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ToyDrop Identity

ToyDrop is an online shop that sells thoughtfully designed and ethical toys that transcend age, gender and trends. We were asked to create an identity which felt contemporary and referenced their environmental commitment. The logo is made up of different shapes to resemble building blocks, these shapes can then be pulled apart and rearranged to create illustrations. We rolled these elements out successfully across packaging and sales collateral.
9 Pins
·
4y
By
Charlie Smith Design
an open box with some toys in it
Identity Package
Unboxing Experience
Risograph Print
Building Toys
Different Shapes
Building Blocks
John Lewis
Product Launch
Packaging
ToyDrop, Identity, Packaging
ToyDrop – Identity – Packaging – Charlie Smith Design
an open box with a white cloth and orange dot on the top, sitting on a table
Small Design Studio
Small Design
Design Packaging
Small Designs
Philosophy
ToyDrop, Identity, Packaging
ToyDrop – Identity – Packaging – Charlie Smith Design
wooden toys and cards on a white surface
Branding
Toys
Design
ToyDrop, Identity, Packaging
ToyDrop – Identity – Packaging – Charlie Smith Design
various wooden toys are laid out on the floor next to each other, including a toy car
Risograph Printing
Design Identity
Identity Logo
ToyDrop, Identity, Packaging
ToyDrop – Identity – Packaging – Charlie Smith Design
an image of various objects that can be used as wallpapers or art work
Home Decor Decals
Illustrations
ToyDrop, Identity, Illustrations
ToyDrop – Identity – Illustrations – Charlie Smith Design
the stationery is laid out neatly and ready to be put into their envelopes
In London
Design Studio
ToyDrop, Identity, Packaging
ToyDrop – Identity – Packaging – Charlie Smith Design
an open cardboard box with some drawings on the side and inside it, sitting on top of a white surface
Packaging Design
ToyDrop, Identity, Packaging
ToyDrop – Identity – Packaging – Charlie Smith Design
three pieces of paper with different colored designs on them, one in orange and the other in teal
Ibm Logo
ToyDrop, Identity, Stickers
ToyDrop – Identity – Stickers – Charlie Smith Design
an ipad displaying the homepage of a website with pictures and text on it's screen
Social Media
Media
ToyDrop, Identity, Social Media
ToyDrop – Identity – Social Media – Charlie Smith Design