Brutalist brand identity

Graphic Design, Branding, Editorial Design, Adobe Illustrator, Adobe InDesign, Adobe Illustrator on the iPad, Adobe Dimension, Adobe Stock

BurnType and The Designers Foundry have reintroduced Brik, expanding the eminent typographic family to include five comprehensive weights across three subfamilies. Regular, Condensed and Oblique; Brik conveys the same inherited nonchalance, boldness and brutal attitude no matter which of its newly refined subfamily forms it takes – thriving in its charmingly stubborn construction and sci-fi-esque tone of voice.

Established in Beijing in 2016, MEGA SUEN is a Chinese menswear brand that aims to challenge gender by exploring sensitivity and vulnerability in place of stereotypical masculine themes. Not stopping there, they also hope to rethink overconsumption by producing garments designed for longevity and recyclability; avoiding the typical pace and low quality of the fashion industry in both their products and marketing campaigns.

Typography, Adobe Illustrator, Glyphs

Branding, Logo Design, Motion Graphics, Adobe After Effects, Adobe Illustrator, Adobe Photoshop

CROI Modern Furniture Branding and Visual Identity

Designer Aurelio Sanchez found inspiration in brutalism for his colourful yet minimal design for Social Innovation Week San Francisco that was held earlier this year. The brief was to provide branding that could be used to promote a series of exhibitions, demonstrations and lectures that embody the ideals of the event, reflecting its attitude to design and innovation. “The first idea came to me was brutalist architecture. I wanted to translate that brutalism to a graphic environment…