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Our NYC Showroom

Our showroom—called The Beni Apartment—is located in New York’s West Village. It’s Beni in a brownstone! Here, our charming space reimagines what it’s like to shop for a rug. We’ll meet by the fireplace, dream up your perfect rug, review color and weave examples, and answer any questions you’ll have. We can’t wait to welcome you in—visit our website to request an appointment!
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Beni Rugs
a room with a table, lamp and pictures on the wall next to an area rug
Colin King
Interiors Inspiration
Beni Rugs
Sight Unseen
Casa Vintage
Pierre Jeanneret
Global Design
Corfu
Color Free
The Beni Apartment
Located on a charming, leafy block of NYC's West Village. The space is filled with rugs, samples, and our favorite vintage finds. Book your appointment by emailing nyc@benirugs.com.
a woman is weaving on a large loom
Rug Showroom
Heritage Crafts
Berber Women
Perfect Rug
Color Samples
Color Swatches
Natural Wool
The Beni Experience
The Beni studio houses our design HQ, rug showroom, and our team of incredible Berber women who weave the brand’s creations
a basket filled with blankets sitting next to a lamp and floor lamp in a room
West Village
Book Your Appointment
Trendy Decor
Modern Branding
Elegant Homes
The Beni Apartment
The new Beni Apartment is our first stateside showroom. Located on a charming, leafy block of NYC’s West Village. The space is filled with rugs, samples, and our favorite vintage finds. Book your appointment by emailing nyc@benirugs.com.
the shelves are filled with vases, bowls and other decorative items in white and wood
Rug Display
Display Storage
Shelf Styling
Brown Rug
The Beni Apartment - From Digital to the Real World with Style
The new Beni Apartment is our first stateside showroom. Located on a charming, leafy block of NYC's West Village. The space is filled with rugs, samples, and our favorite vintage finds. Book your appointment by emailing nyc@benirugs.com.
a wooden chair sitting on top of a black and white rug
Popular Living Room
Trendy Rug
Modern Rug Design
Physical Space
Small Living Room Decor
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Neutral Rugs
The Beni Apartment - The brand's first physical space.
The new Beni Apartment is our first stateside showroom. Located on a charming, leafy block of NYC’s West Village. The space is filled with rugs, samples, and our favorite vintage finds. Book your appointment by emailing nyc@benirugs.com.
a living room filled with furniture and a large vase on top of a table next to a window
Beautiful Rugs
Slow Living
Custom Cabinets
Apartment Design
Moroccan Rug
Rug Design
The Beni Apartment
The new Beni Apartment is our first stateside showroom. Located on a charming, leafy block of NYC's West Village. The space is filled with rugs, samples, and our favorite vintage finds. Book your appointment by emailing nyc@benirugs.com.
an apartment building with ivy growing on it's side
Apartment In Nyc
Greenwich Village Nyc
Rainy Summer
A Studio Apartment
Production Studio
The Beni Apartment - The brand's first physical space.
The new Beni Apartment is our first stateside showroom. Located on a charming, leafy block of NYC’s West Village. The space is filled with rugs, samples, and our favorite vintage finds. Book your appointment by emailing nyc@benirugs.com.
an apartment building with ivy growing on it's side
The Beni Apartment - The brand's first physical space.
The new Beni Apartment is our first stateside showroom. Located on a charming, leafy block of NYC’s West Village. The space is filled with rugs, samples, and our favorite vintage finds. Book your appointment by emailing nyc@benirugs.com.
a dining room table and chairs in front of a book shelf with vases on it
Café Design
Book Shelf
House Inspo
Wood Shelves
Room Table
인테리어 디자인
Dining Room Table
"The Coolest Rug Collections" — Architectural Digest
In the Atlas Mountains of Morocco, a community of Amazigh (Berber) descendants have been crafting handwoven rugs in the same way for thousands of years - entirely by hand, one knot at a time.
a dining room table with chairs and shelves in the background
Regal Design
Shelf Design
Big Houses
Interior Trend
Home Decor Trends
Architectural Digest
Elle Decor
“Reimagining the Rug Trade” — New York Magazine
Meet Beni, the rug company combining ancient craft with modern design.
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The Beni Apartment
The new Beni Apartment is our first stateside showroom. Located on a charming, leafy block of NYC's West Village. The space is filled with rugs, samples, and our favorite vintage finds. Book your appointment by emailing nyc@benirugs.com.