A sporty, modern and clean branding experience for a med spa and skin studio based in southern california. Minimal and editorial brand identity for a medical spa and aesthetic skin service brand that has a fresh, science backed, medical brand inspo vibe. For this small business and beauty service provider, we leaned into greens, blues, wellness colors, with organic, nature inspired branding. The clean sans serif speaks to that unique vibe, + help this med spa stand out with their branding