 26, 2019.
  32. ^ "Glendale Galleria Mall Opens to Public". Los Angeles Times. October 13, 1976. Retrieved March 11, 2010.[dead link‍] ("A milestone event in Southland retail merchandising will take place in Glendale on Thursday, October 14, when the 1,000-foot long shopping mall of the $70-million Glendale Galleria...")
  33. ^ "Center growing with addition of 15 new stores and Buffum's coming soon". Los Angeles Times. May 25, 1978. Retrieved November 21, 2013.
  34. ^ Green, Nick (June 6, 2014). "Macy's will consolidate three stores into two at Del Amo mall, paving way for new anchor". Daily Breeze. Retrieved October 13, 2023. A similar consolidation of the Macy's men's and home stores with the women's store on the north side of the Manhattan Village mall at Rosecrans Avenue and Sepulveda Boulevard in Manhattan Beach is underway as part of a $110 million overhaul of the retail property.
  35. ^ "Interactive Map". Manhattan Village official website. Retrieved October 14, 2023.
  36. ^ "Ivers Agrees to Sell Store in La Canada to Buffums Chain". August 21, 1986 – via LA Times.
  37. ^ "T.J. Maxx 663 Foothill Blvd Plaza De La Canada La Canada, CA Department Stores - MapQuest". www.mapquest.com. Retrieved April 23, 2021.
  38. ^ Hussar, John (October 18, 1989). "Buffums opens doors". The Desert Sun. p. 29. Retrieved August 18, 2019.
  39. ^ "Desert Sun 28 March 1989 — California Digital Newspaper Collection".
  40. ^ California Secretary of State Website
  41. ^ "Buffums Belmont Shore". www.facebook.com.
  42. ^ "b.Store History". www.thebstore.com.
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