Traditionally, Retail had been a complex process with so many middle man and that changed with the advent of Internet, Smartphone and Jio. Now, brands are getting created over the Internet by directly reaching out to their consumers using e-commerce platforms. Companies using internet as primary distribution strategy are called Direct To Consumer brands, or D2C Brands. With gross margins ranging from 30% - 80% , D2C brands are the one of the best business models out there.