How to Market Your Digital Holiday Catalog

With the holiday season in full swing, you surely have all your reindeer in a row when it comes to an action plan that highlights your best products or services. But what about marketing them? For shoppers everywhere, there is a lot of noise around seasonal purchases and holiday sales. So, businesses need to be creative, unique, and, most of all, care about delivering an exceptional experience in order to get in front of their audiences (and stay there). Having a solid holiday marketing strategy in place is a great start, but if you really want to turn your product displays into a shoppable wonderland, market your digital holiday catalog with Issuu this season.

Benefits of Having an Interactive Digital Holiday Catalog

When you think of digital, accessibility immediately comes to mind. There’s nothing better than knowing you can access something you need or want without hassle, no matter where you are or what you’re doing. Delivering your customers such an easy, low-cost, and effective shopping experience makes them beyond eager to fill their virtual carts with all you have to offer. What’s more, a digital catalog is a sure way to a customer’s heart due to how easy it is to make the buying decision, regardless of time, place, and device. Customers will always interact with your digital holiday catalog the moment you give them the chance, so learn how to market it to them as soon as you hit ‘publish’ in order to drive more sales this season.

Increase Sales by Embedding Shopping Links

Spruce up your digital catalog and give customers an irresistible view of what you have to offer by making your content shoppable. Besides putting your best products on display with eye-catching images and videos, you should reduce friction by adding shoppable links that take people directly to a product’s page. Create a seamless shopping experience for your customers by embedding links directly in your content or let our platform auto-detect any links from your original PDF.

Be Clever with Social Media

Our built-in social posts feature makes it an absolute no-brainer to reformat your holiday catalog for social media. Transform it into mobile-friendly, sleek, and scrollable content that you can share via Facebook, Instagram, Twitter, or anywhere your audience searches for gift-giving inspiration. As a result, your existing customers (and new ones!) can view your holiday products from anywhere, on any device. With articles, you can even amp up your social media marketing efforts with the power of storytelling. Simply select the text you want to highlight, add a CTA at the end to drive people toward your catalog, and watch sales take off.

Keep It Dynamic with GIFs

Looking for a super quick and easy way to get the attention of your customers? Try GIFs – they are simple moving graphics that will stop scrollers in their tracks with close to zero effort from your side. Highlight your top products in a fun, dynamic, and engaging way with a GIF; they work especially well in emails. Most importantly, link to your holiday catalog on Issuu, so you can generate revenue faster than you can count it.

Keep Shoppers Updated with a Newsletter

You might feel like getting your catalog noticed is an uphill battle during the holiday season, but few businesses realize how much power a newsletter holds. People check their inboxes on a daily basis – for most, it’s multiple times per day –  which already tells you how easy it is to get an upper hand in the marketing game if you make your catalog visible right where your shoppers’ eyes are. Our newsletter creator capabilities make it quick and simple to build enticing emails by uploading a PDF and transforming it into an entire range of eye-catching content. And just like that, you can focus on delivering a dynamic reading experience and staying ahead of the competition with powerful marketing assets that make it easy to hit your sales goals. Get your holiday product catalog straight to your customers’ inboxes in no time.

Get Your Catalog Ready for Holiday Sales

Even though it’s a stressful time of the year, you’re now well-equipped to hit those marketing goals with a holiday catalog that’s interactive, engaging, personal, and, most of all, convincing. From November all the way to January, there are plenty of sales opportunities not to be missed. In a digital-first economy, sharing stunning, dynamic, and interactive catalogs plays an essential role in motivating consumers to fill up their carts.

Explore more of Issuu's features to boost sales and attract new customers this season with your digital holiday catalog.