Wildfish’s Charming Vintage Can Was Designed to Live Long Beyond the Tinned Fish Trend
In their work for Alaskan fish company Wildfish, Young Jerks connects the wider interest in tinned fish to a growing popularity of tins with a charming vintage aesthetic. While its midcentury typography and old-school symbology feels current, the agency actually wanted to swerve away from trendiness and lean into a timeless feel. We think these thoughtful red tins hit the nail on the head.
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