This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
Hum Europe is a British Pakistani Entertainment channel. It launched on 10 March 2014 FTA on BskyB. In December 2014 it was launched on Virgin Media. Soon after launching, in July 2014 the channel became the first Pakistani Entertainment channel to sign up to BARB.
| Country | UK |
|---|---|
| Network | Hum Network Limited |
| Headquarters | Karachi, Pakistan |
| Programming | |
| Language(s) | Urdu & English |
| Ownership | |
| Owner | Hum Network Limited |
Current programs
This section is empty. You can help by adding to it. (May 2015) |
Positioning
Hum TV Europe has intensified the war amongst Pakistani channels in the UK by declaring its market position. In its first major marketing campaign since launching in the UK, Hum TV Europe is using the strap-line "UK's Number 1 Pakistani Entertainment Channel" to define its position in the saturated market. Hum TV Europe, which hovers around the 500,000 weekly reach mark, had the upper hand by launching as a free-to-air channel, compared to its rivals Geo TV and ARY Digital. This indicates that Hum TV wants to give viewers and advertisers a clear statement about its top position amongst Pakistani entertainment channels in the UK. Geo TV currently has a weekly reach of over 200,000 viewers. However, in the channel's defence, Geo TV has only just gone on BARB and is yet to commence any promotions about its "free" status. ARY Digital is not on BARB and is available as a part of the Sky Asia Pack.
Looking at the wider picture, it is still early days for local Pakistani entertainment channels like DM Global and Prime TV to deliver any official marketing positions. Pakistani state broadcaster PTV Global is sitting behind with a weekly reach of around 200,000 viewers.
Hum TV Europe has upped its marketing spend with brand awareness on outdoor billboards, radio and online being rolled out in the coming weeks.
Up until now, Star TV has used such marketing strap-lines for Star Plus, which remains the 'UK's Most Watched Asian TV Channel' overall. NDTV 24×7 also has jumped on board with a similar marketing ploy with the tag 'Number 1 Indian News Channel' being used in its current radio marketing. However, its a first for a Pakistani channel to follow suit and will be interesting to see how other channels follow.[1]
HUM Awards
HUM TV has its own awards to appreciate and encourage the stars and personnel behind its successful soaps and dramas. The 1st HUM Awards were held on 12 March 2015, encompassing 42 Nominations in 7 categories from 3 prominent fields. The Awards recognised and rewarded excellence in Pakistani Television, Fashion and Music.[2]
Pakistan Bridal Couture Week
Hum TV is the pioneer in establishing a world-class fashion show in Pakistan namely BCW (Bridal Couture Week), a fashion week that has veritably become the gospel on wedding-wear for many a bride-to-be.[3]
Style360 Labels eStore
HUM Network created a strategic alliance with Labels eStore (a prominent e-commerce website in Pakistan retailing high-end clothing by famous Pakistani designers).[4] The eStore is now called Style360Labels (www.style360labels.com).[5]
See also
References
- ^ "Hum TV positions itself as 'No.1 UK Pak Ent channel'". media247.co.uk.
- ^ "Servis 3rd HUM Awards". hum.tv.
- ^ "Sartorial world: Hum TV's tricks of the trade". The Express Tribune.
- ^ Fashion 47 PK
- ^ Tribune Pakistan Pakium website [