Guerilla advertising

According to psychologists, each color used in an advertisement tends to stir certain emotions in customers. For example, red attracts people’s attention and usually creates a sense of power, while blue makes things seem trustworthy and is often associated with courage. To increase the sales of their products marketers use a lot of different strategies, and sometimes the results turn out to be really impressive.

Guerilla marketing can be cheap or expensive, physical or digital, small-scale or large. Tailor it to your businesss to boost brand awareness & engagement.

Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this fact to flame-broil its rival in the most absurd fashion—by putting up a huge temporary billboard that gives driving directions to the nearest—very far away—BK drive-thru.

Quick hit for Friday. I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line “Have a break. Have a Kit Kat.” It…

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…

Discover the power of visual metaphors in advertising. Explore compelling examples, and learn how to create effective visual metaphors to enhance your messaging and ads.

‘In Case Of Emergency’ is a self initiated art project re-inventing everyday emergency equipment and flipping the focus and design language to be based around eating and drinking habits. With this project I played on people’s cravings adding a humorous tw…

Designers are often torn when it comes to the subject of designing signage. There’s this level of simplicity to it – at least to someone from outside the project. But for the person in charge of making the signage materialize,…