Toormix

Selection of recent projects by Toormix — a mix of branding, communication, and digital challenges. Discover them at toormix.com #branding #posters #digital #brandingstudio #graphicdesign #illustration #disseny

Part II: Various icons, illustrations and infographics created by our team for different projects. We always try to create new styles and find the personality of each project. We are open to any challenge! More info and complete case studies at toormix.com #icondesign #illustration #branding #corporate #toormix

STOP GENOCIDE és l'aportació de Toormix a #postersxgaza, una iniciativa impulsada per l'ADG FAD conjuntament amb Médicos Sin Fronteras España i la col·laboració d’Union Papelera Merchanting SL - updirecto.es i Agpograf Impressors. Els posters es vendran al Disseny Market BCN (del 12 al 14 de desembre) i tots els fons es destinaran a Metges Sense Fronteres. - STOP GENOCIDE is our contribution to #postersxgaza, an initiative promoted by the ADG-FAD together with Médicos Sin Fronteras España. The posters will be sold at Disseny market bcn (from December 12 to 14) and all funds will go to Metges Sense Fronteres. #freegaza #freepalestone #stopgenocide #genocidegaza

Various icons, illustrations and infographics created by our team for different projects. We always try to prototype new styles and find the personality of each project. We are open to any challenge! More info and complete case studies at toormix.com #icondesign #illustration #branding #corporate

El projecte de marca per RIERA Jardiners creix amb un spin-off en forma de floristeria RIERA FLORS. Seguint el corporativisme creat per la marca RIERA es crea aquesta nova submarca i una serie de materials específics per a la botiga especialitzada en flors. - The brand project for RIERA Jardiners grows with a spin-off in the form of the flower shop RIERA FLORS. Following the corporatism created by the RIERA brand, this new sub-brand and a series of specific materials for the shop specializing in flowers are created.

El programa Amics del Clínic és una iniciativa de l’Hospital Clínic Barcelona que promou la solidaritat i el compromís social a través del voluntariat i la captació de fons. Amb l’objectiu d’alinear la seva imatge amb el nou posicionament i identitat gràfica de l’hospital, es replanteja tota la seva identitat visual per dotar-la de més coherència, visibilitat i capacitat de connexió amb la comunitat. El punt de partida conceptual parteix d’una idea clara: mantenir un vincle directe amb la marca Clínic Barcelona, però oferint una mirada més empàtica i emocional. Per fer-ho, es transforma literalment el logotip de l’hospital, girant-lo per convertir-lo en una cara somrient. Aquest gest gràfic senzill però carregat de significat dona lloc a una icona propera, reconeixible i modular, que es converteix en el símbol central del programa. El smiley adopta diferents expressions per representar la diversitat humana del projecte, i permet construir un llenguatge visual versàtil i proper. El desplegament de la identitat incorpora formes arrodonides, una gamma cromàtica viva i un ús de traços manuscrits que aporten calidesa i humanitat. El sistema es trasllada a múltiples aplicacions: adhesius i xapes identificatives, materials informatius, campanyes corporatives, senyalística i adaptacions digitals per xarxes socials i newsletters. Totes les peces reforcen el sentit de pertinença i ajuden a generar una comunitat activa al voltant del programa, tot transmetent una idea clara: una altra manera d’aproximar-se al Clínic, més humana i solidària. Mira tot el case study a: https://lnkd.in/dAVuZa37 Hospital Clínic de Barcelona #amicsdelclinic #branding

MojiCo is a lifestyle gardening brand based in Thailand, designed to bring joy to everyday life. Its first product collection launches with a DIY gardening concept — a complete experience aimed at people looking to connect with the world of plants in a fun, creative, and highly functional way. The project required the development of the brand identity as well as the design of the initial product packaging, with the different plant varieties playing a central role in the visual narrative of the first kits. The creative challenge was to build a graphic universe that was both empathetic and informative, capable of explaining how the product works while creating an emotional bond with the user. To do so, we designed a system of friendly, cute-style illustrations that bring the plants to life — basil, coriander, and chili. These characters become little mascots that guide users through the entire planting process, helping to turn step-by-step instructions into a visually rich and enjoyable experience. The use of eyes as a recurring graphic motif runs across the whole system, even giving personality to the glass jar itself and creating a recognisable and endearing brand icon. The packaging design plays with layering and depth, combining screen printing on the glass with interior printed elements to build a visually rich and cohesive piece that reflects the brand’s spirit. MojiCo’s identity is expressed through a vibrant colour palette, a friendly typeface, and the tagline “Grow with love” — a clear statement of intent aimed at a community of people interested in plants from a lighthearted and emotional perspective. This first phase marks the beginning of a project that will continue to grow with new varieties and flowers, expanding its universe and reinforcing its commitment to creative, accessible, and joyful gardening. Case study at https://lnkd.in/dvBYqRFk Photos: Toormix & Mojico Illustrations: Marta Company #packaging #branding #toormix

Think, then design Twenty years ago we launched our first intensive Art Direction course. Its campaign image showed a fist holding a pencil — a symbol of raw ideas and the power of thought as the true starting point of any design. From that vision came our guiding slogan: “Think, then design.” A reminder that creativity begins in the brain — with notes, sketches, connections, and dialogue — and only afterwards moves on to the computer or other tools to bring ideas to life. The principle remains just as relevant today: if you skip the thinking phase, the result will be disconnected and predictable. The brain is the only tool that, when trained, can deliver truly brilliant and disruptive ideas. That’s why the conclusion isn’t so different from twenty years ago. Even with the arrival of AI, the essence of the slogan remains — faithful to its original meaning, yet slightly adapted to our time: the order matters. First the brain, then the tools. “I think, then I use AI.” Read here the complete article in English, Spanish and Catalan... #ThinkThenDesign #Creativity #ArtDirection #DesignThinking #Innovation #CreativityMatters #IThinkThenIDesign #AIandCreativity #DesignPhilosophy #CreativeProcess