Popsugar beauty

Baking has taken over YouTube and Instagram as one of the biggest beauty trends of the year! It's a makeup technique, originated by the drag community, that utilizes heavy concealing and powder. The concealer helps to "cook" the powder while it sits atop areas you want to highlight, being warmed by your body heat. Ten minutes later, you dust off the powder for essentially a poreless, matte complexion!

Young holly or Trina

If it's good enough for the red carpet, it's good enough for us.

Selena Gomez

Shop the best makeup for neutral undertones.

Kristina Ti Spring 2015

Our editor tested the TikTok-famous Palladio Lip Stain from Amazon — here's what she thought.

Here's a breakdown of how to create a natural makeup look for darker skin tones, with tips from makeup artists.

Our editor reviews the viral Juvia's Place Liquid Blushlighter. See before and after photos and read the full review here of the TikTok-famous blush.

#Shakira #2011 #reddress #curlyhair

These are the best beauty products to pick up at the drugstore in 2019.

Our editor reviews the Tower 28 Beauty SOS Daily Rescue Facial Spray. Find out more about this TikTok-viral facial mist.

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence.

Kristen Bell's curly lob accented her impish smile at the Hollywood Foreign Press Association's Grants Banquet.