Social media

Social media è un termine generico che definisce le varie attività che integrano tecnologia, interazione sociale e la costruzione di contenuti.

Descrizione

I social media possono assumere differenti forme, inclusi Internet forum, message board, weblogs , wikis, podcast, immagini e video. Le tecnologie includonoblogs, condivisione di immagini, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, e voice over IP, per citarne solo una lista parziale. Esempi di applicazione del concetto di social media sonoGoogle Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking e video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking e microblogging) e altri microblogs sono Jaiku e Pownce. Molti di questi servizi possono essere integrati tramite Social network aggregation piattaforme come Mybloglog, una società di Yahoo , e Plaxo.

Esempi

Template:Nofootnotes Esempi di applicazione dei social media citiamo:

Comunicazione

• Microblogs / Presence apps: Twitter and Pownce
• Social networking: Facebook, LinkedIn and MySpace
• Events: Upcoming

Collaborazione

• Wikis: Wikipedia
• Social bookmarking: del.icio.us and StumbleUpon
• Social News Sites: Digg, Mixx and Reddit
• Opinion sites: epinions
• Slideshare

Multimedia

• Photo sharing: Flickr and Zooomr
• Video sharing: YouTube
• Livecasting: Justin.tv
• Podcasting
• Publishing: Wix.com

Entertainment

• Virtual worlds: Second Life
• Online gaming: World of Warcraft
• Game sharing: Miniclip.com

Vedi anche

• Web 2.0
• User-generated content
• Social media optimization
• Social Web
• Social media marketing
• Buzz monitoring
• Virtual community

Links esterni

• I Social Media e le aziende italiane nei prossimi anni. Scenari
• Social Media Club
• Social Media Magazine Online

Riferimenti bibliografici

• Johnson, Steven (2005). Everything Bad is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter. New York: Riverhead Books

• Scoble, Robert, Israel, Shel (2006). Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. New York: Wiley & Sons

• Surowiecki, James (2005). The Wisdom of Crowds. New York: Anchor Books

• Tapscott, Don, Williams, Anthony D. (2006). Wikinomics, How Mass Collaboration Changes Everything. New York: Portfolio