Concrete branding design

Y5 is an architecture and construction company that has a unique and innovative approach to their projects. They believe that raw materials such as concrete and metal structures can create beautiful spaces that merge seamlessly with nature. Their approach is centered around showcasing the versatility of these materials and how they can be transformed into […]

Jonathan Ellery, art, Love Affair, 2006, Browns Design and Browns Editions

Concrete is the muse for a new fragrance by Japanese fashion house Comme des Garçons, which comes in a bottle made from the building material.

We were drawn in by the simplicity of the name and the easy and intuitive way in which it suggests the company's core business. For the logo we chose a thick, uppercase typography that proclaims the ideas of stiffness and strength, usually related with construction, in addition to the impactful effect intended by a brand that is now entering a small, traditional market.

Based on the research, it was decided to make the identity not only modern, but also dynamic. We wanted to reflect the ironcladness of the agreements and the flexibility of the approaches. That is why the basis of the corporate identity was the Foundation of the Name.The identity, on the other hand, illustrates flexibility by developing the foundation style recognizable from the logo in new forms, thus demonstrating: We can be as you need us to be.

Still-Life Abstracts with Concrete

designed for gravelli.com

french design studio murmure designed these concrete business cards for themselves.