# Docs - Product docs - [Product docs](/docs/product): Reference for every screen in GrowthOS, grouped by the area of the product it belongs to. - Workspace - [Workspace](/docs/product/workspace): Your home screen: where every session starts and what the headline numbers say. - [At a Glance](/docs/product/workspace/at-a-glance): At a Glance is your home headline: recent performance, how pages spread across bands, and your AI search share. - Context & voice - [Context & voice](/docs/product/context-and-voice): What GrowthOS knows about your company, your market and how you sound. - [Foundation](/docs/product/context-and-voice/foundation): The four context sections every agent reads first: company, ecosystem, product and ideal customer. - [Personas](/docs/product/context-and-voice/personas): The buyers your content is written for, and how they differ from AI Visibility Segments. - [Competitors](/docs/product/context-and-voice/competitors): The competitor roster that shapes reports, gap analysis and how opportunities get framed. - [AI Viz Segments](/docs/product/context-and-voice/ai-viz-segments): The market slices GrowthOS watches inside AI answer engines, and where you are absent from them. - [Topics](/docs/product/context-and-voice/topics): What your market asks about, how much of it you already answer, and where the gaps are. - [Taxonomy](/docs/product/context-and-voice/taxonomy): Your own classification of your content, and the descriptions agents classify against. - [Groupings](/docs/product/context-and-voice/groupings): The axes you slice the portfolio along, and the coverage counts that show their limits. - [Writing Profile](/docs/product/context-and-voice/writing-profile): The compiled version of how you sound, and the calibration loop that sharpens it. - Opportunities & briefs - [Opportunities & briefs](/docs/product/briefs): Finding what to write, deciding what is worth doing, and drafting it. - [Opportunities](/docs/product/briefs/opportunities): The scored backlog of candidate pages, and the controls for accepting or dismissing them. - [Opportunity types](/docs/product/briefs/opportunity-types): The kinds of work an opportunity can represent, from a new page to a rewrite or a consolidation. - [Clusters](/docs/product/briefs/clusters): A cluster is a territory you have decided to own: related topics you intend to cover properly rather than glance at. - [In Production](/docs/product/briefs/in-production): The board that moves a brief from Briefing through Writing, Editing and Reviewing to Ready. - [Page editor](/docs/product/briefs/page-editor): The three-stage editor: Brief It, Write It, Ship It, with a review pass in between. - Pages - [Pages](/docs/product/pages): Your published pages as one scored inventory, and the full record behind any one of them. - [Pages Portfolio](/docs/product/pages/pages-portfolio): Every URL on your site as one scored inventory, with the filters and groupings to read it. - [Page detail](/docs/product/pages/page-detail): Page detail is the full record for one URL: scorecards, traffic and visibility history, intent and classification. - Analytics & reports - [Analytics & reports](/docs/product/analytics-and-reports): The reports that package your portfolio data for someone who was not in the weeds. - [Insights (Reports)](/docs/product/analytics-and-reports/insights-reports): Eight report types that turn portfolio data into something you can hand to a stakeholder. - Admin & connections - [Admin & connections](/docs/product/admin): Access, branding, the sites you track, how they get crawled, and the MCP connection. - [Admin](/docs/product/admin/admin): Workspace Admin is where you configure the workspace itself: access, branding, content settings and data sources. - [Roles and permissions](/docs/product/admin/roles-and-permissions): What Operators and Owners can edit, what everyone can only read, and the guardrails that apply to every workspace. - [Websites](/docs/product/admin/websites): Check that your site's Google Analytics and Search Console data is landing in GrowthOS. - [Site Sync](/docs/product/admin/site-sync): Sitemaps and the crawler: how GrowthOS learns which pages exist and keeps that picture current. - [How your analysis zones work](/docs/product/admin/analysis-zones): Zones become the tabs you navigate the Portfolio by, and they schedule which parts of your site get deep analysis. GrowthX builds them; you decide how the site divides. - [MCP server](/docs/product/admin/mcp-server): The MCP server gives an AI agent read-only access to your workspace from wherever you already work. - Concepts - [Concepts](/docs/product/concepts): The five ideas GrowthOS is built on. Read these when a screen is not behaving the way you expected. - [Agents draft, you decide](/docs/product/concepts/agents-draft-you-decide): Every agent in GrowthOS produces a proposal and waits. Understanding that division of labour is how you get value out of it. - [How pages are scored](/docs/product/concepts/how-pages-are-scored): Health, Quality and capture measure different things on purpose. A single blended number would hide the problem you need to see. - [Reading a portfolio](/docs/product/concepts/reading-a-portfolio): Distribution is the honest read of a site. Averages hide the thing you needed to act on, and grouping is what turns a list into a decision. - [Why committing to a few territories compounds](/docs/product/concepts/committing-to-a-few): Fifteen pages across one territory build authority. The same fifteen spread across fifteen subjects read as fifteen unrelated posts. - [Context is the shared source of truth](/docs/product/concepts/context-is-the-source-of-truth): Every agent in GrowthOS starts from Context. A vague Company Overview produces vague opportunities, vague briefs and generic drafts. - Tutorial - [Tutorial](/docs/tutorial): The guided path from a new workspace to a publishing rhythm you run yourself. - 1 · Getting started - [1 · Getting started](/docs/tutorial/getting-started): Stage 1 of the tutorial: 3 steps, in order. - [1.1 · Share your materials](/docs/tutorial/getting-started/share-materials): What to send and what each item becomes. Research finds what is public; your materials carry the rest. - [1.2 · GrowthOS builds your workspace](/docs/tutorial/getting-started/workspace-build): What happens while agents crawl your site and assemble the workspace, and the order the areas open up. - [1.3 · Find your way around](/docs/tutorial/getting-started/navigate-growthos): Accept the invitation, sign in, and learn the five areas GrowthOS is organized around. - 2 · Set up - [2 · Set up](/docs/tutorial/set-up): Stage 2 of the tutorial: 5 steps, in order. - [2.1 · Connect your data](/docs/tutorial/set-up/connect-your-data): Grant the access GrowthOS needs before it can score a page, research an opportunity, or draft in your voice. - [2.2 · Choose your zones](/docs/tutorial/set-up/choose-your-zones): Zones become the tabs you navigate the Portfolio by. GrowthX builds them; the judgement call about how your site divides is yours. - [2.3 · Connect your agent via MCP](/docs/tutorial/set-up/mcp-setup): Connect your AI tools to your workspace so an agent can pull scores, traffic and briefs directly. - [2.4 · What to do with MCP today](/docs/tutorial/set-up/mcp-playbook): The tasks worth stealing first, once your agent can interrogate the workspace in plain language. - [2.5 · Fix a broken MCP connection](/docs/tutorial/set-up/mcp-troubleshooting): Fixes for the moving parts: an expired sign-in, an unloaded tool registry, and naming mismatches. - 3 · Context & voice - [3 · Context & voice](/docs/tutorial/context-and-voice): Stage 3 of the tutorial: 3 steps, in order. - [3.1 · Review your context](/docs/tutorial/context-and-voice/review-context): Read the shared source of truth agents draw on: what you do, who you serve, and how you sound. - [3.2 · Calibrate your competitors](/docs/tutorial/context-and-voice/competitors): Check the roster agents measure you against, and add the competitors only your sales calls know about. - [3.3 · Editing and versioning](/docs/tutorial/context-and-voice/edit-context): How the editor works: autosave, restorable history, and locks so two people cannot collide on a document. - 4 · Find - [4 · Find](/docs/tutorial/find): Stage 4 of the tutorial: 3 steps, in order. - [4.1 · Align on strategy](/docs/tutorial/find/content-clusters): Confirm the territories you intend to own, so effort compounds instead of scattering across subjects. - [4.2 · Generate opportunities](/docs/tutorial/find/find-opportunities): Research a cluster or your own ideas into scored opportunities you can accept or dismiss in seconds. - [4.3 · Manage opportunities](/docs/tutorial/find/triage-opportunities): Work the backlog one decision at a time: accept it into a brief, hold it, or dismiss it confidently. - 5 · Write - [5 · Write](/docs/tutorial/write): Stage 5 of the tutorial: 4 steps, in order. - [5.1 · Four ways to start a page](/docs/tutorial/write/start-a-page): The four ways a page enters production, and the board that moves it from Briefing to Ready. - [5.2 · The briefing process](/docs/tutorial/write/brief-anatomy): What each stage of a brief holds, from picking an angle through drafting, review and publishing. - [5.3 · Reviewing and editing](/docs/tutorial/write/review-and-annotate): Highlight a passage and say what is wrong. Annotation is what makes the next draft better. - [5.4 · Polish and publish](/docs/tutorial/write/polish-and-publish): The full editor where you get your hands on the text, and the separate deliberate act of publishing. - 6 · Report - [6 · Report](/docs/tutorial/report): Stage 6 of the tutorial: 2 steps, in order. - [6.1 · Read your reports](/docs/tutorial/report/insight-reports): Generate a report that argues something about your portfolio, and share it with people who will not log in. - [6.2 · Run the loop yourself](/docs/tutorial/report/weekly-loop): The habit everything else was setup for: pick, create, review, publish, every week, unprompted. # Learn - AI search & visibility - [AI search and visibility](/learn/ai-search): How AI answer engines find, read, and cite your pages, and the on-page levers that move citation odds. - Content operations - [Content operations](/learn/content-operations): Running content production with agents, at velocity, without trading away quality. - Content strategy & architecture - [Content strategy and architecture](/learn/content-strategy): Structuring a site as a portfolio that readers and engines can both navigate. - Measurement & reporting - [Measurement and reporting](/learn/measurement): Proving content and AI-visibility impact to the people who fund it. - AI-led growth - [AI-led growth](/learn/ai-led-growth): The thesis behind operating growth as a system — human-led strategy, agent-led execution. - [How to improve your brand's visibility in AI search](/learn/improve-brand-visibility-ai-search): Get cited in ChatGPT, Perplexity, and Gemini. Brand recognition sets your floor. On-page structure earns the citation. Here are the levers that actually move the odds. - [How AI Search Engines Select and Cite Sources](/learn/ai-search-engines-citation-selection): Learn how AI search engines retrieve, rank, and cite sources. Discover the signals that win citations and how to improve your brand's AI visibility. - [What Answer Engine Optimization Is and How to Earn AI Citations](/learn/answer-engine-optimization-definition-tactics): Answer engine optimization earns citations inside AI-generated answers. Learn how to structure content for ChatGPT, Perplexity, and Google AI Overviews. - [How to Generate llms.txt Files for AI Visibility](/learn/how-to-generate-llms-txt-files): Generate llms.txt files with web tools or CLI. Learn format, placement, and whether it improves AI search visibility across ChatGPT, Perplexity, and Claude. - [AEO services: what they include and when to hire them](/learn/aeo-services): Understand what AEO services cover, how engagements are structured, pricing models, and how to evaluate providers for AI visibility and citations. - [How AEO and SEO Differ and Why You Need Both](/learn/aeo-vs-seo-differences): Understand how Answer Engine Optimization and SEO diverge on ranking signals, content structure, and measurement, and how to integrate them into one strategy. - [AI Search Ranking Factors: 10 Signals Ranked by Evidence](/learn/ai-search-ranking-factors): The 10 factors that decide whether AI engines cite your content, ranked by evidence strength, with the study behind each one and where to start. - [Unlinked Brand Mentions Are the Citation Lever in AI Search](/learn/branded-co-occurrence-ai-search): How AI engines turn unlinked brand mentions into citations, why brand mentions now matter more than backlinks in AI search, and a worked 20-prompt audit to run this week. - [Certified AEO specialist: the role, skills, and whether certification matters](/learn/certified-aeo-specialist): Learn what AEO specialists do, which certifications matter, the skills employers want, and salary expectations for this emerging role. - [How to Get Cited by Perplexity: A Reverse-Engineered Playbook](/learn/how-to-get-cited-by-perplexity): Learn the 8-step playbook to secure Perplexity citations: crawl access, content structure, authority signals, and measurement tactics for high-intent referral traffic. - [How to get recommended by AI search engines](/learn/how-to-get-recommended-ai-search): Learn the concrete tactics to earn brand citations in LLM answer engines, measure visibility, and maintain presence across ChatGPT, Perplexity, and Gemini. - [How to Track Brand Mentions in AI Search](/learn/track-brand-mentions-ai-search): Learn to monitor your brand in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Build a prompt panel, measure share of voice, and close visibility gaps. - [How to audit content with AI agents](/learn/content-audit-ai-agents): Learn how AI agents continuously scan and score your content portfolio, replacing quarterly manual audits with always-on diagnosis and clear next actions. - [Building an AI Content Production Workflow That Scales](/learn/ai-copywriting-workflow-scale-production): Structure an AI copywriting workflow with context stacking, section-by-section drafting, and human editorial gates to scale content volume without sacrificing quality. - [Creating an Effective Content Inventory](/learn/content-inventory-guide): Learn how to catalog, evaluate, and manage all your website content with a practical content inventory spreadsheet and ROT analysis framework. - [How to Divide Labor Between Agentic Writing and Human Editing](/learn/ai-writing-vs-human-editing): How to split the work between AI writing and human editing. The agentic drafting model that scales content production 2-4x without losing brand voice or search rankings. - [How to Humanize AI Text: An Editorial Workflow That Holds at Volume](/learn/how-to-humanize-ai-text): A step-by-step editorial workflow to humanize AI text and enforce brand voice at scale, with the detector, SEO, and ethics context behind it. - [Building AI Content Operations That Scale Without Sacrificing Quality](/learn/ai-content-operations-scale): Learn how to build a high-volume AI-assisted content production workflow with governance, structure, and risk-based review that maintains editorial quality. - [How to Build AI Content Workflow Control Without Losing Governance](/learn/ai-content-workflow-control-framework): Govern AI-assisted content production with task-based stages, approval gates, and role-based access. Scale without bottlenecks or compliance risk. - [How to Spot AI Writing Tells and Edit Them Out](/learn/ai-writing-tells-recognize-edit): Learn the stylistic patterns that mark AI-generated text (vocabulary, punctuation, rhythm, tone, voice) and how to edit them out while preserving brand voice. - [Content creation workflow: how modern teams structure it](/learn/content-creation-workflow): Build a repeatable content workflow with defined stages, roles, and handoffs. From ideation through measurement—plus where AI fits without losing quality. - [What Is Content Operations? People, Process, and Platform](/learn/what-is-content-operations): Learn what content operations is, how it differs from strategy, and the people, process, and platform framework that scales content production. - [Why AI detectors flag human writing](/learn/why-ai-detectors-flag-writing): Learn why AI detectors produce false positives on human text, how perplexity and burstiness work, and practical strategies to prove authorship. - [Pillar pages and topic clusters: how to architect a content hub](/learn/pillar-pages-topic-clusters-content-hub): Learn what pillar pages are, how topic clusters work, and how to architect a content hub that builds topical authority for search and AI answer engines. - [What Is a Content Hub: Structure, Strategy, and SEO Impact](/learn/what-is-content-hub): Understand what a content hub is, how it differs from blogs, and how to build one for topical authority and organic growth in B2B marketing. - [Governing Content at Scale: A Framework for AI Agent Systems](/learn/content-governance-ai-agent-systems): Build a content governance framework that maintains quality and brand consistency as AI agents scale production. Learn policies, roles, workflows, and audit trails. - [What Content Lifecycle Management Is and How AI Agents Run It](/learn/content-lifecycle-management-ai-agents): Content lifecycle management governs content from planning to retirement. See how AI agents take the execution work while humans keep strategy and approval. - [How to Train AI on Your Brand Guidelines](/learn/train-ai-on-brand-guidelines): Convert abstract brand voice into executable AI rules, build a golden dataset, and configure persistent brand rules across tools with step-by-step guidance. - [A B2B Content Strategy Framework for AI Search](/learn/b2b-content-strategy-framework): Build a B2B content strategy for AI search with the Truth Layer framework: audit, ground truth, clusters, expert extraction, and measurement. - [Frameworks for Managing Content Portfolios](/learn/content-portfolio-management-framework): Build a system to audit, categorize, and govern content assets as an investment base. Compound organic visibility and AI citations over time. - [Building a High-Performing GTM Team: Structure, Roles, and Execution](/learn/gtm-team): Learn how to structure, staff, and align a cross-functional GTM team to execute launches and drive revenue growth. Includes roles, KPIs, and AI's impact. - [The True Cost of In-House SEO vs. Outsourcing: A Financial Model for Marketing Leaders](/learn/in-house-seo-vs-outsourcing-cost): Compare total cost of ownership for building an internal SEO team versus hiring an agency. Model salary, tools, ramp time, and ROI to justify budget allocation. - [How to Build an Internal Linking Strategy That Drives SEO Results](/learn/internal-linking-strategy-seo): Learn how to structure internal links to improve crawlability, distribute link equity, and establish topical authority. Includes audit workflow and tool recommendations. - [Building Topical Authority for B2B SaaS: A Step-by-Step Framework](/learn/topical-authority-b2b-saas-framework): Learn how to build topical authority for B2B SaaS with cluster mapping, internal linking, and measurement strategies that outrank larger domains. - [Context Engineering for B2B Marketing Starts With an AI Context Layer](/learn/what-is-an-ai-context-layer): How context engineering applies to B2B marketing teams, what an AI context layer is, and why the layer is the asset your agents' accuracy depends on. - [Measuring AI search visibility: the metrics that matter to leadership](/learn/ai-search-visibility-metrics-leadership): Learn which AI visibility KPIs drive business outcomes: share of voice, citations, brand mentions, and how to report them to your board. - [How to Measure CTR in AI Search Engines; Citation Rates, Tools, and Formulas](/learn/measure-ctr-ai-search-engines): Learn how to measure CTR in AI search engines like ChatGPT and Perplexity. Replace rank-based metrics with citation rates, answer share, and GSOV formulas. - [How Click-Through Rate Drives Compounding ROI Across Paid and Organic Channels](/learn/click-through-rate-compounding-roi-metric): Understand how click-through rate feeds auction signals and organic rankings. Learn why CTR matters beyond vanity metrics and how to optimize it by channel. - [How to Report AI Search Visibility to Your Board](/learn/report-ai-search-visibility-to-boards): Package AI search visibility for the boardroom. The four numbers to lead with, how to narrate trend versus noise, and what to promise without overreaching. - [How to Present SEO Performance to Leadership](/learn/present-seo-performance-to-leadership): Present SEO performance to leadership in the terms they fund. The metrics that earn budget, the organic-vs-paid CAC model, and a five-beat deck structure that works. - [AI Presence Score: What It Is and How to Measure It](/learn/ai-presence-score): Learn what an AI presence score measures, how vendors calculate it, and how to build in-house tracking for AI visibility across ChatGPT, Gemini, and other platforms. - [How to Measure Content Marketing Pipeline Attribution in B2B](/learn/content-marketing-pipeline-attribution-b2b): Connect content touchpoints to pipeline and closed-won revenue. Learn attribution models, implementation, and tools for B2B marketing leaders. - [Measuring AI Share of Voice Across LLM Answer Engines](/learn/measuring-ai-share-of-voice): Track how often LLMs cite your brand versus competitors. Learn formulas, benchmarking methods, and tools to measure AI visibility and justify GEO investment. - [How to Track AI Referral Traffic in GA4](/learn/track-ai-referral-traffic-ga4): Configure GA4 to isolate AI referral traffic from ChatGPT, Claude, Perplexity, and others. Step-by-step regex setup plus data limits explained. - [What a growth operating system is and how it works](/learn/growth-operating-system-definition): Learn what a growth operating system is and how it manages your website portfolio for visibility across search and AI answer engines. - [How AI Agents Execute Marketing Workflows Autonomously](/learn/marketing-ai-automation-agents-execution): Discover how AI agents replace rigid rule-based marketing automation with autonomous execution, real-time decisioning, and adaptive workflows that learn from data. - [What Copywriters Really Do in the Age of AI](/learn/copywriter-job-skills-salary-career-path): Explore the modern copywriter role: daily tasks, specializations, AI impact, salary ranges ($40K-$200K+), and how to land your first copywriting job. - [What a GTM Engineer Does: Building Automated Revenue Systems](/learn/what-is-gtm-engineer): Learn what GTM engineers build, required skills, tech stack, org placement, and compensation for this emerging revenue automation role. - [What a GTM System Looks Like For SaaS](/learn/what-is-gtm-b2b-saas): GTM is the repeatable system connecting your ICP to revenue motion. Learn the five core components, motions, and playbook for scaling B2B SaaS. - [Defining AI-Led Growth for B2B](/learn/ai-led-growth-b2b): AI-led growth is a GTM motion where owned intelligence shapes how buyers discover you through AI answer engines. Learn the framework and playbook. - [Building a B2B Marketing AI Stack: From Fragmentation to Connected Architecture](/learn/b2b-marketing-ai-stack-connected-architecture): Design an AI-native B2B marketing stack as connected architecture. Learn the four layers, avoid tool sprawl, ground strategy in first-party data, and prove revenue impact. - [Human-in-the-Loop AI Content Workflows](/learn/human-in-the-loop-ai-content-workflows): Design scalable editorial workflows that pair AI drafting with human oversight to protect quality, catch bias and hallucinations, and stay compliant.