Networks migrate from AdButler because of the advertiser cap and because of essential features sold as add-ons. Compare Epom vs. AdButler real cost, and how to script the move instead of rebuilding it by hand.
Discover companies like yours who came off AdButler and what they run on Epom today.
Ran a per-request plan and needed custom targeting plus API access. Now serving in-app with custom targeting, advanced analytics and the full platform API.
Our volume was small but scaling. We needed API access and custom targeting, as well as gradual increase of ad requests. On our previous provider, those were add-ons. On Epom they were just in the $250 plan. Two years later we still haven't bought a single add-on.
Came off AdButler wanting the full set at once — white-labeling, an SSP module, automated optimization, rich media and API access on one plan.
Epom charges per impressions/mo and follows an all-inclusive approach. AdButler prices by ad requests, caps advertisers and user seats per tier, and offers add-ons for some essential features.
Disclaimer: Epom and AdButler pricing as published, August 2026. Vendors change plans and add-on structures — confirm current rates on each provider’s pricing page.
At 10M a month, geographic targeting adds $1,100, API access $550 and a named account manager $1,375 — about $3,707 in total against Epom’s $250. At 50M their Advanced plan absorbs the API and formats, so the same setup lands near $4,088 against roughly $2,000. Below 1M requests with none of that, AdButler is cheaper at $179, its white-label domain starts at $59 against Epom’s $250, and it forecasts inventory on every tier where Epom does not forecast at all.
Comparing more than two? Download the 12-platform ad server comparison.
AdButler is built for retail and commerce media networks. Epom is built for networks reselling inventory under their own brand, in verticals most platforms decline.
AdButler, on a per-request plan. They wanted custom targeting, advanced analytics and API access, and on their tier each of those was a separate line on the invoice rather than part of the plan.
Ran the full 14-day trial and moved to production ASAP. Two years later they are still on the entry plan by having all they need — custom targeting, advanced analytics and the platform API were all inside it.
Both platforms are API-first, so this is an export, transform and import — not a hand rebuild. Then parallel-run and swap tags zone by zone.
Export and rebuild
~1–2 weeks
Connect and configure
~1 week
Test and switch
Per zone
Pull zones, advertisers, campaigns and creatives through their API.
Transform the export and create the same entities through Epom’s API.
Direct deals become campaigns. Programmatic partners reconnect as OpenRTB.
Link each banner to its placement, set targeting and pricing, then run Diagnostics and test the tag on a live page.
One low-traffic zone on both platforms. Compare on ratios, not exact numbers.
Swap tags one zone at a time. Then re-set conversion tracking, check revenue parity and retire the account.
Two reasons come up most: the price once the add-ons are counted, and the advertiser and user caps on the lower tiers. Both bite as a network grows rather than on day one.
Largely, yes. Both platforms have full REST APIs, so you can export your AdButler entities, transform them, and bulk-create them in Epom instead of rebuilding by hand.
Yes. Serve one zone through Epom while AdButler handles the rest, for as long as you want.
Nothing. There is no advertiser or user cap on any Epom plan — the bill is set by impression volume alone.
It forecasts inventory on every tier, where Epom has impression and daily limits but no forecasting. It is also purpose-built for retail and commerce media, and its white-label domain starts lower.
Export it before you cancel. Epom does not import AdButler historical data.
Run Epom alongside AdButler for 14 days in one zone. If it performs, move to a more cost-effective solution.
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