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churn-analysis

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Business Case Study to predict customer churn rate based on Artificial Neural Network (ANN), with TensorFlow and Keras in Python. This is a customer churn analysis that contains training, testing, and evaluation of an ANN model. (Includes: Case Study Paper, Code)

  • Updated May 4, 2021
  • Python

Unlock actionable insights and boost customer retention with this Power BI project. Analyze and visualize risk factors to proactively prevent churn. ➡️

  • Updated Mar 14, 2024

This project aims to conduct an analysis of costumers behavior and perception of the brand, by implementing different marketing analytics techniques and methods: RFM (recency, frequency, monetary) model, churn classification, MBA (market basket analysis) and sentiment analysis.

  • Updated May 7, 2024
  • Jupyter Notebook

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