IKEA Fills Vertical Wall With Furniture, Invites You To Literally Climb Into Bed | Climbing wall, Street marketing, Experiential marketing
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IKEA Fills Vertical Wall With Furniture, Invites You To Literally Climb Into Bed

We've got to hand it to the Swedish furniture giant Ikea, they know how to raise some hype. To get the word out about the new Clermont-Ferrand store opening in France at the end of the month, IKEA teamed up with creative agency Ubi Bene to erect a flat, vertical apartment filled with IKEA furniture on a professional rock-climbing wall.
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