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The Droste effect | Droste effect, Business model canvas, Psychology facts
The Droste effect illustration: where the picture contains the picture which contains the picture which contains the picture...
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The Droste effect

The Droste effect is an endless picture-in-picture—a part of the picture contains the whole picture, which contains the picture, which contains the picture, and on. The name derives from a Dutch brand of cocoa powder, Droste, where the classic advert was a picture of a nurse carrying a tray with a box of the cocoa powder, with the picture of the woman on it carrying the tray with a box of the cocoa...
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