Awesome Gluten-Free Bread : Genius Brand Spiced Fruit Loaf

Genius Spiced Fruit Loaf is Simply Excellent Gluten-Free Bread!

Fantastic Gluten-Free Bread at Reasonable Price

Genius brand Gluten-Free Bread : Spiced Fruit Loaf Variety

This bread is simply fantastic, gluten-free or not!

When I first encountered this gluten-free bread, with a brand-name of "Genius", I could not help wondering if the bread would live up to its name.  Without a doubt, it definitely does!

This is one of those rare gluten-free breads that I enjoy without toasting (worth noting, since toasting is a "requirement" for so many GF breads if you want the bread to have a decent texture and taste).  This sliced spicy fruit loaf review does not require any additional bread preparation in order to achieve optimal taste: just eat it, and enjoy.

Genius brand Gluten-Free Bread : Spiced Fruit Loaf Variety (close up of slices)

As you can imagine, the bread tastes very nice toasted too, though it is wonderful even fresh and untoasted. I find myself eating it plain, or with a bit of almond butter on it, or occasionally toasted with a bit of butter. In all cases, the texture, crumb, and taste are very nice and I am thoroughly enjoying the fact I am eating tasty bread.

One of the keys to the fantastic texture of this Gluten-Free Spiced Fruit Loaf bread (apparently) is the fact it does not rely on the old-school and more traditional gluten-replacements — such as Xanthan Gum and Guar Gum — but instead it uses Hydroxypropyl Methyl Cellulose, which is an inert polymer used as an alternative to animal gelatin (and, somewhat related to and along the same lines as the carboxymethylcellulose (i.e., Dow Wellence gluten-free gluten-replacement product), which I first wrote a blog about in September, 2012).  And, I am please to further report: this stuff does not bother my GI tract like Xanthan Gum (which generally causes me pain).

This was my first encounter with a gluten-free product that used this particular gluten-replacement additive to mimic gluten, and I must say it does a fantastic job of doing so (best I have encountered in commercial gluten-free breads).

The full list of ingredients is as follows (quoted from their site):

Water, Tapioca Starch, Sultana (12%), Rice Flour, Potato Starch, Sunflower Oil, Yeast, Raisin (4%), Currants (4%), Caster Sugar, Psyllium Husk Powder, Humectant: Glycerine, Stabiliser: Hydroxypropyl Methyl Cellulose, Dried Egg White, Cinnamon, Maize Flour, Salt, Maize Starch, Mixed Spice (Coriander, Cinnamon, Ginger, Nutmeg, Fennel, Clove, Cardamom), Rice Starch, Preservative: Calcium Propionate.

Notice that Psyllium Husk Powder too: more fiber and texure!  And, the dried egg whites are certainly going to help with that gluten-replacement also.

Reasonable Price for Great Gluten-Free Bread

I am actually tempted to call this not just "reasonably priced", but rather low-priced gluten-free bread — especially given the absolutely ridiculous price of some gluten-free breads I have encountered in the United States (I have seen a small loaf of gluten-free paleo bread at Whole Foods Market for $11.00!! ouch!!).   In fact, most commercially available gluten-free bread in the US is absolutely absurdly overpriced with typical tiny loafs costing in excess of $6 or $7, which is just crazy given that the base ingredients are usually quite cheap (potato starch, rice starch, etc).

Price is where the Genius Gluten-Free Bread shows its genius again: this loaf is only £2.50 (i.e., about US $4.25/loaf) and it is a nice sized loaf (400g, or approximately 14 ounces).  Basically, it is pretty similar in size to a "real" loaf of raisin bread or similar fruit loaf.

Hopefully you will have a chance to try this bread.   My product-review bottom line: Genius gluten-free bread is highly recommended!

Continue to read this Gluten-Free Blog for all sorts of gluten-free recipes, product-reviews, and related information. In addition, visit my Gluten-Free Recipes Site where many of the recipes I have featured on this blog are available.

What is Dow Wellence™ Gluten-Free Additive Made From?

Dow: Promising Better Gluten-Free Breads

Have you seen the advertisements for Dow's Gluten-Replacement?

You know the gluten-free market is growing when companies like Dow take notice. And, if you are like me, over the past few months you may have seen ads from Dow (Chemical Company) talking about their breakthrough ingredient that makes gluten-free baked goods better than ever. Well, these ads are referring to a Gluten Replacement product from Dow Wolff Cellulosics called: WELLENCE™ GLUTEN FREE.

[Update: 2017: I notice Dow also has other gluten-free plant-based stabilizers now like WALOCEL™; I have had quite a few bread products in the UK/EU that use these or similar types of methylcarboxycellulose / Carboxymethylcellulose or CMC for short (all the naming variations get confusing) products and they are utterly fantastic and superior to Xanthan Gum and other such gums!. Breads made using these, like the UK's Genius Bread gluten-free bread products, are just incredibly like the real thing!]

Dow is pitching this as a "plant-based cellulose that mimics gluten attributes and helps gluten-free bread, pasta and dough taste more like the real thing". Or, in their more marketing-hyped Dow Wellence Gluten-Replacement description (at time of this writing):

"Finding a suitable replacement for gluten to create high-quality gluten-free foods has been a significant challenge for the industry. Wellence™ Gluten Free is a plant-based food ingredient that mimics the water-absorbing and structural capacity of gluten—allowing food manufacturers to create best-in-class gluten-free foods that satisfy the dietary needs of consumers without compromising on taste, look, or feel."

OK, so what exactly is Wellence Gluten-Free Made From?

I was curious to find out what this "plant-based cellulose" gluten-replacement is derived from. And, honestly it took some digging around to locate anything in detail. Their video ad talks about how "green" and "sustainable" of solution this is, how nothing else in the market offers the qualities their gluten-replacement does, and so forth. But, what is it exactly?

I finally located the answer in, of all places, their "Wellence Gluten Free 47129 Raw Materials Origin" technical documents (link). And, this is what it comes down to (per Dow's documentation, quoted here, that I was able to find at the time of writing this blog entry):

"Wellence 47129 parent materials are water-soluble polymers derived from cellulose, the most abundant polymer in nature. Hydroxypropyl methylcellulose and carboxymethylcellulose, sodium salt products are manufactured from highly purified cellulose which is further modified to obtain the desired properties. The wood pulp used by the parent material of Wellence 47129 plants in Europe and North America is a high purity, specialty cellulose designed for chemical processes. These materials are manufactured in compliance with all local standards and requirements. Wellence 47129 parent material products produced in our plants in the United States and Germany are manufactured with raw materials from France, Norway, Canada, and the United States, depending on the specific grade being produced."

Yes, you read that correctly... Dow Wellence Gluten-Replacement is derived from wood pulp, essentially. But, do I care, or should you care?  That is a good question, and the answer depends a lot upon whether you believe modern chemistry is an ideal solution for a gluten-replacement, or whether you think we (with Celiac-Disease and/or gluten-free diets) should rely completely on more traditional replacements such as Xanthan and Guar Gum,... or perhaps better yet, for those like me that cannot tolerate such added gums, how about completely mainstream "normal" things like gluten-free whey-protein or gluten-free chia-seed or perhaps another favorite of mine: gluten-free plain non-fat Greek yogurt?

I am personally quite curious to see/try products that use this Dow product.  I cannot say I have seen anything in the store that specifically mentioned it on the ingredient label (not sure it would say Wellence - if that is required by license - or if it would just say "cellulose" or such).  I will keep my eyes open and try to find a loaf of bread or something with it in (instead of Xanthan and the usual gums), since perhaps my GI tract will not hate it as it hates gums!  That'd sure be a plus.  I am not too concerned about wood-pulp derivatives, no matter how odd it sounds.  But, honestly, the bulk of my baking/cooking will rely on those "normal" ingredients I mentioned earlier: yogurt, whey, chia, etc.

Continue to read this Gluten-Free Blog for all sorts of gluten-free recipes, product-reviews, and related information. In addition, visit my Gluten-Free Recipes Site where many of the recipes I have featured on this blog are available