Stan Schroeder

Today is the day... I am in the flow 😃 I wrote on the Substack account, then rewrote it in Slovene on FB, and now here is the version about universal support for CONSCIOUS LEADERS. Sure - business and love makes no sense for many people. But is that true? How will you succeed if you do not love what you do? How will you become a great leader if you do not love your employees? How will you sell if you do not love your customers? How will you grow if you do not love your competitors? How to walk the "conscious leadership talk"? There is a thin line - between love and hate feeling in business. How to love people who do not take responsibility? 🤔 How to love employees on payday? 💰 How to love employees when they complain? 😡 Be honest. 😶 Who still loves all the problems while managing business, please reach out. 💪 Until then, I will lean into love. The universal and fundamental state of being, the unlimited source for everyone. 💝 Love is free and within everyone's reach. The only difference lies in whether you recognize, feel, and live it. What do you truly desire in life? What is your greatest wish, your ultimate dream? Have you ever wondered why some people shine so brightly, radiating magnetic energy, while you feel NOT OK? Love is a limitless source within you, waiting to be embraced. It activates your power. 💗 When you allow love to come into your life, it impacts every aspect—your relationships, career, and well-being. It’s the foundation of a fulfilling life and success. Even in moments of doubt, remember that love is always there, an infinite source within your heart. All you need is YOU. Embrace it, and you’ll discover that the magic of love transforms everything. I’ve always believed in love and never lost faith in it. It’s the guiding light of my journey, the force that makes everything flow. Love is truly a miracle. Lots of love 💚 💙 #consciousleadership #expandyourself #ownyourlife

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The media landscape in Central and Eastern Europe is currently facing a "perfect storm" of challenges, including illiberal regimes, media capture, market failure, and disruption from big tech, which are destabilizing an already fragile ecosystem. A few of us, including Patrick Boehler, Boryana Dzhambazova, Cristian Lupsa, and myself, have been having regular conversations about how to address some of these challenges. While you’ll be shocked to learn that we haven’t found The Perfect Solution yet, we are keen to expand our circle and include more participants: journalists, newsroom leaders and media executives like yourself. Over the next few months, we plan to organize four open online conversations. We will invite expert practitioners from the CEE region and beyond to share their insights and hear from some of you as well. We have some ideas both about the most pressing issues and some of the people experimenting with interesting solutions, but we really want your input as well. Would you prefer a conversation focused on compensation, bonuses, employee share options, and salary transparency, or are you more interested in learning how successful newsrooms manage performance reviews, feedback, and the advantages and disadvantages of 360 evaluations? Are you curious how newsrooms have managed their tech stack, or used audience research? Are you interested in how others have managed conflict and addressed newsroom culture? These are just a few ideas. We would love to hear your thoughts. Please consider responding to our eight-question survey here if you have four minutes. -> https://lnkd.in/dbFyj_2s Your feedback will help shape our discussions, and we will be sure to invite you to the series once it begins.

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"What the heck is a dossier?" (and how do I pronounce it?) ^^We've heard this far too often. Dossier (noun): a collection of documents about a particular person, event, or subject. The fact is, Zinnia is so much more than a dossier. We not only give you a collection of info.... we tell you how to use it. Zinnia Playbooks offer you: - Discovery questions - Company backgrounds - Recommended messaging - Professional bios on contacts - Personality bios on stakeholders - Research-backed sales strategies - SO. MUCH. MORE. So - we'd like to reintroduce you to... Zinnia PLAYBOOKS! (I hope we can all pronounce that.) ✨ Check out our most recent sneak peek in comments!✨ What words can't you pronounce? How do you do your meeting research? Do you create personalized playbooks for your prospects?

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This Friday at Affiliate Expo, we will be going over all of our favorite AI tools to optimize affiliate marketing campaigns! Join Vasilii Gamov Julie Goranova Sofia Popovidou and I for a sizzling hands on session about all things AI 🤖 #affiliatemarketing #onlinemarketers #AItools #conferencespeakers #italianaffiliates

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Find out what we’re thinking about the future of digital agencies. Where’s this thing going in the next 2, 3, 5+ years? Join Marija Kata Vlašić and Nicholas Petroski as they chat through the future of digital agencies.

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Dan Petrovic should be awarded a medal for discussing UX-based metrics since 2015, long before the Google leak and the DOJ—truly a high-IQ mind and perhaps the greatest SEO in the world. "At this point in time, we’re likely looking at a sandbox model rather than a live listening and reaction system when it comes to the direct influence of user behaviour on a specific page. That said, Google does acknowledge limitations of quality-rater and sandbox-based result evaluation. " It sounds similar to what people typically experience with broad core updates (retuning rollouts). He recently discussed how InstantNavboost (viral, popular content) can outrank topical, relevant and authoritative pages. https://lnkd.in/dXpPqf3F https://lnkd.in/dWBccapB

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Are podcasters the latest AI victims? I've always encouraged our clients to reuse the content; there are so many ways to do this, no matter your content format. But AI has presented us with another that is quite honestly stunning. Over the years, I have written over 500 blog posts on the Avaans website. I'm "OK" at repurposing this content, but I tried the new Google Notebook LM to create a conversational podcast today. The podcast is NOT a bot reading my blog post (which I already have). It's two voices having a conversation, back and forth, about the main points of these blog posts. It's remarkable. There are some disadvantages to this experimental tool: 📌 no control over the podcast length (this one is over 22 minutes!) 📌 no control over the content, aside from the sources I feed it 📌 the voices are amazing, but it would be great if they were personalized a bit with names 📌 the podcast can not be downloaded or exported; it's available on a link only. I dropped the podcast link here: ➡ https://lnkd.in/gP3j2eMV

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Learn about Confirmation Bias by Sarah Presch!

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In today's digital age, where information flows rapidly across various online platforms, political communication plays a pivotal role in shaping public opinion and driving voter engagement. It underscores the importance of effective communication strategies in conveying political agendas and mobilizing support. Discover how political parties navigate online platforms like Meta and Google to shape public discourse: https://lnkd.in/gmpuXg9d For more insights on communication strategies, visit https://lnkd.in/gKFqGVa5. Stay informed and engaged in shaping the future of our democracy! #PoliticalCommunication #EUelections #DigitalPolitics

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Gala Che invited me to talk about Wikipedia. Thank you for that! It was a genuinely interesting conversation. The video is already up on the channel, feel free to check it out. The only downside — I spoke in Russian, but I’m working on that and will soon start creating content in Ukrainian. We talked for a long time, and a lot didn’t make it into the final cut — which is actually for the best, as there are things that shouldn’t be shared publicly. Wikipedia is more than just an encyclopedia to me. It’s a tool that solves real problems. For businesses, it’s a powerful tool. Every business has its own needs, but it all boils down to one thing: trust. Whatever is written on Wikipedia is generally taken as the truth. And that’s a fact that needs to be used wisely. Want a Wikipedia page? Great. First — strategy. Then — sources and proof of relevance. Only then comes the page itself. The question isn’t “Can it be done?” The question is “How do you do it right?” If you want results, you have to play by the rules. Wikipedia can do much more. It helps build trust, influence reputation, and if necessary — even reveal the truth about your competitors. But the other possibilities? Well, that’s a conversation for behind closed doors. In this video, I also talk about how I teach people to work with Wikipedia. This training is part of my new project, FCS Systems, which I recently mentioned. It’s not just about how to use Wikipedia — it’s about strategy, tactics, journalism, AI, and media buying. If that interests you, you know where to find me. But I’ll say this upfront: it’s not for those looking for quick fixes.

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Creators in the Influencer Accelerator by MOCAPP are reaching far and wide! With a collective audience of 1.6M, IAM has the potential to reach nearly 10% of the population of Romania. The second cohort has only just started so these numbers are just about to explode. Combine followers of this cohort's members: 1.6M (nearly 10% of the population in Romania) Top platforms by followers: 1. TikTok 881k 2. Instagram 312k 3. Facebook 248k 4. YouTube 182k Don't just watch out for more, watch us for more! #influencermarketing #influenceraccelerator #community #contentcreators #creatoreconomy

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What rules should govern an AI system that distributes electricity during a brownout in Brussels? Our citizen jury is reaching its conclusion during the third day with thanks to Particitiz and FARI - AI for the Common Good Institute Ana Pop Stefanija Lea Rogliano Some lessons learned: - No AI system is too complex to form an opinion about as citizen - You need experts who dare to translate their complex field into something simpler, thanks Hicham Azmani and Mireille Hildebrandt, FBA - It really helped to co-create stories and look into the future of this hypothetical AI system to better understand the present - If brownouts start happening we should treat them as holidays and get together with the neighbours

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Going viral on TikTok might be the new campaign strategy to beat pollsters—and political reality. Social media algorithms and shifting consumption patterns are rewriting the rules of political influence, leaving traditional parties and pundits scrambling to catch up. This isn’t just about Romania—it’s about the urgent need to adapt to an evolving information landscape or risk irrelevance in the face of populist, algorithm-driven momentum. If TikTok can deliver a martial-arts-performing horseback rider to the political stage, it’s time to take this seriously. #Romania #Socialmedia #TikTok #Elections2024 #InformationIntegrity #CălinGeorgescu #Georgescu #EU #Polling #algorithmicwarfare #algorithmicinfluence #politicalinfluence https://lnkd.in/g5u5rTuh

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I rarely praise myself for my work here but this is a good occasion. Elemental.TV is an IPTV service for Bulgarian expats leveraging a freemium product-led growth model. I've been working on it for years. In Sept 2023 I got a business case to boost its ARPU by introducing paid content add-ons on top of the current plans. Along with the team we had to prepare a strategy, restructure the pricing, redesign the cart, and execute an activation campaign. We used Chargebee auto emailings, Brevo, Google Ads & Meta ads for activation & Smartlook for CRO. It took us around 8 months to prepare all. At the end of the TV season this is what we got: ✅ Crazy numbers in terms of add-on adoption & free-to-paid upgrades ✅ Almost no cancellations due to a smart churn-saving coupon. ✅ Average Revenue Per User growth by 15+% ✅ Annual Recurring Revenue growth by 30+% ✅ Paid users growth by 12+% FYI, these are no small net numbers behind. Product marketing in B2C SaaS is so fun when you follow a sound strategy. Drop me a line if you have a similar case. I'd be happy to help. #marketing #productmarketing #SaaS #growth #CRO

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