Metaphor advertising
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Madison Kovac: this is an “analogy/visual metaphor” advertisement because the lid is placed to look like a moon because it is an ad for a night cream.
Cannes Award Advertising
Carrefour Campaign - The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the ...
Little Black Book, Surfrider Foundation Aims to Eliminate Cigarette Littering with Print PSAs. gyro San Francisco helps to raise awareness with powerful campaign
Tabasco graphic. The sauce looks like an extinguisher to showcase how hot the sauce is.:
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D&AD Awards 2024 Posters Wood Pencil Winner India.
Instant Ahhhhhhhhs!
Mexico's Next Top Model: Prepare for battle, 2
Sensodyne
Champix: There is a way out Tone of voice: Serious,informative.
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