WOMEN-FIRST STARTUP GAME

Are you ready to get into the startup world?

About Fe/male Switch

WOMEN-FIRST STARTUP GAME: play 24/7/365 and get help from your AI co-founder and startup experts. The game is a browser-based startup simulator and your goal is to stay afloat. Assemble a team and create a startup together with an investor and a mentor, gain STARTUP EXPERIENCE, win PRIZES and get FUNDED.

Role playing game made by experienced entrepreneurs

You are not alone

Game Masters will teach you.

Our Game Masters aren't your traditional, boring tutors. They're the big guns from the startup world, armed with the knowledge to transform you into the next big entrepreneur.

Mean CEO will guide you.

Don't get it twisted, our CEO might be 'mean', but only because she's keen on making you the queen of startups. She's got the roadmap to success and isn't afraid to push you out of your comfort zone.

Elona Musk will entertain you.

Between the hustle of startup life, you'll need a good laugh. That's whereshe come in! She is not just about the tech and the know-how; she’s also about the giggles and the fun.

Elona’s FAQ

Struggling to strike up a convo with yours truly, Elona? No worries, darling. Just peep the rules right there.

If you'd rather learn about the game the old-fashioned way, check out our FAQ.

Ready to launch your FIRST STARTUP?

You’ve made it! Just one more step to kick off your journey. 

Elona Musk is here to craft a personalized path for your startup dream. Plus, your PlayPal will help you every step of the way. 

Let’s turn that idea into reality!

PERSONALIZED ROADMAP

AI CO-FOUNDER

PLAYPAL 24/7

Build your startup

Unleash your inner founder with AI Startup Tools!

Don't just dream it, build it with our range of AI startup tools! From brainstorming ideas to naming your product and crafting a unique logo, these AI tools are your secret weapon to conquer the startup world.

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Explore startup Playbook

Get ready to unlock a world of innovation! Gain exclusive insights into the intricate workings of tech startups. Uncover secrets, learn from their journeys, and stay ahead in the ever-evolving tech industry.

Start your entrepreneurial journey in the startup world!

Inside the F/MS platform

Hey, we've got something for everyone. 

Keen to learn? Sprint to Skill Lab, stat! Struggling to build your startup? Our AI co-founders and PlayPals have got you covered. And if you're feeling dapper and ready to strut your stuff? Hit the game and build that startup! 

Seriously, what's there to lose?

Start by building your startup in the Sandbox

Here, the wildest and smartest ideas can get validated. With expert guidance from Elona, you won’t be doing this alone. She’ll dish out tasks and feedback to help you pick the best gems. Create your own PlayPal to learn and build alongside you. 

Start with the Skill Lab

Learn via micro-modules and check your progress to be even more proud of yourself. When a quest in the game seems too complicated, Skill Lab is the place where you gain the missing knowledge on how to start a business.

It's time to Play!

The goal of the game is to reach the top of the F/MS Tower by moving to a higher level (and thus a better office) and become a star of F/MS village! Build in public and master the startup building process while making friends. Our women-friendly AI will be there to support you.

Explore the Market/place

Use in-game tokens to buy tutorials and expert sessions. This way you invest into yourself. And you can sell your skills and services as well! Check your wallet to see how many tokens you have earned.

Learning entrepreneurship with Fe/male Switch

Dive into the AI tools on Tool Hub

Unleash your inner techie and take a spin around the Tool Hub. It's bursting with AI tools that are itching to bring your startup dreams to life. From conjuring up catchy business names to designing sleek logos, these AI buddies are your new secret weapons.

Chat 'n' Chill at Community Central!

Say goodbye to awkward biz convos and hello to chill chats at Community Central! This is your go-to spot to mingle with your fellow gamepreneurs. Got a burning startup question, or just want to share your latest win? We got ya!

Get a live Certificate

With our certification system, every skill you gain in Skill Lab and every quest you win in the game transforms into a micro-credential that gets added to your verifiable portfolio. Your live certificate grows with you.

Watch the demo of the Platform

The goal of the game is to keep your burn rate positive. This means that you have to earn more than you spend. Can you do it?

Our gamepreneurs love the Startup game

Check out the insights from gamepreneurs who've experienced our platform pilots, not just once but twice! Hear it straight from them!

I loved the Fe/Male Switch experience!

The platform provided a super effective way of learning new skills, while having the chance to meet like-minded entrepreneurial women. All in the form of a game which made it so much more interesting and effective! Even as an entrepreneur who already founded a start-up, it provided a wonderful opportunity to improve upon my skills and gain more confidence in them, along with learning new skills that are proving to be very useful for my start-up!

Thank you to the F/MS Team for this opportunity, really looking forward to the official launch!

Alexandra Sciberras

Loved the challenge that FMS gave me and kept the pressure on.

Within 4 weeks the FMS pilot made me (want to) deliver a complete project including presentations a landingpage, social media, a mentor and investor and so much more from which upon I can build a real life startup! Without FMS I would have been stuck on perfecting and changing and in the end would take me forever and I would have probably gave up. FMS is a great platform that offers not only a lot of possibilities to learn new skills in a fun way but also guides you in what steps to take and so much more. I have met a lot of amazing woman (and a few men;) for which I am extremely thankful. Highly recommend!

Marieke

The idea of Gamepreneurship was unique.

Participant has the opportunity to know other participants with different experiences and supporters as big sisters. the atmosphere of game push you to bring your idea to reality, step by step without any cost. It really worth trying if you had dream about starting your own business but didn't know how to start.

Shekoufeh Izadkhasti

I originally took a mentor role, and I never expected that at the end of this game, I would take a risk to be a real entrepreneur!

 Regardless of your role, you will be inspired by the people you are going to interact with. I've always been shy, so being a mentor got me excited and nervous as hell. The virtual game allows you to apply the modules learned in real life, using different productivity tools. What an experience!

Cristela Mejica

Choose the BEST TIER for you

MONTHLY

ANNUALLY

-10%

START

FREE

Chat with players in Community

Learn in Skill Lab and get feedback from Elona Musk

Become an intern and join the game

BEST VALUE

PLAY

€108*

per user, per year

Learn in Skill Lab and get feedback from Game Masters and Elona Musk

Play any role in the game

Win prizes and swag

LEARN

€27*

per user, per year

Learn in Skill Lab and get feedback from Elona Musk

Play as an intern in the game

Get support in Community

*VAT included. Tier "Play" has a 14 day trial period. Read about all benefits here.

Who we are

We are experienced and fun entrepreneurs and awesome AI PlayPals who love building a startup simulator for you to succeed in business

Violetta Bonenkamp

Business expert who likes wine

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Dirk-Jan Bonenkamp

Legal, IP and finance expert

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Evgeny Malyshev

Technical and AI expert

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Darya Nikitina

UX/UI expert and design guru

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Elona Musk

The first AI entrepreneur

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Petra Thiel

The first AI startup investor

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Samantha Altman

The first AI startup mentor

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Sia Quick

AI Market Research expert

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Get advice from any of the experts

Frequently Asked
Questions

Not finding what you need here? That's what Elona Musk is for. She's up and ready to assist 24/7/365.

What is Fe/male Switch?

Do I need to have a startup?

Do I need to have a startup idea?

What is the workload and duration of the game?

Can I play together with my business partner?

Ready to Boss Up, Lady?

 It's time to step into those big, shiny startup shoes of yours. 

Ready to crush it in the startup world with Fe/male Switch? Let's do this. Sign up and start your game-changing journey in the startup universe. Eager to unlock your entrepreneurial prowess? Let’s hit the ground running, babe!