Food campaign design

When creating the visual identities for “non-Western” food brands, designers face a daunting challenge: go more generic and risk cultural appropriation, or go too niche and lose out on the opportunity to reach a broader market. Designers can often struggle to thread the cultural needle, but a commitment to research, communication and creative thinking are the key to success.

The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.

Roll’d is a Vietnamese chain that has served fast, fresh meals in Australia since 2012. Yet, as the brand has expanded, they’ve launched a retail range of sauces. Packaged in squeezable bottles that showcase the brand’s unique flavors and Vietnamese background, consumers will be drawn to the stylized illustrations and nostalgic color palettes. Plus, there’s […]

Graphic Design, Branding, Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D, Adobe After Effects, Adobe InDesign

‘This’ is a new vegetarian offering that hopes to those who want to cut down on meat a viable alternative that looks and tastes like the real thing.

Graphic Design, Packaging, Branding, Adobe Illustrator CC, Adobe Photoshop

Our debut campaign for Deliveroo salutes the freedom to have what you want, when you want it, where you want it

Nice Spread — The Society of Publication Designers

Impossible Foods has revealed a new brand, logo, and design system to grow the plant based meat industry alongside brand specialists at JKR.

OOH for Virtue 🍕 #brandingdesigner #foodlogo #billboarddesign