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IKEA Hüman Coupons – Integrated Campaign ( Advertising annual 2013 ) | Guerilla marketing, Guerilla marketing examples, Experiential marketing events
three people standing in front of a yellow wall with the ikea logo on it
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IKEA Hüman Coupons – Integrated Campaign ( Advertising annual 2013 )

IKEA was opening a new store in Richmond, BC and they wanted to get 10,000 people there on opening day. The problem was, how do you get that many people there on a Wednesday morning? Our solution? …
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