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Neuromarketing is the study of the buying process through emotions. It connects the emotions and values of the consumer to help favour a brand and influence the sale of a product or service.
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The difference between marketing psychology and consumer behaviour
Marketers use insights from psychology to understand what makes people tick—what grabs their attention, what emotions drive them, and how they make decisions. By studying consumer behaviour, they get a deeper look at the patterns and habits that influence buying choices, from social influences to environmental factors. This combined knowledge allows you to create messages and campaigns that not only capture interest but also genuinely connect with consumers, leading them to take action and build loyalty. So, it's all about using the science of the mind and the art of understanding people to make marketing efforts more impactful and engaging. #buyerpsychology #marketingpsychology #consumerbehaviour #neuromarketing #marketingtips #marketing
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Pierre Herubel on LinkedIn: Marketing without solid foundations leads to: - Blurred vision → "What… | 112 comments
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