The Excitement of Competitor Research in a New Strategy 🔍
Kicked off a strategy this week diving into competitor research. Maybe only marketing people will understand, but there’s something energising about starting the deep dive into the research. Uncovering who’s out there, what they’re doing well, and more importantly, where the opportunities lie for my clients! If you need someone to dive into your market research - let me know! #MarketingStrategy #CompetitorResearch #BusinessGrowth #MarketingConsultant
Benefits of an Outsourced Head of Marketing
Outsourcing the Head of Marketing or Marketing Manager role can be a great way to ensure a sound marketing strategy without the hefty investment in a full-time executive. Find out some of the core benefits of working with an outsourced Head of Marketing on my website. #MarketingStrategy #BusinessGrowth #OutsourcedMarketing #SunshineCoastBusiness #CAngelMarketing
Payment Links now Available in Hubspot - What is Means for You
If you're a small to medium-sized business looking to optimise your customer onboarding, I have exciting news for you. HubSpot, one of my preferred CRM platforms, recently introduced payment links. This feature lets you transform your customer journey and streamlines your business processes. If you want to learn more about improving your customer journey, read more about this new feature on my website.
We are 50 days into 2024!
If you are 50 days in and haven't put a spare thought towards your marketing, get in touch to see how I can help. 👏 I can assist by having a once-off session, looking over a campaign you have planned but you want to make sure it is set up for success, planning a campaign or doing an annual marketing strategy. I can also help with marketing 'bits and bobs' depending on what your project looks like, so just reach out if you are unsure and I can see where I can help!
It's International Networking Week!
As we celebrate International Networking Week, I took a moment to look at the importance of networking as a tactic in a business' sales and marketing plan. Read my latest blog post on my website to find out why networking provides a fantastic foundation to other sales and marketing tactics.
What does a marketing strategy look like?
Typically, a marketing strategy would include the following sections: ~ Discovery Workshop ~ Marketing Goals ~ Environmental & Competitor Analysis ~ Target Audience ~ Implementation Plan & Recommendations ~ Plan on a Page Sound like something you need? Feel free to reach out! Only two more strategies are available for Q1.
What is Omnichannel Marketing?
Omnichannel marketing involves integrating various customer-facing channels - from websites and social media to email and in-store tactics - ensuring consistent messaging and promotions. This strategy provides a seamless customer experience, no matter where they interact with your brand. Why Omnichannel? - Increased Reach and Visibility - Enhanced Customer Experience - Consistent Branding and Messaging - Data-Driven Strategies
Setting the Right Marketing Budget: A Guide for Local Businesses
Your marketing budget should align with your business objectives. Are you looking for brand awareness, customer retention, or lead generation? Not only does your marketing budget need to be balanced across the customer journey, it needs to be tweaked depending on what you are trying to achieve. Check out my latest blog on setting the right marketing budget.
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2024 Planning
As the year progresses, remember that the most impactful marketing results emerge from steady, deliberate planning. Much like the gentle waves that come ashore, the marketing strategy and plan you purposely put together in Q4 has the power to impact the direction and growth of your business for the year ahead. 🌊 So, as we head into the final stretch of 2023, take time to look at 2024, your goals and objectives and how marketing fits in.
Hiring a marketing consultant can be a game-changer for business owners and small marketing teams.
Marketing consultants can help identify areas of improvement, highlight customer insights, develop a strong marketing strategy and work with marketing resources to ensure tactics are working towards goals. Despite what small to medium businesses might think, the cost of hiring a marketing consultant is significantly more cost-effective than hiring a head of marketing or senior marketing manager. In addition, the value that businesses receive makes the monthly investment worth it.
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