90 percent of design is typography. And the other 90 percent is whitespace. Fonts turn words into stories. You can do a good ad without good typography, but you can't do a great ad without good typography. Words have meaning. Type has spirit. The combination is spectacular. Trajan is the Arial of film poster A good typographer is always a good reader. Comic Sans – If you love it, you don’t know much about typography. If you hate it, you really don’t know much about typography either…