Business & Economics

Bring data to life with this essential guide to storytelling with maps. 

From scraping patterns in sand to drawing intricate lines on vellum and paper, to charting every place on the planet, humans have used maps as a powerful storytelling medium. The advent of the digital age has revolutionized the creation, distribution, and consumption of maps. The web created enormous opportunities for storytelling, enabling maps to dance and weave, partnering with other multimedia elements—photos, video, audio, text—to tell countless tales about our world. 

Featuring a foreword by renowned travel writer and cofounder of Lonely Planet Tony Wheeler, Telling Stories with Maps: Lessons from a Lifetime of Creating Place-Based Narratives bridges both the analog and digital realms, showcasing how maps themselves tell stories and enrich narratives by providing context and insight. Richly illustrated with examples from traditional maps to the latest digital visualizations, this book is an essential guide for anyone interested in the powerful storytelling potential of maps. 

Topics covered include: 

• How storytelling is fundamental to our humanity  
• Comparing and contrasting the use of words, images, and maps in storytelling 
• How maps help us tackle the who, what, when, where, why, and how  
• Considerations for the deep connection between maps and memory 
• How cartography and location-based storytelling have changed during the digital age  
• How the author and his collaborators refined storytelling techniques to create printed wall maps and atlas plates 
• The roles that maps play in narrative context 

Readers will learn:  

• 15 approaches to storytelling and place-based topics 
• How exposure to maps and geography can change how we think 
• Storytelling approaches suited for digital media yet honoring the centuries-old conventions of cartography 
• How to develop multimedia stories with the ability to employ motion and interactivity for your audience 
• Practical features and functions of ArcGIS StoryMaps, Esri’s storytelling platform, with insight and inspiration you can apply to your stories. 

Author Allen Carroll brings his experience from both the National Geographic Society and Esri into his writing. Carroll spent more than a decade of his 27-year career at National Geographic Society as chief cartographer. In 2010, Caroll joined Esri and founded its ArcGIS StoryMaps team, which developed web tools that enabled hundreds of thousands of individuals and organizations to tell place-based stories combining interactive maps and multimedia content. 

Telling Stories with Maps is a winding journey, from thoughts on how our brains process spatial information to practical tips on creating stories, that will guide and inspire you to create place-based narratives that intrigue readers. 

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it.

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.

Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.

In Decision-Driven Analytics, you will learn how to:

+ Avoid common pitfalls in data-driven decision-making;
+ Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other;
+ Enhance the impact of data analytics on business outcomes;
+ Think without data to make better decisions;
+ Prepare for artificial intelligence’s impact on data analytics; and
+ Evaluate the costs and benefits of decision-driven analytics.


A must-read for anyone who wants to harness the power of data for competitive advantage, Decision-Driven Analytics will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today’s complex and data-rich world.

Groundbreaking research illuminates the pivotal, problematic role of consultants in the nonprofit world.

The nonprofit sector leans heavily on consultants to guide strategic planning, advise on fundraising strategy, gather data on program effectiveness and more. How Consultants Shape Nonprofits explores how consultants, while working diligently to customize solutions for their clients, reinforce status-quo practices and ideas while prioritizing the opinions of people in power (nonprofit funders, leaders, etc.) over those of lower-level staff and communities. Consultants thus leave unaddressed some of the most pernicious problems in the nonprofit sector. The book's important conclusions about the complex role of consultants in the nonprofit world are based on more than a year of ethnographic research and nearly 200 interviews with practitioners. Dr. Reisman concludes with guidance on how consultants, nonprofit leaders, and donors can better collaborate, and overcome traditional "blind spots" in the nonprofit-consultant relationship.

Discover your own path to entrepreneurship and make your mark in the world

In a world where entrepreneurship often seems to be driven by tech prodigies and venture-backed unicorns, many aspiring entrepreneurs find themselves wondering: “What if I don’t fit the stereotype of a Silicon Valley wunderkind? Is there a place for me in this landscape?”

In Unstoppable Entrepreneurs, Lori Rosenkopf, Vice Dean of Entrepreneurship at The Wharton School, shatters these limiting perceptions, revealing an array of entrepreneurial paths that are open to anyone with the drive to create value through innovation. Drawing from her thirty-year career and interactions with more than 20,000 students, Rosenkopf offers a compelling roadmap for entrepreneurial success.

From Amy Errett’s disruption of the hair care industry with Madison Reed to Jarrid Tingle’s mission to diversify venture funding through Harlem Capital, the book showcases a rich tapestry of founders who have carved their own unique paths. These inspiring stories reveal that entrepreneurship is not a one-size-fits-all endeavor, but a realm of possibilities limited only by one’s imagination and determination.

In Unstoppable Entrepreneurs, discover:
+ 7 distinct entrepreneurial paths, from disruptors to intrapreneurs;
+ The 6 Rs of entrepreneurial success;
+ Insights for navigating the inevitable setbacks and challenges;
+ Strategies for overcoming biases and obstacles in securing funding and support; and
+ Tools for developing an entrepreneurial mindset, regardless of background or industry.

Whether you’re a budding entrepreneur with a groundbreaking idea, a seasoned business owner looking to scale, or an employee seeking to drive innovation within your organization, this essential read will challenge your assumptions, unleash your entrepreneurial potential, and inspire you to make your mark in the world.

Wall Street Journal Bestseller
USA Today Bestseller
Amazon Bestseller

When we talk about debt and its impact on our economy, we almost always mean “government debt.” However, this is only a small part of the picture: individuals, private firms, and households owe trillions, and these private debts are vital to understanding the economy.

In this iconoclastic book, Richard Vague examines the assets, liabilities, and incomes of the entire country, private and public sector, to reveal its net worth. His holistic analysis shows that the real factor that drives both financial crises and spiraling inequality—but also, paradoxically, economic growth—is ever rising private debt. The paradox is that while debt is essential and our economy relies on it, it also brings instability unless it is periodically deleveraged—and that is very hard to do. It can, however, be carefully managed, and Vague ends the book by showing how to do so in policy areas ranging from trade and housing to financial policy and student debt.

Underpinned by pioneering data analysis and the author’s lifetime of experience in the financial world, this book is essential for anyone who wants to understand the deep, underlying dynamics of the American economy.

"Brilliantly captures the essence of adult development, offering leaders a roadmap to growth amidst complexity. A must-read for anyone committed to evolving their consciousness and leadership practice."

—Robert Kegan, Harvard University Graduate School of Education, co-author of Immunity to Change and An Everyone Culture

An advanced guide to leadership development and intentional evolution—your own or others

The leaders we need to solve our complex, unprecedented problems can only be developed in the workplace, and they require personal transformation, not just some new leadership skills. The second edition of Jennifer Garvey Berger's influential Changing on the Job explains the advanced perspective, maturity, and personal evolution leaders need to make a powerful difference in their organizations and in the world. The book offers practical tools and deep insights based on adult development theory to help leaders turn their greatest challenges into growth and personal transformation. Berger explains the four predictable stages of leadership maturity and wisdom, and how to accelerate growth toward the third and fourth stages. Whether you're a seasoned leader or an emerging coach, Changing on the Job is a roadmap to cultivating courageous, wise, and steady leadership in an uncertain world.

Available for the First Time: The Complete Social Entrepreneur's Playbook

Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads)

Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process.

Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase:

Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population.
Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments.
Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up.

Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources.

Includes access to downloadable planning documents, including user-friendly spreadsheets

Category Winner, 2025 PROSE Awards: Business, Finance, and Management Category

A guide for business leaders working to create socially conscious, sustainable companies—while pursuing profits

Amid growing international concerns about income inequality, labor abuses, racial injustice, and disinformation online, Conscience Incorporated examines the gaps in current corporate social responsibility measures and what more needs be done to address these challenges. The rise of new technologies such as smartphones and social media have made it easier than ever to document and spread awareness of corporate actions. Despite these developments, large corporations often fail to meaningfully address the human rights abuses linked to their business models and practices. In Conscience Incorporated, Michael Posner addresses what lies at the root of these challenges, drawing on his extensive personal experience as a human rights lawyer, State Department official under President Obama, chair of the Fair Labor Association and Director of the Center for Business and Human Rights at NYU Stern School of Business.

Drawing from research into the history of business ethics and anchoring his argument with examples of companies publicly accused of human rights abuses—Nike, Coca-Cola, Walmart, Meta, and more—Posner provides a blueprint for global business leaders to navigate human rights challenges and adopt sustainable corporate practices. Conscience Incorporated highlights the need for increased protections for outsourced workers in faraway nations, greater attention to harmful online content, and prioritization of human rights by investors. He argues that growing public awareness has not been enough to enforce ethical practices for global businesses. As a result, governments, especially in Europe, are becoming more involved in regulating global business practices in various industries.

Posner proposes a series of concrete reforms and argues compellingly for why businesses need to devote greater time and resources to protecting basic human rights. Conscience Incorporated is a powerful challenge to the status quo and advocates for a fundamental shift in the principles that govern global businesses.

Five years after the pandemic forced a global experiment in remote work, organizations are facing a critical inflection point. For the first time, we have evidence, drawn from experience and research, on what works and what doesn’t.

In their important new book, In Praise of the Office: The Limits to Hybrid and Remote Work, Wharton professor Peter Cappelli and workplace strategist Ranya Nehmeh deliver a balanced, research-based approach to navigating the complex landscape of remote and hybrid work. They provide a fresh perspective on why hybrid models often fail and what organizations must do differently to succeed in this new era—with takeaways that may not be welcome to all.

In this timely book, discover:
+ Why remote work succeeded initially but has become increasingly problematic over time
+ What has been lost with the move away from in-office work
+ The hidden benefits of in-person work
+ How work dynamics post-pandemic have further influenced workplace culture and employee attitudes
+ How career advancement opportunities have changed
+ How new hires are faring
+ How the changes have impacted home life

In Praise of the Office also reveals when in-office works best, when fully remote work works best, and what is required to make hybrid work. Plus, it identifies what aspects of hybrid can do the most damage to employers and employees.

Fast-reading and practical, In Praise of the Office offers all of us—employers and employees alike— the tools and insights to make informed decisions about the future of work, whether navigating a return-to-office initiative, refining hybrid models, or fully embracing remote work. Cappelli and Nehmeh provide leaders with the clarity and direction to build stronger, more resilient workplaces.

Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to challenge future business leaders to think differently about their career, its purpose, and its value as a calling or vocation, one that is in service to society. Its message is for current and prospective business students, business leaders thinking anew about the role of business in society, and the business educators that train all these people.

We face great challenges as a society today, from environmental problems like climate change and habitat destruction, to social problems like income inequality, unemployment, lack of a living wage, and poor access to affordable health care and education. Solutions to these challenges must come from the market (as comprised of corporations, the government, and nongovernmental organizations, as well as the many stakeholders in market transaction, such as the consumers, suppliers, buyers, insurance companies, and banks), the most powerful institution on earth, and from business, which is the most powerful entity within it. Though government is an important and vital arbiter of the market, business is the force that transcends national boundaries, possessing resources that exceed those of many nations. Business is responsible for producing the buildings that we live and work in, the food we eat, the clothes we wear, the forms of mobility we employ, and the energy that propels us. This does not mean that only business can generate solutions or that there is no role for government, but with its unmatched powers of ideation, production, and distribution, business is positioned to bring the change we need at the scale we need it. Without business, the solutions will remain elusive. Indeed, if there are no solutions coming from the market, there will be no solutions. And without visionary and service-oriented leaders, business will never even try to find them.

From the author of Capitalism at the Crossroads, a call to consciousness—and action—for individuals, organizations, communities, and nations.

Our current Milton Friedman–style "shareholder primacy capitalism," as taught in business schools and embraced around the world, has become dangerous for society, the climate, and the planet. Moreover, Stuart L. Hart argues, it's economically unnecessary. But there are surprising reasons for hope—from the history of capitalism itself. Beyond Shareholder Primacy argues that capitalism has reformed itself twice before and is poised for a third major reformation. Retelling the origin story of capitalism from the fifteenth century to the present, Hart argues that a radically sustainable, just capitalism is possible, and even likely, in our lifetime.

Hart goes on to describe what it will take to move beyond capitalism's present worship of "shareholder primacy," including corporate transformations to re-embed purpose and reforms to major economic institutions. A key requirement is eliminating the "externalities" (or collateral damage) of our current shareholder capitalism. Sustainable capitalism will explicitly incorporate the needs of society and the planet, include a financial system that allows leaders to prioritize the planet, reorganize business schools around sustainable management thinking, and enable corporations not just to stop ignoring the damage they cause, but actually begin to create positive impact.

Envision this scenario: An industrial manufacturer is breaking itself in three, and its board chair asks you, the chief financial officer, to step up to the helm of one of the spin-offs. You will take charge of everything, from plant operations and product marketing to human resources and governance practices. Are you ready to lead?

In The Leader's Checklist, 10th Anniversary Edition: 16 Mission-Critical Principles, world-renowned leadership expert and Wharton professor Michael Useem shows you how to lead through any challenge—and shares how ITT's Denise Ramos did just that when she encountered this situation.

In this illuminating guide, Useem offers a Leader's Checklist that will help you develop your ability to make good and timely decisions in unpredictable and stressful environments—for those moments when leadership really matters.

To illustrate the principles, Useem examines where leaders go right—and wrong. He looks at:How Ramos, the former CEO of ITT, turned around the once-struggling enterprise; How AIG's tone-deaf response to the tumultuous events of the global financial crisis left the company vulnerable to one of the greatest corporate collapses in business history; andHow Virginia Rometty, the former executive chair of IBM, acquired and integrated a cloud-computing company to help turn around IBM's fortunes. Based on Useem's own research experience and an array of leadership investigators, thinkers, and practitioners, The Leader's Checklist offers actionable insights you can put into practice as a leader today.

Finalist in the Leadership - Think Differently category of the Goody Business Book Awards 2024

The pandemic, climate change, rising populism, geo-political unrest – just a few of the issues causing turbulence in today’s world. We are living and working in times that are complex and fast changing.

The Dao of Complexity is a book about challenging and deepening worldviews. It explores the remarkable resonance between complexity and Daoism, engaging with the processual, contextual and emergent nature both of ourselves and of the world of which we are a part. It connects to ideas from such diverse fields as quantum physics, brain science, political theory and economics.

Jean asks what ‘making sense’ of the world means in these turbulent times and how that can galvanise action for those of us trying to make a difference, trying to ‘make waves’ in a world of increasing connectivity, polarisation and fragility.

Taking its lead from Daoist texts, the design encourages readers to open at any page and use the short, stand-alone, yet networked pieces as reflective starting points.

This book will be of interest to scholars and those striving for social change, as well as managers and policy makers looking for inspiration. The general reader interested in science, philosophy and ancient wisdom will find relatable material to explore how to engage effectively in this complex world.

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people. 

Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the world—bestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others.

Whether you’re a seasoned professional or an entrepreneur trying to pitch the next great idea—or maybe you just want to get better at getting what you want—The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal is for you. This book is a peek under the hood of Lance’s proven, predictable, scalable process. It’s designed for sales leaders and their teams, yet is still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need. 

Connecting and persuading are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.

Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been B2B or B2C. It always has and always will be done Human-to-Human. 

• Explains the transition from reactive repair to reliable asset capacity.
• Clarifies roles and responsibilities of involved functions while explaining control tools to be deployed by each position.
• Provides the overriding business justification required to gain senior management commitment.

A holistic, research-backed framework to future-proof your leadership and unlock the full potential of your team

In the wake of the pandemic and on the cusp of the generative AI revolution, the world of work has undergone a seismic shift. Chronic stress, burnout, and employee disengagement have reached crisis levels, and leaders are struggling to keep their teams motivated and inspired amid relentless change and uncertainty. Conventional management approaches are no longer sufficient, demanding a new leadership framework to address the root causes of these challenges.

To meet this moment, Lead Well: 5 Mindsets to Engage, Retain, and Inspire Your Team provides a timely and practical blueprint for a new era of leadership. Drawing on extensive research and workshops with thousands of leaders, Paula Davis, CEO and founder of the Stress & Resilience Institute and author of Beating Burnout at Work, offers a transformative approach to building high-performing teams that can adapt and grow, even in the face of relentless change.

Lead Well offers actionable tools and insights to help you and your team today:
+ Discover the 5 Lead Well mindsets that can transform your team’s well-being at work;
+ Explore research-backed strategies to foster a greater sense of purpose, meaning, and values alignment at work;
+ Gain techniques to improve workload management, work-life integration, and sustainable productivity;
+ Develop skills to build team cohesion and a culture of trust and support;
+ Cultivate practices that boost systemic resilience and help teams adapt to disruption; and
+ Implement Tiny Noticeable Things (TNTs) that can be quickly adopted by teams.

Davis’s first book, Beating Burnout at Work, addressed individuals and teams experiencing significant stress. This new book offers a method for addressing the factors that can lead to counterproductive stress and disengagement.

Whether you’re a seasoned leader or an emerging manager, Lead Well provides a holistic, research-backed framework to future-proof your leadership and unlock the full potential of your team. Navigating today’s turbulent work landscape has never been more critical—or more achievable.

Winner in the Leadership - Mentoring/Coaching category of the Goody Business Book Awards 2024

We live and work in a world of change. Helping individuals and teams prepare for, respond to, and learn from change are critical for thriving. Managers and leaders at all levels play a vital role in developing talent, increasing performance, and supporting transitions and transformations. This book is about effectively coaching others in your role as a manager-coach. A manager-coach is a person who uses coaching-related knowledge, approaches, and skills to coach team members in the organization who report to them or who have sought their coaching.

In 16 chapters, leaders at all levels, human resource professionals, and graduate students will find research-based, practical approaches to developing talent, improving performance, and supporting transformation. Topics include the change coaching process, theoretical foundations of coaching, use of self in managerial coaching, six coaching skills, how to coach across differences, specialty coaching (peer, team, and executive), ethical considerations for coaching, and continuous development for manager-coaches.

Provides models, frameworks and tools that can be used to coach team members.

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.

Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer Centricity. Fader advocates that in the world of customer centricity, there are good customers … and then there is pretty much everybody else.

In a new preface and afterword to Customer Centricity, Fader reflects on how the landscape has changed over nearly a decade since he first proposed that businesses radically rethink how they relate to customers. Using examples from Starbucks, Nordstrom, and more, Fader provides insights to help you understand: Why customer centricity is the new model for success in today's data-driven environment. How the ideas of brand equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don't; Why the traditional models for determining the value of individual customers are flawed; How executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies; How the well-intended idea of customer relationship management (CRM) lost its way—and how your company can properly put CRM to use; How customer centricity will help you realign your performance metrics, product development, customer relationship management and organization to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.ALSO AVAILABLE: Once Fader convinces you of the value of customer centricity in this book, The Customer Centricity Playbook, with Sarah Toms, will show you where to get started to bring it to the forefront of your organization.

THE WHARTON EXECUTIVE ESSENTIALS SERIES
The Wharton Executive Essentials series from Wharton School Press brings the ideas of the Wharton School's thought leaders to you wherever you are. Inspired by Wharton's Executive Education program, each book is authored by globally renowned faculty and filled with real-life business examples and actionable advice. Wharton Executive Essentials guides offer a quick-reading, penetrating, and comprehensive summary of the knowledge leaders need to excel in today's competitive business environment and capture tomorrow's opportunities.

Environment, Social, Governance (ESG) has become the noun, verb, and adjective of the modern business era. Faced with societal and regulatory pressure, big business in America, Asia, and Europe has been forced to define and articulate ESG goals to combat climate change and save the planet. The only problem is that ESG has been captured by the PR hype machine as a few prominent business leaders make bold promises to save the planet but are vague about how they propose to achieve this. Eager to showcase their green credentials, companies are making all kinds of promises to reduce their carbon footprint and to play their part in reducing global warming and improving social outcomes. How to separate fact from fiction and exaggerated commitments from realistic goals?

Vasuki Shastry spent several years at the coal face itself – running ESG for a major international bank in the City of London – and argues that corporate cultures are too focused on the profit motive and quarterly business targets. Change can only really come through a paradigm shift for business which aligns business with social purpose. Getting there will require a corporate revolution which will disrupt and dislodge the ancien régime and usher in a new age of sustainable business. The author offers a solution in the form of a Climate Manifesto for Business that will Make Our Planet Great Again!

**Business Book Awards 2025 Finalist**

**Goody Business Book Awards 2024: Leadership – DEI Winner**

**International Book Awards Finalist: Business**

Diversity, Equity and Inclusion is under fire, but attracting and retaining talent is more important than ever. This book introduces an entirely new approach to DEI, showing how and why measuring inclusion is the key for organizations to enjoy higher performance and greater employee satisfaction, without causing any backlash.

Measuring Inclusion offers step-by-step directions, sample data, and real-world case studies to help you make meaningful and sustainable improvements in employee recruitment, engagement, productivity, and retention.

You will learn to quantify, track, and estimate the financial ROI of your organization’s DEI efforts just as you do with every other business activity—and in the process make your organization more successful and increasingly welcoming for everyone.

“A more strategic, data-informed approach to DEI.” – Tiffani Wollbrinck, Global Talent Management and Development, Levi Strauss & Co

“Practical, measurable strategies that tie directly to business performance.” – Kirsty Devine, Head of US HR and Global Projects, The Financial Times

“The analytical framework practitioners have been looking for in the area of DEI.” – Silke Muenster, Former Chief Diversity Officer, Philip Morris International

“A crucial counterpoint to the current backlash against DEI, providing a data-driven justification for why these efforts are essential for business success.” – Jennifer Brown, Keynote Speaker and WSJ best-selling author, How to be an Inclusive Leader

A former professor with degrees in mathematics, aerospace engineering, and neuroscience, Paolo Gaudiano is an entrepreneur, a teacher, a prolific writer, and a sought-after speaker. His work transforms how people think about diversity, equity and inclusion (DEI) and what they do about it, with the ultimate goal of making our society more inclusive and equitable while driving greater economic benefits for everyone.

2019 AXIOM BUSINESS BOOK AWARD WINNER

Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.

How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?

They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface.

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:
Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide
Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

"A must-read."—Aimee Johnson, Chief Marketing Officer, Zillow

"The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."—Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0

"Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."—Susan Johnson, Chief Marketing Officer, SunTrust Banks

As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.

But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers’ buying behavior as well as the health of your overall customer base.

A customer-base audit is a systematic review of the buying behavior of a firm’s customers using data captured by its transaction systems. It will help you answer questions such as:

-- How healthy is your customer base? How realistic are your growth objectives?
-- How do your customers differ in terms of their behavior and value?
-- How has the quality of your customers changed over time?
-- What changes in customer behavior lie behind period-to-period changes in firm performance?
-- What is important to your high-value customers? Which products help you acquire and retain your best customers?

Fader, Hardie, and Ross present five “lenses” through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm’s primary source of cash flow, how can executives make informed decisions?

Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers’ buying behavior—and thus their company as a whole.

The next crisis might be here now, or it might be around the corner. In The Prepared Leader: Emerge from Any Crisis More Resilient Than Before, two history-making experts in crisis leadership—James, dean of The Wharton School of the University of Pennsylvania, and Wooten, president of Simmons University—forcefully argue that the time to prepare is always.

In no other time in recent history have leaders in every industry and on every continent grappled with so many changes that have independently and simultaneously undermined their ability to lead. The Prepared Leader encapsulates more than two decades of the authors’ research to convey how it has positioned them to navigate through the distinct challenges of today and tomorrow. Their insights have implications for every leader in every industry and every worker at every level.

In their fast-reading and actionable book, James and Wooten provide tools and frameworks for addressing and learning from crises, and they provide insight into what you need to know to become a Prepared Leader, including:

The five phases of crisis management and the skills you need for each phase. They examine how the National Basketball Association and its commissioner, Adam Silver, responded to the COVID-19 pandemic.
Making the right decisions under pressure and how to avoid common mistakes. They reveal how Burger King CEO Jose Cil began planning for the aftermath of a crisis right in the middle of one.
Building a crisis leadership team and how to lead one that you’ve inherited. They detail how Wonya Lucas, CEO and President of the Crown Media Family Networks, aligned and mobilized an executive team during a time of crisis.

James and Wooten argue that—in addition to people, profit, and the planet—prepared leadership should be the fourth “P” in a company’s bottom line. They bring decades of world-renowned research on crisis leadership, diversity and inclusion, management strategy, and positive leadership to the table to help leaders better prepare themselves to lead through crises—and for whatever lies around the corner.

Rich with insights and firsthand accounts, this is more than UC Berkeley's story. It's a case study about how universities can provide societal benefits while also driving socioeconomic mobility. Follow Berkeley's six-phase evolution from its early backlash against corporate collaborations to its current exuberance for entrepreneurs and startups. Through stories of founders and their ventures, discover how the university overcame institutional resistance, resolved cultural tensions, and harnessed its thriving innovation ecosystem.

Whether you're a university leader, a government official, or someone interested in the future of higher education, Startup Campus offers insights about managing change, nurturing entrepreneurship, and creating lasting value.

Read how one of the world’s great universities rewired itself for the twenty-first century and what other institutions can learn from its journey.

In this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt reveals how the latest advances in neuroscience—including new insights from artificial intelligence—are transforming our understanding of effective leadership.

Drawing on more than two decades of research at the intersection of neuroscience, psychology, and business, Platt reveals how leaders can develop critical abilities through understanding the brain’s inner workings. In The Leader’s Brain, Expanded and Updated, Platt offers the latest cutting-edge insights on what neuroscience can teach us about how to be a better leader.

In an all-new chapter on generative artificial intelligence (AI), Platt reveals how visionary leaders can harmonize human limitations with AI's boundless potential. He introduces three essential skills for AI-ready leadership and offers practical strategies for fostering workplace cultures where technology enhances rather than disrupts human connection. In the process, he illuminates the path to a more intuitive, ethical, and productive partnership between human intelligence and its artificial counterpart.

Neuroscience provides answers to many of the most vexing challenges leader’s face, including:
+ Why different managers make vastly different decisions when presented with identical information
+ How companies like Apple build strong emotional connections with customers while others fail
+ What neuroscience teaches us about building high-performing teams
+ How to avoid common decision-making traps that plague even visionary leaders
+ What secrets AI can reveal about the brain
+ Techniques for optimizing communication and inspiring innovation

The Leader’s Brain, Updated and Expanded, provides an essential blueprint for leadership development in a rapidly evolving business landscape where artificial intelligence and human potential must work in harmony. Whether you’re a seasoned executive or an emerging leader, it offers evidence-based insights to help you lead more effectively in our technology-driven world.

Sales have changed; gone are the days of manipulative and pushy salespeople who rely on charm to get sales. Selling From The Heart is built for the new economy where authentic relationships matter and out-dated techniques just don’t work any longer. 

Larry Levine understands the essential role of relationships when it comes to selling, how those genuine connections can fuel sales funnels and exceed sales goals. In Selling From the Heart, Larry coaches readers to build meaningful relationships in natural ways by discovering their authentic selves and offering that authentic perspective to clients. Sales professionals and entrepreneurs will find new levels of sales and personal fulfillment by Selling From the Heart.

The next crisis might be here now, or it might be around the corner. In The Prepared Leader: Emerge from Any Crisis More Resilient Than Before, two history-making experts in crisis leadership—James, dean of The Wharton School of the University of Pennsylvania, and Wooten, president of Simmons University—forcefully argue that the time to prepare is always.

In no other time in recent history have leaders in every industry and on every continent grappled with so many changes that have independently and simultaneously undermined their ability to lead. The Prepared Leader encapsulates more than two decades of the authors’ research to convey how it has positioned them to navigate through the distinct challenges of today and tomorrow. Their insights have implications for every leader in every industry and every worker at every level.

In their fast-reading and actionable book, James and Wooten provide tools and frameworks for addressing and learning from crises, and they provide insight into what you need to know to become a Prepared Leader, including:

The five phases of crisis management and the skills you need for each phase. They examine how the National Basketball Association and its commissioner, Adam Silver, responded to the COVID-19 pandemic.
Making the right decisions under pressure and how to avoid common mistakes. They reveal how Burger King CEO Jose Cil began planning for the aftermath of a crisis right in the middle of one.
Building a crisis leadership team and how to lead one that you’ve inherited. They detail how Wonya Lucas, CEO and President of the Crown Media Family Networks, aligned and mobilized an executive team during a time of crisis.

James and Wooten argue that—in addition to people, profit, and the planet—prepared leadership should be the fourth “P” in a company’s bottom line. They bring decades of world-renowned research on crisis leadership, diversity and inclusion, management strategy, and positive leadership to the table to help leaders better prepare themselves to lead through crises—and for whatever lies around the corner.

The language of business

In order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need.

In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting at the Wharton School of the University of Pennsylvania, demystifies financial statements and concepts and shows you how you can apply this information to make better business decisions for long-term profit. You will learn to use and interpret financial data; find out what we can learn from Pepsi, Krispy Kreme, General Motors, and other companies; learn how to evaluate investment strategies; and apply your financial know-how to develop a coherent business strategy.

What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience?

Pretty much any creative problem-solving task can be framed as seeking a new match between solution and need, from operational process improvements to creating strategies to foster organic growth. Innovation tournaments aim to find a match that is not just good, but exceptional.

Leveraging more than two decades of experience organizing innovation tournaments in Silicon Valley and on Wall Street, from Buenos Aires to Kuwait City, Shanghai to Moscow, and with many Fortune 500 companies, two renowned researchers, entrepreneurs, and the foremost experts on innovation tournaments offer a template that you can use to generate winning ideas that will drive great outcomes—whatever your challenges, whatever your business.

In The Innovation Tournament Handbook: A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge, Wharton professors Christian Terwiesch and Karl T. Ulrich offer an engaging, often humorous, and always actionable guide to help you learn:

--How to frame and articulate your specific innovation challenge
--How to decide on the right format, structure, and strategic direction for your own innovation tournament
--How to maximize the quality of the opportunities that will compete
--How to select the very best ideas
--How to develop those ideas into real-world opportunities
--How to use tournaments to foster a culture of innovation

Fast-reading and filled with real-world successes, The Innovation Tournament Handbook is a comprehensive roadmap to finding a new match between a solution and a need that is not merely good, but exceptional.

A leadership planner based on the bestselling A Failure of Nerve.

Nearly 25 years after the bestselling A Failure of Nerve first astonished the business world, Edwin H. Friedman’s groundbreaking wisdom is back – now in a fresh, agile framework designed with today’s leaders in mind. Combining essential excerpts from the beloved original with new and engaging prompts and exercises, A Failure of Nerve in 52 Weeks builds on the success of Friedman’s earlier work to provide readers with an insightful year-long resource for leadership planning and development.

Concentrating on the core tenets of A Failure of Nerve, this workbook will help readers recognize and reign in their own emotional reactivity, overcome a misplaced addiction to data, and develop a sense of self that will never be overrun by the loudest and least mature voices in the room. Each weekly spread is packed with quotes and exercises to stimulate self-reflection and features a week-long planner page designed with ample space to mark appointments, track goals, and map out one’s path to well-differentiated leadership. Whether you are a longtime fan or new to Friedman’s work, this versatile planner will provide the structure, guidance, and wisdom to help you grow into the courageous leader you aspire to be.

With over 20 years of experience working with Fortune 500 companies, nonprofits, and organizations worldwide, Laura Thompson reveals how deeply held values drive meaningful leadership, creating a culture of trust, integrity, and growth. She explains why developing qualities like empathy, humility, self-awareness, and honesty is essential for making ethical decisions, strengthening relationships, and leading with authenticity and teaches how leaders can cultivate them. Through compelling insights and real-world applications, Thompson demonstrates how leaders can reconnect with their true selves, creating alignment and purpose within their teams. More than just theory, A Culture of Values provides practical exercises and strategies, offering a clear, actionable roadmap for leaders committed to fostering a values-driven culture and inspiring meaningful change within themselves, their teams, and their organizations.

Discover your own path to entrepreneurship and make your mark in the world

In a world where entrepreneurship often seems to be driven by tech prodigies and venture-backed unicorns, many aspiring entrepreneurs find themselves wondering: “What if I don’t fit the stereotype of a Silicon Valley wunderkind? Is there a place for me in this landscape?”

In Unstoppable Entrepreneurs, Lori Rosenkopf, Vice Dean of Entrepreneurship at The Wharton School, shatters these limiting perceptions, revealing an array of entrepreneurial paths that are open to anyone with the drive to create value through innovation. Drawing from her thirty-year career and interactions with more than 20,000 students, Rosenkopf offers a compelling roadmap for entrepreneurial success.

From Amy Errett’s disruption of the hair care industry with Madison Reed to Jarrid Tingle’s mission to diversify venture funding through Harlem Capital, the book showcases a rich tapestry of founders who have carved their own unique paths. These inspiring stories reveal that entrepreneurship is not a one-size-fits-all endeavor, but a realm of possibilities limited only by one’s imagination and determination.

In Unstoppable Entrepreneurs, discover:
+ 7 distinct entrepreneurial paths, from disruptors to intrapreneurs;
+ The 6 Rs of entrepreneurial success;
+ Insights for navigating the inevitable setbacks and challenges;
+ Strategies for overcoming biases and obstacles in securing funding and support; and
+ Tools for developing an entrepreneurial mindset, regardless of background or industry.

Whether you’re a budding entrepreneur with a groundbreaking idea, a seasoned business owner looking to scale, or an employee seeking to drive innovation within your organization, this essential read will challenge your assumptions, unleash your entrepreneurial potential, and inspire you to make your mark in the world.

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don’t know where to start or have struggled to get things right.

In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits. Marketplace dignity appeals to humans’ sense of justice and goes to the essence of what makes customers human. It is also a powerful driver of their engagement, loyalty, and satisfaction.

In this book, you will discover how to:
+ Apply the principles of marketplace dignity to the whole of the customer journey, from the pre-consumption phase to the post-consumption phase;
+ Design and deliver products, services, and experiences that respect your customers’ dignity and value as human beings;
+ Improve your performance using the Marketplace Dignity Framework, which is underpinned by representation, agency, and equality; and
+ Create a competitive edge and a positive social impact with marketplace dignity.

Drawing on the authors’ rigorous research, as well as the successes and failures of companies around the world, from Fortune 100 companies to nonprofits to independent organizations, Marketplace Dignity will empower you to diagnose, understand, and enhance the way that you engage with your customer base across the entirety of their journey with your organization.

There are now over 10,000 benefit corporations and public benefit corporations in the United States, including at least fifteen public companies. This is the authoritative guide for leaders, advisors, and board members.

Entrepreneurs and leaders often have an inspiring vision for how their business can not only make money for shareholders, but also benefit society. In recent years a new legal structure has emerged, the "Benefit Corporation" or "Public Benefit Corporation," which helps organizations make this ethical vision a legally authorized and protected reality. Companies like Patagonia, Kickstarter, Warby Parker, Danone North America, Allbirds, and King Arthur Baking have become benefit corporations to help advance both their business and their broader mission. Rather than narrowly maximizing profits, they consider their businesses' impacts on employees, customers, suppliers, the environment and others. The goal of benefit corporations like these is to foster a new, more humane, and sustainable capitalism by pursuing both profits and mission. Benefit corporation status helps protect the company mission even when leadership changes—and in the face of pressure from investors, shareholders, bankers and lenders.

Becoming a Public Benefit Corporation explains this exciting new type of corporation, when it makes sense, and how becoming a benefit corporation can help leaders and organizations balance the tradeoffs between profits and mission. Law professor and corporate governance expert Michael B. Dorff also covers the weaknesses of benefit corporations, arguing that the enforcement mechanisms around benefit corporations are currently too weak to prevent "purpose washing." With examples from top companies, the book shows mission-driven leaders, board members, and advisors how to use the benefit corporation structure to make the world a better place.

An invitation and guide for leaders “to cast a courageous and imaginative vision, to lead resiliently, and to be present and steady in times of deep anxiety.”

Ed Friedman’s genius was to see the individual in the family in the larger group, bringing the wisdom of his experience as a therapist and rabbi to the field of organizational leadership.

A timeless bestseller, A Failure of Nerve still astonishes in this new edition with its relevance and continues to transform the lives of leaders everywhere—business, church, family, schools—as it has for more than 20 years:

• Offers prescient guide to leadership in the age of “quick fix.”
• Provides ways to recognize and address organizational dysfunction.
• Emphasizes “strength over pathology” in these anxious times.

“The age that is upon us requires differentiated leadership that is willing to rise above the anxiety of the masses. We need leaders who will have the ‘capacity to understand and deal effectively’ with the hive mind that is us. This is, in Friedman's words, ‘the key to the kingdom.’ I am grateful for this accessible new edition.”
―C. Andrew Doyle, Bishop, Episcopal Diocese of Texas

Discover how Japan’s new leadership model has transformed its top companies and created a new paradigm for business success

In Resolute Japan, Waseda University’s Jusuke J. J. Ikegami and the Wharton School’s Harbir Singh and Michael Useem reveal a new leadership model that has led Japan’s corporations to make a stunning comeback. In the process, they share what they have learned from interviews with more than 100 CEOs and top executives of Japan’s largest and most influential companies, including Hitachi, Honda, Mitsubishi, Nissan, NTT, and Panasonic.

In this book, you will discover:
+ How Japan’s new leadership model has led to superior performance in the stock market and beyond;
+ The core principles and practices that characterize Japan’s new leadership model and how they differ from the old models;
+ How Japan’s new leadership model enables companies to balance multiple and often conflicting objectives, such as shareholder value and social responsibility, short-term results and long-term growth, and agility and stability;
+ How Japan’s new leadership model fosters innovation, resilience, and competitiveness in a rapidly changing global environment;
+ Why, even in an environment of macroeconomic stagnation due to economic policies at the national level, individual companies can achieve sustainable development through this new leadership model; and
+ How Japan’s new leadership model can inspire and inform business leaders in the West and elsewhere who are facing similar challenges and opportunities.

Resolute Japan offers a rare and insightful perspective on the new corporate fabric of Japan, one that is sure to both challenge and enlighten leaders around the world.

• Deciding Whether You Really Want to Be a Freelance Editor
• Setting Up Your Business
• Finding Clients
• Marketing like a Pro
• Building Your Website
• Contracts and Invoices 
• Becoming Financially Savvy 

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it.

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.

Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.

In Decision-Driven Analytics, you will learn how to:

+ Avoid common pitfalls in data-driven decision-making;
+ Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other;
+ Enhance the impact of data analytics on business outcomes;
+ Think without data to make better decisions;
+ Prepare for artificial intelligence’s impact on data analytics; and
+ Evaluate the costs and benefits of decision-driven analytics.


A must-read for anyone who wants to harness the power of data for competitive advantage, Decision-Driven Analytics will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today’s complex and data-rich world.

Choice Outstanding Academic Title 2023

An urgent study on how punitive immigration policies undermine the health of Latinx immigrants

Of the approximately 20 million noncitizens currently living in the United States, nearly half are “undocumented,” which means they are excluded from many public benefits, including health care coverage. Additionally, many authorized immigrants are barred from certain public benefits, including health benefits, for their first five years in the United States. These exclusions often lead many immigrants, particularly those who are Latinx, to avoid seeking health care out of fear of deportation, detention, and other immigration enforcement consequences. Medical Legal Violence tells the stories of some of these immigrants and how anti-immigrant politics in the United States increasingly undermine health care for Latinx noncitizens in ways that deepen health inequalities while upholding economic exploitation and white supremacy.

Meredith Van Natta provides a first-hand account of how such immigrants made life and death decisions with their doctors and other clinic workers before and after the 2016 election. Drawing from rich ethnographic observations and in-depth interviews in three states during the Trump presidency, Van Natta demonstrates how anti-immigrant laws are changing the way Latinx immigrants and their doctors weigh illness and injury against patients’ personal and family security. The book also evaluates the role of safety-net health care workers who have helped noncitizen patients navigate this unstable political landscape despite perceiving a rise in anti-immigrant surveillance in the health care spaces where they work. As anti-immigrant rhetoric intensifies, Medical Legal Violence sheds light on the real consequences of anti-immigrant laws on the health of Latinx noncitizens, and how these laws create a predictable humanitarian disaster in immigrant communities throughout the country and beyond its borders. Van Natta asks how things might be different if we begin to learn from this history rather than continuously repeat it.

Debunking much of the received wisdom regarding the sources of leadership team dysfunctionality, Leadership Team Alignment presents a targeted strategy for building and managing a top executive team to gain competitive advantage. Frédéric Godart and Jacques Neatby bring a wealth of practical experience and in-depth knowledge, with over eight hundred hours of direct observation with more than fifty leadership teams across the globe and thousands of hours working with executives. With this book, they offer solutions to manage conflict and create environments that effectively address misalignments in organizations.

Godart and Neatby take readers through the dual role of leadership team members, the challenges of power games, and the risks of siloed leaders. They give clear advice on how to improve aspects of any leadership team, based on its size and structure and the nature of the organization. While organizational challenges may be inevitable, this book provides leadership teams the tools to correctly diagnose leadership team misalignment, with evidence-based remedies and strategically oriented interventions to maximize organizational performance.

The world is facing dramatic geopolitical, environmental, and technological shifts. Venture Meets Mission argues that if Business, Government, and Society come together, rebuild trust, and collaborate, we have a generational opportunity to address societal challenges—climate change, cybersecurity, disease outbreaks, food insecurity, and education. The book explains, with hope and passion, how our existing entrepreneurial ecosystem, with the ideals of democracy, can be the foundation for a new mission-driven capitalism.

The good news is the components of this problem-solving ecosystem already exist. The authors explain what is required to join people, purpose, and profit together for world-changing impact—starting with rebuilding trust among Business, Government, and Society. The authors draw on their leadership experience with Silicon Valley innovation, venture capital, and work at the highest levels of the federal government. The book tells engaging stories of successful entrepreneurs, with diverse perspectives and intersectional experiences, who combine mission and venture to solve critical societal problems. This book seeks to inspire a generation of students, young professionals, and entrepreneurial executives to pursue mission-driven ventures that can make the world a better place. Venture Meets Mission also explains why and how forward-thinking government officials and policymakers can harness private sector entrepreneurship and innovation to solve society's problems.

What if every day at work felt like your team’s most productive ‘away day’?

The most successful and innovative teams and organisations are highly collaborative, creative and productive - you will find the principles of great workshops infused throughout their culture.

This is a book about how running great workshops, and taking inspiration from them, can lead to a great team environment. Workshop Culture will show you how to create a happy and engaged team through small actions which lead to big results. It features a practical and accessible toolkit to help improve your team’s performance and productivity.

Workshop Culture gives you:

• Inspiring case studies from forward-thinking and innovative teams that have found success from a workshop culture
• A structured methodology that you can follow to bring more happiness, productivity and engagement to your team
• Practical exercises to help you build new skills and knowledge, and increase impact at work

Alison Coward is a team culture coach, consultant and founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to build high-performing, collaborative team cultures.

The branding bible for today's globalized world

Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line.

In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.

Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

"Few people have more experience guiding organizational change than Greg Shea and Cassie Solomon." —Adam Grant, New York Times-bestselling author, Originals and Give and Take

Featured on CNBC and in Harvard Business Review and Fast Company, Leading Successful Change is now updated for 2020 and beyond to help leaders successfully navigate the ever-increasing pace of change.

When Jack Dorsey returned to Twitter as CEO in 2015, the company was in trouble. But unlike so many other social media platforms that have crumbled under tough conditions, Twitter is still alive—and thriving.

How did Twitter turn itself around in one of the most turbulent and competitive industries? The change management approach of authors Gregory P. Shea and Cassie A. Solomon guided a significant area of the organization's turnaround effort.

In this revised and updated edition of Leading Successful Change, Shea and Solomon share success stories from a host of companies including Twitter, Viacom, and the Conference of State Bank Supervisors, offering a tested method for leading successful change, which they have developed over a combined 50 years of helping organizations do just that.

In Leading Successful Change, Shea and Solomon share:
Why most change efforts failThe two key tenets for making successful changeHow to create a scene that will provide a vision of the futureThe 8 Levers of Change, a tried-and-true method for designing the work environment to support the changesHow winning companies—from IKEA to Whirlpool—are successfully implementing change
Change is not optional and it is difficult—but it is also not impossible—with Leading Successful Change.

"A must-use guide for anyone who is faced with leading others to a future that is better than today."
—Annie McKee, author, How to Be Happy at Work.

"Greg Shea and Cassie Solomon have written a novel and valuable resource for leaders of change."
—Michael Useem, Professor of Management, The Wharton School, and author, The Leader's Checklist

"Wonderfully concise."
—Richard J. Green, Board Chairman and CEO, Firstrust Bank

"The handbook for positive disruption for any leader in any industry in the 2020s."
—Stephen K. Klasko, President and CEO, Thomas Jefferson University; Distinguished Fellow for the Future of Health, World Economic Forum

In today’s competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn’t have to be complicated or expensive.

In Becoming The Experience Maker, Dan Gingiss introduces the proven WISER framework—Witty, Immersive, Shareable, Extraordinary, and Responsive—showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.

Inside this expanded second edition, you’ll discover:

• A step-by-step framework for creating memorable customer experiences
• Practical strategies for both B2B and B2C businesses
• Insights on today’s biggest challenges—including AI, crisis management, and digital experience design
• How to foster a customer-centric culture where every employee plays a role

From Fortune 500 companies to small businesses and nonprofits, Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates, business growth becomes sustainable.

“For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work.” —Jay Baer, Author of 7 books, including The Time to Win

Unlock one’s full potential and become the legend in one’s industry with Gene Frederick’s inspiring new book, Be the Legend.

Award-winning realtor and industry expert Gene Frederick shares his personal journey and proven strategies to help professionals rise above the competition and achieve extraordinary success. Through a blend of personal anecdotes and actionable insights, Be the Legend offers a step-by-step road map for mastering sales and leadership.

Whether someone is a real estate agent, a business professional, or an entrepreneur, this inspirational guidebook will provide them with the direction and inspiration needed to stand out, make a lasting impact, and build a meaningful legacy.

Each chapter is designed to inspire action, equipping people with the confidence and strategies necessary for career transformation and professional excellence. With practical guidance and real-world examples, Be the Legend serves as a powerful resource for those striving to reach the highest levels of success in their field.

Rich with insights and firsthand accounts, this is more than UC Berkeley's story. It's a case study about how universities can provide societal benefits while also driving socioeconomic mobility. Follow Berkeley's six-phase evolution from its early backlash against corporate collaborations to its current exuberance for entrepreneurs and startups. Through stories of founders and their ventures, discover how the university overcame institutional resistance, resolved cultural tensions, and harnessed its thriving innovation ecosystem.

Whether you're a university leader, a government official, or someone interested in the future of higher education, Startup Campus offers insights about managing change, nurturing entrepreneurship, and creating lasting value.

Read how one of the world’s great universities rewired itself for the twenty-first century and what other institutions can learn from its journey.

Ten years ago a groundbreaking cross-generational study revealed that greater freedom and new constraints were leading fewer young people to choose parenthood. In the intervening years, the decision to have a family has not gotten easier.

Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012. The cross-generational study produced a stark discovery—the rate of graduates who planned to have children had dropped by nearly half over those 20 years. While some might wonder what this privileged group can tell us about broader trends in the United States, Friedman argues that they were “the canaries in the coal mine. . . . if they could not see a way to make their careers and families work, how could those with fewer opportunities and resources square this circle?”

In a new preface to this 10th anniversary edition of Baby Bust, Friedman observes that the birth rate in the United States has continued to decline in the years since. He offers new insights into why fewer people are choosing to have children, how the pandemic affected these trends, and what can be done about it.

In this book, Friedman addresses:

+ How views about work and family have changed;
+ Why men and women have different reasons for opting out of parenthood;
+ How family has been redefined;
+ What choices we face in our social and educational policy; and
+ How organizations and individuals—especially men—can spur cultural change.

In the debates on work and family, people of all generations are calling for a reasoned, thoughtful, research-driven contribution to the discussion. In Baby Bust, Friedman offers just that: an astute assessment of how far we have come and where we go from here.

Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.

Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use journey that was formerly dark.

How will you succeed when your markets get platform-crowded? Three senior advisers to the world’s leading technology companies reveal how to win through platforms when every competitor has one.

Winning Through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It’s a treasure trove of 24 proven platform strategies—such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.

This game-changing playbook will teach you how to:

• Revitalize your business through strategic use of platforms
• Design platforms that are compelling to customers and hard for competitors to match
• Accelerate in-market growth through brand-and-demand excellence that spans your customer’s entire platform journey
• Innovate in high-impact benefit areas to differentiate your platform
• Elevate your customer’s personal platform experience
• Transform your enterprise and operations to drive superior performance

Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.

Learn the platform playbook. Find and apply your plays.

This book forms part of the American Marketing Association (AMA) leadership series.

A first-of-its-kind, science-backed toolkit takes a holistic approach to burnout prevention by helping individuals, teams, and leaders build resilience and thrive at work.

Burnout has become one of the most talked about workplace topics, and its impact is far-reaching. The 24/7 pace of work, constant demands, and scant resources can easily put busy professionals on a path to burnout, a cycle that has only accelerated during the COVID-19 pandemic. Burnout affects the health and well-being of the entire organization, yet most attempts to help focus on quick-fix strategies aimed at individuals. Something is missing.

In Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience, Paula Davis, founder of the Stress & Resilience Institute, provides a new framework to help organizations prevent employee burnout.

Davis's research-driven, fast-reading, and actionable book is the first of its kind to explore a new solution to the burnout problem at work: a comprehensive approach focused on building the resilience of teams of all sizes. Davis argues that teams, and their leaders, are uniquely positioned to create the type of cultures that are needed to prevent burnout.

In Beating Burnout at Work, Davis shares stories from her work coaching, teaching, and training leaders and teams of all sizes, and she explores:How she navigated her own burnout as a lawyer, and how that led her to study burnout and launch a business with the aim of helping organizations and their employees become more resilient; How teams and leaders can utilize simple, science-backed strategies to create cultures that promote resilience and well-being and reduce burnout; How the Mayo Clinic, one of the most renowned medical centers in the world, has developed a powerful model to reduce burnout in its organization; How organizations dealing with high-stress challenges, including the US Army, work to increase resilience in a systemic way; andHow the German company trivago is piloting a new approach to work amid COVID-19 in order to increase team connection and resilience.Solving the burnout puzzle requires a systemic approach. In Beating Burnout at Work, Davis offers an actionable method to help leaders create cultures of well-being and resilience in their organizations.

Cities are always changing: streets, infrastructure, public spaces, and buildings are constantly being built, improved, demolished, and replaced. But even when a new project is designed to improve a community, neighborhood residents often find themselves at odds with the real estate developer who proposes it. Savvy developers are willing to work with residents to allay their concerns and gain public support, but at the same time, a real estate development is a business venture financed by private investors who take significant risks. In How Real Estate Developers Think, Peter Hendee Brown explains the interests, motives, and actions of real estate developers, using case studies to show how the basic principles of development remain the same everywhere even as practices vary based on climate, local culture, and geography. An understanding of what developers do and why they do it will help community members, elected officials, and others participate more productively in the development process in their own communities.

Based on interviews with over a hundred people involved in the real estate development business in Chicago, Miami, Portland (Oregon), and the Twin Cities of Minneapolis and St. Paul, How Real Estate Developers Think considers developers from three different perspectives. Brown profiles the careers of individual developers to illustrate the character of the entrepreneur, considers the roles played by innovation, design, marketing, and sales in the production of real estate, and examines the risks and rewards that motivate developers as people. Ultimately, How Real Estate Developers Think portrays developers as creative visionaries who are able to imagine future possibilities for our cities and communities and shows that understanding them will lead to better outcomes for neighbors, communities, and cities.

The social sector is undergoing a major transformation. We are witnessing an explosion in efforts to deliver social change, a burgeoning impact investing industry, and an unprecedented intergenerational transfer of wealth. Yet we live in a world of rapidly rising inequality, where social sector services are unable to keep up with societal need, and governments are stretched beyond their means.

Alnoor Ebrahim addresses one of the fundamental dilemmas facing leaders as they navigate this uncertain terrain: performance measurement. How can they track performance towards worthy goals such as reducing poverty, improving public health, or advancing human rights? What results can they reasonably measure and legitimately take credit for? This book tackles three core challenges of performance faced by social enterprises and nonprofit organizations alike: what to measure, what kinds of performance systems to build, and how to align multiple demands for accountability. It lays out four different types of strategies for managers to consider—niche, integrated, emergent, and ecosystem—and details the types of performance measurement and accountability systems best suited to each. Finally, this book examines the roles of funders such as impact investors, philanthropic foundations, and international aid agencies, laying out how they can best enable meaningful performance measurement.

The case for innovation and a clear, targeted strategy for planning and implementation that will help small- and medium-sized mature enterprises (SMMEs) thrive through reinvention and renewal.

In contrast to large companies, SMMEs are on their own to win or lose in the marketplace. They may lack the relative economies of scale and scope, available to large companies, to understand and invest in innovation. Often they are in a position of sustained disadvantage with no perceived path of renewal.

As SMMEs approach maturity, it is common for them to choose to only maintain what they believe to be the safety of maturity attained rather than to opt for a strategy that also includes constant reinvention and renewal. But as Bruce A. Vojak and Walter B. Herbst argue, this path of seemingly least risk and least resistance can be the most detrimental to the company in the long run.

The real risk is to not innovate.

No-Excuses Innovation makes the case to owners, advisors, executives, and leaders—as well as those in the trenches—of the value of innovation: why it's worthy of investment and what it can do for the health and longevity of a company. This book also details how innovation, and thus reinvention and renewal, can be most effectively and efficiently implemented. With case studies and narrative examples drawn from their time in industry and the academy, the authors present a valuable strategy guide specific to SMMEs and to one of the biggest existential dilemmas they encounter.

Today's global financial system bears little resemblance to what it was at the end of the twentieth century. Shadow banking—financial activity taking place outside existing regulatory frameworks—has grown so important that it now serves as the backbone of the entire system. The shadow banking system, however, is highly unstable and the main reason why the financial system has remained in crisis mode since the 2008 financial crisis. To maintain stability, central banks like the Fed and the European Central Bank have come to use radical new monetary policy instruments which were inconceivable until very recently. Without intervention on the part of central banks, existing financial systems would completely collapse.

As Joscha Wullweber shows, there has been a radical change in the state-market nexus. With governments refraining from strong and comprehensive fiscal and financial regulatory policies, central banks have become the main stabilizing force and the nodal point of financial circulation. These overburdened institutions are called on to make near-daily interventions to avert crisis. Wullweber calls this historic phase central bank capitalism. His book offers a lucid account of our current state of permanent crisis with its new dilemmas and paradoxes that pose enormous challenges to financial and economic stability.

Dire reports of surging deforestation in the Brazilian Amazon appear often in international headlines, with commentators decrying the destruction of tree-covered habitats as an act of environmental vandalism. Although forest losses are alarming, broader trends are bending in the direction of forest recovery. In this book, Brent Sohngen and Douglas Southgate address the long-term recovery of forests in Latin America. The authors synthesize trends in demography, agricultural development, and technological change, and argue that slower population growth and increasing crop and tree yields—in conjunction with protecting local ownership of natural resources—have encouraged forest transition. This book explores how market forces, ownership arrangements, and the enforcement of property rights have influenced this shift from net deforestation to net afforestation.

Forest transitions have happened before, such as the recovery of tree-covered habitats in Europe and the United States. Signs of a similar transformation in land use are now present in Latin America. Ending deforestation requires a strengthening of forest dwellers' property rights while ensuring that biodiversity conservation is no longer treated as a value-less externality. The resulting forest landscape, actively managed for ecosystem services, will be more resilient, as is needed to overcome climate change.

The Trust Transformation unveils a revolutionary approach to fostering deeper connections and achieving success in one’s personal and professional life.

The Trust Transformation emerged as an evidence-based training program at AdventHealth during the COVID-19 pandemic, teaching the power and principles of interpersonal trust. Initially offered as a four-hour class for employees and delivered as a workshop for leadership teams in the organization, thousands of team members have since completed the course. 

Since its launch, the program has been tested in numerous business and organizational cultures. Now, creators Roy Reid and Dr. Omayra Mansfield offer these principles to all who want to understand how trust works and how to make it work for them. 

Their groundbreaking work explores the four attributes of transformational trust and the guiding principles to achieve it in one’s life. They also share insights and exercises to build, cultivate, repair, and restore trust in both personal and professional relationships.

This science-backed framework supports individuals and organizations seeking to improve their health, well-being, resilience, and performance through the transformational power of trust. 

Every CEO aims to deliver sustainable growth. But as the impacts of climate risk escalate, this challenge will intensify in the years ahead. To succeed, the board must enhance its sustainability fluency and own the climate agenda.

Navigating Sustainable Growth addresses anyone grappling with how leading companies can thrive in an emerging future that prioritizes decarbonization and dematerialization. With over 300 examples of practices by 180 leading global companies, this timely book explores two major themes:

• To deliver sustainable growth, companies cannot rely on strong financials alone. They must also demonstrate a track record of reducing negative impacts and creating value through sustainable offerings — and help suppliers and customers do the same.
• The board owns the critical 5-7-year planning horizon that is key to how successful companies create long-term value. As climate risks amplify, the short-term focus of most executive teams leads to missing new opportunities while facing new perils.

As a bonus, the book offers The Climate Story. This eight-step, data-rich synopsis explains how we arrived at this crossroads, and where it will take us.

This book will help investors, citizens, students, and educators discover proven strategies for sustainable growth; CEOs and corporate secretaries to reframe board agendas; and boards to measure performance and chart a course to transform climate risk into opportunity.

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).

The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.

In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.

Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products.
Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.

How streaming services and internet distribution have transformed global television culture

Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging—including Netflix, the world’s largest subscription video-on-demand service.

Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age.

Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution.

From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.

A research-backed guide to leading with confidence and resilience in an age of anxiety.

Leading is inevitably frustrating and emotionally demanding, yet leaders get little training in how to deal with painful emotions. Since the global pandemic, stresses on leaders have only grown. To lead effectively in an age of anxiety, leaders must build the capacity to act in spite of unpleasant emotions, and bring a learning mindset to challenges that can otherwise feel overwhelming. Leading Outside Your Comfort Zone draws on a wide body of research to show how well-being and resilience emerges from this struggle; leaders grow by adopting a learning mindset in the face of unpleasant emotions. The book explains how to:

- Confidently face new challenges

- Accelerate progress toward goals

- Improve productivity during discouraging, "unfruitful" periods

- Overcome frustration with difficult personalities and organizational politics

- Build confidence and a mindset of stress-less productivity

- Build resilience throughout the organization

Leadership expert D. Christopher Kayes integrates insights from diverse disciplines, including management and organization studies, psychology, sports and military psychology, neuroscience, and education, and presents original research involving over 1,000 leaders. The book focuses on five tools that help leaders develop positive emotional engagement, creative problem-solving, learning identity, flexibility, and social support.

Two years ago, Dr. Ella F. Washington, organizational psychologist, Founder and CEO of DEI strategy consulting firm Ellavate Solutions, and Professor of Practice at Georgetown University’s McDonough School of Business, shared her vision for a fairer, healthier, more productive “workplace utopia” with business leaders looking to make positive change in The Necessary Journey: Making Real Progress on Equity and Inclusion. The book was a hit with the C-Suite, but left workers asking, What about me? How do I make sense of and navigate my workplace? How do I show up authentically when I’m the only person who looks like me? Do I even belong here? Now, Dr. Washington is back with Unspoken: A Guide to Cracking the Hidden Corporate Code, a practical guide for workers across the spectrum who want to succeed in the business world without sacrificing their authenticity. Unspoken is the book for every professional who’s asked these questions, battled imposter syndrome, or wondered how to expand their power and influence (and struggled with whether it’s okay to do so). In the book, Dr. Washington explains the unspoken rules that determine success in corporate settings, coaching readers in the tactics that will equip them to shape a successful career anchored in meaningful experiences. She shares practical strategies readers can use to own their story and their strengths, leverage their skills, and identify opportunities to excel and advance, along with stories from fellow professionals who have faced similar challenges and successfully navigated these spaces. Packed with fascinating research, helpful exercises, and real, practical advice, this book will help readers build their capacity to move forward more confidently, empowering them and equipping them with the tools and tactics they need to thrive at every level of their organization and build the careers and lives they want.

Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.

When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber.

In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.

Among the issues he examines:
Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion?
Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.

A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.

Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers.

The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how.

Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work—and how that understanding can be applied in business settings.

Neuroscience is providing answers to many of leadership's most vexing challenges. In The Leader's Brain, Platt explains:
Why two managers, when presented with the same set of information, make very different decisions;Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the "Miracle on Ice," contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that.
The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal."

In this fast-reading and engaging guide, you'll gain actionable insights you can put into practice as a leader. You will also learn what's going on in your team's brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.

The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local communities. But after World War II, suburban growth and the ubiquity of automobiles shifted the seat of economic prosperity to malls and shopping centers. The subsequent rise of discount big-box stores and electronic shopping accelerated the pace at which local department stores were shuttered or absorbed by national chains. But as the outpouring of nostalgia for lost downtown stores and historic shopping districts would indicate, these vibrant social institutions were intimately connected to American political, cultural, and economic identities.

The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentieth century. With careful attention to small-town stores as well as glamorous landmarks such as Marshall Field's in Chicago and Wanamaker's in Philadelphia, historian Vicki Howard offers a comprehensive account of the uneven trajectory that brought about the loss of locally identified department store firms and the rise of national chains like Macy's and J. C. Penney. She draws on a wealth of primary source evidence to demonstrate how the decisions of consumers, government policy makers, and department store industry leaders culminated in today's Wal-Mart world. Richly illustrated with archival photographs of the nation's beloved downtown business centers, From Main Street to Mall shows that department stores were more than just places to shop.

From Benjamin Franklin, Robert Morris, and Cornelius Vanderbilt to Steve Jobs, Oprah Winfrey, and Bill Gates, with Madam C.J. Walker, Martha Stewart, Jay-Z, and many more in-between, An Illustrated Business History of the United States is a sweeping, lively, and highly approachable history of American business from the nation's founding to the twenty-first century.

Author Richard Vague divides this history into fourteen eras, with each era featuring lists of the wealthiest individuals, notable inventions, and companies founded, and the largest organizations, banks, and insurance companies. Much of the data to create these lists stems from original research, and the book contains a wealth of primary business information extended and supplemented on a companion website.

Major themes include the nation's business beginnings in land and real estate, the pivotal place of financial institutions from the nation's earliest days, America's emergence as an industrial powerhouse, its outsized innovations, the dominance of its railways, automobiles, and other transportation companies, and the ever-changing role of government. As the book moves to the contemporary era, it highlights the merchandising of comfort, entertainment, and controversy, and looks to the future as it touches on the potential of emerging industries such as genetic engineering, green energy, and virtual reality.

A must read for any student of American history, the book covers both catastrophe and triumph, innovation and failure, and provides a crucial context for a better understanding of the nation's political and social history. Lushly illustrated with 300 color images, it is equally rewarding for those who want to read it cover to cover and those who prefer to focus on select eras of special interest.

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?

The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.

Author and consultant Jennifer Garvey Berger has worked with all types of leaders—from top executives at Google to nonprofit directors who are trying to make a dent in social change. She hears a version of the same plea from every client in nearly every sector around the world: "I know that complexity and uncertainty are testing my instincts, but I don't know which to trust. Is there some way to know what to do when I can't know what's next?"

Her newest work is an answer to this plea. Using her background in adult development, complexity theories, and leadership consultancy, Garvey Berger discerns five pernicious and pervasive "mind traps" to frame the book. These are: the desire for simple stories, our sense that we are right, our desire to get along with others in our group, our fixation with control, and our constant quest to protect and defend our egos. In addition to understanding why these natural impulses steer us wrong in a fast-moving world, leaders will get powerful questions and approaches that help them escape these patterns.

Permanent Revolution concisely describes the development and workings of capitalism and its influence on the broader society. In the developed world—Europe, North America, and parts of East Asia—capitalism is ubiquitous, and as such, often taken for granted. Discussion usually focuses on specific aspects of the system that individuals appreciate or dislike, ignoring the larger picture. The notion of millennials denouncing capitalism on Facebook and Twitter—products of capitalist development—is a caricature that is eerily close to reality.

In this book, Wyatt Wells examines the development of economic innovation, the role of financial markets, the business cycle, the ways markets operate, and the position of labor in capitalist economies, as well as the effects of capitalism on law, politics, religion, and even the arts. This discussion is grounded in history, though it does make use of economic theory. As a result, the book sometimes approaches topics from an unconventional direction. For instance, it notes that financial markets not only pool and allocate the resources of savers—the role ascribed to them in conventional economics textbooks—but they also discipline enterprises, punishing those unable to meet prescribed financial standards.

Permanent Revolution ranges broadly, delving into how capitalism reshapes the broader society. The system creates wealth in new and, often, unexpected places, and it constantly moves people physically and socially. The result revolutionizes society. Traditional structures based on deference and long experience gradually collapse because they no longer correspond to social reality. Capitalist societies must devise ways to accommodate perpetual change in politics, religion, and society. Much of the diversity, liberty, and flexibility we associate with modern society are the product of capitalist development.

There is a complexity paradox that we all need to understand. We humans have a natural inclination towards connection, engagement, and creativity – all necessary skills to thrive in complexity. The problem is that the stress caused by uncertainty and ambiguity makes it difficult to tap into this inclination when we need it the most. This book offers a set of practices that help you not only understand complexity but actually hack into your own nervous system to bring your natural capacities back online. By paying close attention to your body, redefining your emotional experiences, and connecting more deeply to others, you can transform the anxiety, exhaustion, and overwhelm that complexity creates. Better still, as you unleash your natural complexity genius, you create the conditions for those around you to flourish in an uncertain world.

Humans are fundamentally social beings who crave belonging, mission, and meaning, especially at work. Drawing on the increasing prevalence of remote work in the post-pandemic era, this book asks how organizations can overcome workplace loneliness and create a sense of belonging.

Prioritizing the need to create authentic workplaces to promote inclusion and empower employees to feel comfortable being themselves, chapters present strategies for addressing workplace loneliness based on interviews with remote employees and an examination of successful organizational practices. How, contributors ask, have remote employees experienced workplace loneliness in their organization? What is the role of belonging in tackling this? How can leaders and HR practitioners foster this belonging among remote employees? How does social identity affect employees’ abilities to connect within their organization?

Rooted in real-world research and insights, Overcoming Workplace Loneliness envisions a world of work where all employees feel valued for their authentic selves and are able to experience the encouragement and comradery of office connection from the comfort of their homes. This pioneering book not only sheds light on workplace loneliness of remote employees, but also provides an in-depth literature review of workplace loneliness to inspire future research.

The targets of workplace bullies often suffer long after the bullying stops. Resentment, anger, emotional pain, and even physical ailments can prevent them from moving forward with their lives. How can people who have been bullied at work grow from victim to survivor?

Thriving After Workplace Bullying – Journey from Victim to Survivor, tells the stories of the survivors of workplace bullying focusing on their resilience, how they moved past the hurt, and crucially, how they changed from perceiving themselves as a victim to feeling empowered.

This book delves into what workplace bullying is, its costly impact on both the target and organization, and through in-depth studies and interviews, helps us understand how to avoid workplace bullying.

Thriving After Workplace Bullying is essential reading for organizational leaders, Human Resources professionals, and anyone invested in employee welfare.

"As we look ahead to the recovery from the COVID-19 crisis, Making Money Moral could not come at a better time."
—Jamie Dimon, Chairman and Chief Executive Officer, JPMorgan Chase

The math doesn't add up: Global financial markets can no longer ignore the world's most critical problems. The risks are too high and the costs too great.

In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors Judith Rodin and Saadia Madsbjerg explore a burgeoning movement of bold and ambitious innovators. These trailblazers are unlocking private-sector investments in new ways to solve global problems, from environmental challenges to social issues such as poverty and inequality. They are earning great returns and reimagining capitalism in the process.

Pioneers in the field of sustainable and impact investing, Rodin and Madsbjerg offer first-hand stories of how investors of every type and in every asset class are investing in world-changing solutions—with great success. Meet the visionaries who are leading this movement:The investment managers putting trillions of dollars to work, like TPG, Wellington Management, State Street Global Advisors, Nuveen, Amundi, APG and Natixis;The asset owners driving the transition, like GPIF and PensionDanmark;A new generation of entrepreneurs benefiting from the investments, like DreamBox Learning, an innovative educational technology platform, and Goodlife Pharmacies, which is disrupting the traditional notion of a pharmacy; The corporations that are repurposing their business models to meet demand for sustainable products and services, like Ørsted; andThe nonprofits that are reimagining how to raise money for their work while creating significant value for investors, like The Nature Conservancy.
In their book, Rodin and Madsbjerg offer a deep look at the most powerful tools available today—and how they can be unlocked. They reveal:Who the investors are and what they want;How innovative products and investment strategies can deliver long-term value for investors while improving lives and protecting ecosystems;How leaders can build strategies and prepare their organizations to enter and expand this dynamic market; andHow to measure impact, understand critical regulations, and avoid potential pitfalls.A roadmap to making the financial market a force for good, Making Money Moral is a must-read for those seeking private-sector capital to address a big problem, as well as those seeking both to mitigate risk and to invest in big solutions.

"Judith Rodin and Saadia Madsbjerg identify an important new way of looking at money: from the root of all evil to the fount of all solutions. Their timely, important book on impact investing is full of powerful insights and compelling examples they've seen firsthand. Their work will be sure to accelerate momentum toward a more sustainable world."
—Rosabeth Moss Kanter, Harvard Business School Professor and Author of Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

800-CEO-READ BESTSELLER

Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is "mandatory reading for the CEOs and boards of all public companies," according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group.

The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail?

Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.
Why did CEO Larry Merlo allow CVS to take a $2 billion hit—on purpose? How did former CEO Alan Mulally maneuver Ford's $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did former CEO Paul Polman turn back to Unilever's original mission of leading with a purpose to fuel profits? How did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.

"Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices."—Kirkus Reviews

"A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year … this book is for you."—Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.

Available for the First Time: The Complete Social Entrepreneur's Playbook

Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads)

Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process.

Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase:

Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population.
Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments.
Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up.

Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources.

Includes access to downloadable planning documents, including user-friendly spreadsheets

A 2018 DIGITAL BOOK AWARD FINALIST FOR BEST BUSINESS BOOK

Covered in Forbes, Fast Company, and Harvard Business Review, Crack the C-Suite Code is "a true insider's guide," according to Harvard Business School professor Boris Groysberg.

How can I reach the C-suite? That is the most common question Cassandra Frangos hears from the executives she coaches. Many aspire to reach the C-suite, but the typical paths to the top are hard to find and difficult to follow.

In Crack the C-Suite Code, Frangos reveals the hidden dynamics for reaching the C-suite. She offers expert guidance based on her experience as a consultant at Spencer Stuart and former head of global executive talent at Cisco, a company with 70,000 employees. Her deep research on the topic includes candid interviews with CEOs, hundreds of aspiring C-suite candidates, and the leading experts in the field.

Frangos identifies four core paths you can follow to reach the C-suite: The Tenured Executive, The Free Agent, The Leapfrog Leader, and The Founder. To actively improve your chances for success, she presents:
Insider knowledge from current CEOs and well-known executivesGuiding questions that clarify the risks and rewards associated with each pathAccelerators and derailers that either enhance or detract from your chances to succeedAdvice on how to leverage your experience, leadership brand, and mindset to help you land on the C-suite short listInsight on how the evolving role of the CEO affects your strategy to reach the top

A career playbook for anyone who aspires to the top spot, Crack the C-Suite Code features advice from successful C-level leaders, including Accompany's Amy Chang, Goldman Sachs' Edith Cooper, Nest's Yoky Matsuoka, Cisco's Chuck Robbins, and Corning's Wendell Weeks. These and other top leaders from a broad range of companies, including Microsoft, Google, and General Electric, tell the stories of their success and help aspiring executives crack the C-suite code.

"If you've ever wanted to really figure out how to ascend to the C-suite, this is your Rosetta Stone."—James M. Citrin, Leader, Spencer Stuart CEO Practice, and author, You're In Charge, Now What?

"Frangos has created a roadmap for executives on the fast track."
—Sylvia Ann Hewlett, author, Forget a Mentor, Find a Sponsor and Executive Presence

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.

In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.

In more than three decades of studying multinational firms, Guillén has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led Guillén to research what it takes to create a successful global strategy.

In The Platform Paradox, Guillén details: How the COVID-19 pandemic has accelerated digitization and forced companies like Airbnb to pivot and adapt; How platforms like Tinder and Uber have used local advantages to grow rapidly in different countries; How traditional companies have transformed themselves into digital platforms, like Lego undertaking a digital revolution to emerge from bankruptcy and become the "Apple of toys"; and The possibilities and limits to global expansion, as illustrated by companies like Zoom and Skype. In The Platform Paradox, Guillén offers an integrated framework for these platforms to identify and implement a digital platform strategy on a truly global scale.

2022 INDIES Winner

Gold, Career (Adult Nonfiction)

Becky Margiotta’s Impact with Integrity: Repair the World Without Breaking Yourself is a call to action, but also an invitation to reclaim your agency and mobilize your creativity in order to enact meaningful, efficient, and effective social change. With authenticity, grit, and grace, Margiotta lays out a proven step-by-step framework for doing the inner work that is necessary for advancing social change. Examining yourself is key to supercharging your power to make the world a better place. In this essential guide, she weaves joy and well-being into the work of sustainable and transformational leadership. 

Not just for nonprofit leaders, social workers, activists, educators, and health professionals, Impact with Integrity is for all of us inspired to do good and make effective change in the world.

Winner, 2020 Outstanding Book Award, given by the International Communication Association

Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers


How the transformation of social media platforms and user-experience have redefined the entertainment industry

In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry.

Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike.

Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Fully revised, this second edition offers a proven strategy for using ambidexterity to build discontinuous growth for mature organizations, and the flexibility to adapt in fast-changing environments.

Why do successful firms find it so difficult to adapt in the face of change – to innovate? In the past ten years, the importance of this question has increased as more industries and firms confront disruptive change. The pandemic has accelerated this crisis, collapsing the structures of industries from airlines and medicine to online retail and commercial real estate. Today, leaders in business have an obligation not only to investors but to their employees and communities. At the core of this challenge is helping their organizations to survive in the face of change.

The original edition summarized the lessons that the authors as researchers and consultants had learned over the previous two decades. Since then, they have continued to work with leaders of organizations around the world confronting disruptive change. With updates to every chapter, including new examples and analysis, this fully revised edition incorporates the lessons and insights that the authors have gained in the past five years. Two new chapters critically examine the role of organizational culture in promoting or hindering ambidexterity and its underlying fundamental disciplines. Using examples from firms such as Microsoft, General Motors, and Amazon, O'Reilly and Tushman illustrate how leaders can align their organization's cultures to fit the needed strategy, and how ideation, incubation, and scaling approaches, when used altogether, can successfully develop new growth businesses.

Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.

Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.

During the 1980s and 1990s, European economies went through a period of slowing economic growth and high unemployment, what some economists described as “secular decline.” On the other side of the Atlantic, the United States enjoyed a robust recovery during those years by reducing taxes, eliminating regulations on business, and tightening monetary policy. 

Now, after two decades of subpar growth, the question is whether or not the American economy has entered into its own era of secular decline.

This Broadside examines this troubling development, recognizing that there are no easy solutions to the problem. Lacking workable solutions, Americans will have to adjust to a future of slow economic growth, with all that implies for inter-generational progress, American strength abroad and political conflict at home. 

Innovation and Scaling for Impact forces us to reassess how social sector organizations create value. Drawing on a decade of research, Christian Seelos and Johanna Mair transcend widely held misconceptions, getting to the core of what a sound impact strategy entails in the nonprofit world. They reveal an overlooked nexus between investments that might not pan out (innovation) and expansion based on existing strengths (scaling). In the process, it becomes clear that managing this tension is a difficult balancing act that fundamentally defines an organization and its impact.

The authors examine innovation pathologies that can derail organizations by thwarting their efforts to juggle these imperatives. Then, through four rich case studies, they detail innovation archetypes that effectively sidestep these pathologies and blend innovation with scaling. Readers will come away with conceptual models to drive progress in the social sector and tools for defining the future of their organizations.