Identity capital

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the word black mountain written on a piece of paper

The brand design for this established venture capital firm exudes elegance & professionalism, meticulously crafted to reflect the firm’s coveted reputation yet also dynamic & inspiring enough to engage effectively with their founder audience. The design seamlessly integrates a refined & natural colour palette. The logo – a simple monogram of the firm’s initials – is paired with a modern sans-serif font & cursive serif combination, balancing tradition with contemporary flair.

the differences between brand identity and visual identity

The different between Brand Identity and Visual Identity ✨ Brand identity and visual identity are closely related but distinct concepts in the world of branding. A strong brand can't exist without one or the other. Brand identity is how your business wants to be perceived by your audience and the way your brand differentiates itself from competitors. It is the foundation for building customer loyalty, trust, and recognition. It includes the visual, auditory, and emotional components that…

an advertisement with the words, if i had to begin again, this is my plan to kick off my business concept

If I were to start a business today, here’s what I would do to ensure my brand makes a significant impact from the start 👇🏻 💪🏻 First, I would focus on observing market trends. This would give me a clear idea of where the business is heading and how I can capitalize on opportunities. 💪🏻 Next, I would define my brand’s personality, visual identity, and verbal style, ensuring that everything I communicate is consistent and authentic. 💪🏻 Then, I would choose the right channels to express…

the words col capital are in white on a green background

Pentagram on Instagram: "@angushyland and team have created a new brand identity for @collercapital, an independent global investment firm specialising in secondary private markets, known for its collaborative approach to responsible investing. With both the business and the secondaries industry going through significant changes, Coller Capital felt that its brand wasn’t working as hard as it needed to, as it was no longer reflective of who it is now. Angus and team were invited to…

a window that has a quote on it in front of a black background with an image of mountains

"The society is structured to distract people from the decisions that have a huge impact on happiness in order to focus attention on the decisions that have a marginal impact on happiness. Forget about having an identity crisis and get some identity capital. Do something that adds value to who you are. Do something that's an investment in who you might want to be next." - Meg Jay (The Defining Decade: Why Your Twenties Matter - And How to Make the Most of Them Now) #fridayreadings…

a quote that reads, i believe a great refranding is less about remaking your identity and more about becoming closer to who you already are

Read this multiple times when you start on the journey of building your own personal brand or any brand, for that matter. “A great rebranding is less about remaking your identity and more about becoming closer to who you already are.” - Rebecca, CBO, Flodesk Whether you want to be a freelancer or start your own company, the only way to stay in the game for longer is to become aware of who you truly are and capitalize on authenticity. First, connect with yourself before connecting with…

six different posters with the words cocodonna cacti on them and images of plants

Fellow started developing a central concept of ‘Connected Components’. The south-London studio looked at visual cues from the digital space and used ‘button-style’ graphics to highlight importance. Fellow elected to use gradients to show the parallel between nature’s interconnectivity and the web of transactions that take place at any given time. This approach gives GCC a fresh and unique perspective we don’t often see in the finance space.

the refactor capital logo on a red background

WBDS Agency Design Awards - Silver Award - 2022/23 - Brand Redesign - Play Studio - Refactor Capitol - United States . Refactor Capital invests in seed-stage companies that deploy technology to enhance planetary and human health by radically upending traditionally regulated industries. we created a family of three animated spheres. One sphere to represent each of Refactor’s interests: humanity, planet earth and the power of technology. . #branding #branddesign #worldbranddesignawards

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