Lemon Design Pvt. Ltd.

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From the LMN Archives – Grover Auriga India’s first gold-infused sparkling wine, Grover Auriga is a testament to grandeur—a rare, opulent expression designed for those who celebrate life with extravagance. With 24-carat gold flakes shimmering in every pour, this wine transforms every toast into a ceremonial moment. When we partnered with Grover Zampa Vineyards the challenge was clear: how do you design for something that has never been done before? We delved deep into inspiration, exploring themes of vastness, luxury, and timelessness. After countless iterations, we found our muse in the cosmos—a realm of abundance and brilliance that mirrors the indulgence of this wine. The name Auriga, drawn from the Golden Charioteer constellation, set the tone for the brand’s visual and storytelling identity. The label design evokes a subtle balance–taking a minimalistic approach to ensure that the drink itself takes centre stage. The visual language takes one on a journey through sparkling constellations, embodying the experience of savoring this extraordinary wine. Beyond its aesthetic, Grover Auriga is more than a drink—it’s an experience. A shimmering reflection of life’s finest celebrations, it captures the essence of golden moments in a bottle, reserved for the discerning connoisseur who seeks a toast like no other.

Translating this vision into a working, real-time broadcast system was no small feat. The entire design system had to be implemented seamlessly on VizRT, a powerful graphics software widely used in news broadcasting. This meant ensuring not just aesthetic precision but also technical efficiency—building dynamic, real-time graphics that could adapt to the fast-paced nature of news. Every visual element was designed with execution in mind, from the channel promos that set the tone for the brand’s new direction to the individual show openers and bugs that retained uniqueness while aligning with the overarching system. The challenge was not just to create a unified look but to ensure that Zee News, Zee Business, and Zee Bharat each retained their own distinct design philosophy and identity within the system. This meant designing elements that were modular, adaptable, and future-proof—capable of handling breaking news, in-depth analysis, and evolving content formats without losing consistency. Smooth transitions, intuitive layouts, and habit-forming design cues were carefully implemented to make the viewing experience feel natural, immersive, and engaging. This wasn’t just a redesign—it was a complete transformation of how Zee News presents itself to the world. A bold new visual identity, a robust system for on-screen graphics, and a commitment to redefining Hindi news for the future. With this rebrand, Zee News is not just reclaiming its place in the industry—it’s setting a new benchmark for what news broadcasting can be.

The foundation of this transformation lay in crafting a robust, scalable design system—one that balanced structure with flexibility, clarity with impact, and innovation with familiarity that is habit forming and easy to adapt to. We reimagined every aspect of the on-screen experience, ensuring a seamless flow of information while maintaining a visually striking presence. Key elements like the Live bug were redesigned to feel modern, intuitive, and instantly recognizable. The OnScreen Motion Graphics were refined to ensure readability that is habit forming while integrating seamlessly into a new age visual language. The entire information architecture and wireframe was carefully mapped to optimize how viewers absorb news on-screen—placing critical updates where they matter most, decluttering and removing unnecessary elements, and ensuring a logical flow in every quadrant. The intentional predominant use of white, with red and gold accents was done to reinstate Zee’s identity and recall while lending a sense of sophistication and credibility. The design language itself is digital-first, borrowing cues from the interconnected information networks, data flows, and hi-tech digital universes that define the modern news landscape. From typography to animation, the system ensures that Zee News stands out—not through excess, but through simplicity, precision, clarity, and unmistakable identity. This wasn’t just about making something look good. It was about making news feel clear, accessible, and authoritative in an era of overwhelming information. (2/3) Creative Direction: Dipendra Baoni Motion Graphics and Design: Abhimanyu Saxena Abhishek Bairwan Manish Yadav Content & Strategy: Yash Raj Chettri

The Big Picture! For 25 years, ZEENEWS.COM has shaped the Hindi news landscape, pioneering private news broadcasting in India. But as the industry grew, so did the noise. Partnering with Zee Media, we took on the massive challenge of rebranding not just one, but three flagship news channels—Zee News, Zee Business, and Zee Bharat. This transformation wasn’t just about a new look; it was about setting a new standard. The goal was clear: declutter the chaos, re-establish visual leadership, and design a news experience that resonates with today’s viewers. From redefining the brand architecture to creating a system that worked seamlessly across digital and broadcast, every element was meticulously crafted to bring clarity, impact, and modernity to Hindi news. The result? A bold new identity that reinstates Zee as a powerhouse in news broadcasting, with a design language that speaks to the next generation of viewers—dynamic, intuitive, and unmistakably Zee. Creative Direction: Dipendra Baoni Motion Graphics and Design: Abhimanyu Saxena Abhishek Bairwan Manish Yadav Content & Strategy: Yash Raj Chettri

We are excited to invite you to an Open House at Lemon, an opportunity to connect, exchange ideas, and engage with our design professionals. We can't wait to see you! Secure your spot—register now! 🚀 🔗 Registration is mandatory: https://tally.so/r/w49W9o #LemonDesign #ADI #AssociationOfDesignersOfIndia #ADIPune #PuneDesignFestival #PDF2025 #PuneDesignFestival2025

🚀 We're Hiring! 🚀 Are you a creative thinker with a knack for crafting content? Join our team as a Social Media Intern. 🔹 Develop and schedule content that aligns with our brand identity 🔹 Support campaign execution & track engagement metrics 🔹 Conduct in-depth industry & competitor research 🔹 Create engaging posts, stories & updates that truly resonate If you're ready to bring ideas to life and shape impactful narratives, we’d love to hear from you! Drop your resume at careers@lemondesign.co.in or tag someone who’d be a great fit. 📩✨

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