The Serif is a bold statement in architectural TV design. Conceived by Ronan and Erwan Bouroullec�whose work is represented in MoMA's collection�this iconic �I� shaped centerpiece turns your typical TV experience into a distinctive, artful decor. The Serif includes a detachable easel stand for more freedom and flexibility, allowing it to be positioned almost anywhere.�Experience the vividness of the QLED 4K screen with Quantum Dot technology, and discover over a billion beautiful shades of color