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        <title>Joe Pettersson</title>
        <link>https://j11n.com</link>
        <description>Writing on technology, leadership, and building products from Joe Pettersson.</description>
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            <title>Joe Pettersson</title>
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        <copyright>© 2026 Joe Pettersson</copyright>
        <item>
            <title><![CDATA[The Agile Industrial Complex: Selling Fear, Shipping Diagrams]]></title>
            <link>https://j11n.com/blog/big-agile</link>
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            <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[A look at how consulting turns managerial anxiety into frameworks, certifications, and the permanent feeling that you are already behind.]]></description>
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        <item>
            <title><![CDATA[2025: My Reading List]]></title>
            <link>https://j11n.com/blog/books-2025</link>
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            <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[I read 127 books in 2025 and for the tenth year I share some of my highlights]]></description>
        </item>
        <item>
            <title><![CDATA['Founding' in an open technical role is a signal you don't want that job]]></title>
            <link>https://j11n.com/blog/founding-technical-roles</link>
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            <pubDate>Mon, 29 Apr 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[In practice, technical roles advertised with the word "Founding" in the title are usually a compensation downgrade presented as a title upgrade.]]></description>
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        <item>
            <title><![CDATA[Podcast: Voxgig]]></title>
            <link>https://j11n.com/blog/voxgig-podcast</link>
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            <pubDate>Thu, 31 Aug 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[I sat down to chat with the Richard at Voxgig to talk about developer experience and developer relations on their podcast]]></description>
        </item>
        <item>
            <title><![CDATA[Fee models in consulting]]></title>
            <link>https://j11n.com/blog/strategy-consulting-fee-models</link>
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            <pubDate>Fri, 25 Aug 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Large strategy consulting organisations charge in several ways and they're evolving so that the consultants take on more risk]]></description>
        </item>
        <item>
            <title><![CDATA[CTO Primer: Technical Due Diligence]]></title>
            <link>https://j11n.com/blog/technical-due-diligence</link>
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            <pubDate>Thu, 17 Aug 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[What happens during an investor technical due diligence? What are they looking for? How does it work?]]></description>
        </item>
        <item>
            <title><![CDATA[The role of regulators in the origin of multi-cloud]]></title>
            <link>https://j11n.com/blog/multi-cloud</link>
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            <pubDate>Fri, 07 Jul 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Is there any value in a multi-cloud strategy? Why does multi-cloud exist? Do I have to care about it?]]></description>
        </item>
        <item>
            <title><![CDATA[Speaking: London Engineering and Product Leadership Dinner]]></title>
            <link>https://j11n.com/blog/speaking-london-ctos</link>
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            <pubDate>Thu, 29 Jun 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[I sat down with a panel at a private dinner and speaking event]]></description>
        </item>
        <item>
            <title><![CDATA[Podcast: Tech Leaders Intel]]></title>
            <link>https://j11n.com/blog/tech-leaders-intel-podcast</link>
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            <pubDate>Tue, 30 May 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[I sat down to chat with the Tech Leaders Intel podcast about my journey in tech]]></description>
        </item>
        <item>
            <title><![CDATA[Podcast/Livestream: Ori Multi-cloud Discussion]]></title>
            <link>https://j11n.com/blog/ori-livestream</link>
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            <pubDate>Thu, 22 Dec 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[I sat down to chat multi-cloud with the folks from Ori]]></description>
        </item>
        <item>
            <title><![CDATA[2022: My Reading List]]></title>
            <link>https://j11n.com/blog/books-2022</link>
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            <pubDate>Wed, 21 Dec 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[I read 177 books in 2022 and for the sixth year I share the full-list and some of my highlights]]></description>
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            <title><![CDATA[Scaling Engineering: Generalism to Specialism]]></title>
            <link>https://j11n.com/blog/generalism-to-specialism</link>
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            <pubDate>Tue, 20 Dec 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[In the first preview of my book Scaling Engineering, we look at one of the most important factors to consider as your team grows.]]></description>
        </item>
        <item>
            <title><![CDATA[Podcast: Alfie Whattam]]></title>
            <link>https://j11n.com/blog/alfie-whattam-podcast-2</link>
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            <pubDate>Fri, 16 Dec 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[I sat down to chat with the Alfie Whattam and Eduard Oboimov to talk tech products]]></description>
        </item>
        <item>
            <title><![CDATA[Podcast: Alfie Whattam]]></title>
            <link>https://j11n.com/blog/alfie-whattam-podcast</link>
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            <pubDate>Fri, 21 Oct 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[I sat down to chat with the Alfie Whattam on a panel for Q&A session on fintech]]></description>
        </item>
        <item>
            <title><![CDATA[Salary benchmarks aren't as useful as you might think]]></title>
            <link>https://j11n.com/blog/salary-benchmarking</link>
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            <pubDate>Tue, 06 Sep 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[Salary benchmarks are plagued with sampling and operational issues, that can cause real harm unless they're understood]]></description>
        </item>
        <item>
            <title><![CDATA[Podcast: Code Story]]></title>
            <link>https://j11n.com/blog/codestory-podcast</link>
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            <pubDate>Sun, 10 Apr 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[A great conversation with Noah Lambert on scaling engineering, building Banked and sneakers]]></description>
        </item>
        <item>
            <title><![CDATA[Delivering a bad product faster isn't going to save your business]]></title>
            <link>https://j11n.com/blog/delivering-bad-products-quickly</link>
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            <pubDate>Tue, 04 Jan 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[An 'agile transformation' is one of the surest signals that an organisation's leadership has fundamentally misunderstood the challenge it faces]]></description>
        </item>
        <item>
            <title><![CDATA[Podcast: Venturis Voice]]></title>
            <link>https://j11n.com/blog/venturi-podcast</link>
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            <pubDate>Sun, 02 Jan 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[I spoke to Venturi about leadership, scaling engineering teams and my book]]></description>
        </item>
        <item>
            <title><![CDATA[2021: My Reading List]]></title>
            <link>https://j11n.com/blog/books-2021</link>
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            <pubDate>Fri, 31 Dec 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[I read more than 200 books in 2021 and for the fifth year I share the full-list and some of my highlights]]></description>
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        <item>
            <title><![CDATA[Running Scrivener on Linux]]></title>
            <link>https://j11n.com/blog/running-scrivener-on-linux</link>
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            <pubDate>Fri, 31 Dec 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[I'd been attempting to configure Wine for months in order to make the writing app Scrivener work on Linux, but then I discovered Bottles and got it running in less than 15 minutes]]></description>
        </item>
        <item>
            <title><![CDATA[Why I have a speaker rider]]></title>
            <link>https://j11n.com/blog/why-i-have-a-speaker-rider</link>
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            <pubDate>Fri, 31 Dec 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[I'm privileged to be invited to speak at events, but as someone in that position I need to do everything I can to help others]]></description>
        </item>
        <item>
            <title><![CDATA[My rate card]]></title>
            <link>https://j11n.com/blog/my-rate-card</link>
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            <pubDate>Thu, 30 Dec 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[I'm a strong proponent of everyone charging more for their time, and is something I've seen be particularly stark in consulting. Why I share it openly and you should too]]></description>
        </item>
        <item>
            <title><![CDATA[Podcast: Cleevio]]></title>
            <link>https://j11n.com/blog/cleevio-podcast</link>
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            <pubDate>Tue, 10 Nov 2020 00:00:00 GMT</pubDate>
            <description><![CDATA[I sat down to chat with the Jan at Cleevio to talk about payments on their podcast]]></description>
        </item>
        <item>
            <title><![CDATA[Shipping web components in 2020]]></title>
            <link>https://j11n.com/blog/shipping-webcomponents-2020</link>
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            <pubDate>Tue, 21 Apr 2020 00:00:00 GMT</pubDate>
            <description><![CDATA[Recently, we shipped Banked.js, a component library for integrating account-to-account payments into any web application]]></description>
        </item>
        <item>
            <title><![CDATA[Transaction data will unlock the future of banking]]></title>
            <link>https://j11n.com/blog/bank-transaction-data</link>
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            <pubDate>Wed, 08 Apr 2020 00:00:00 GMT</pubDate>
            <description><![CDATA[There’s a seismic shift happening in the way banks make money that could have significant privacy implications for their customers]]></description>
        </item>
        <item>
            <title><![CDATA[Sponsoring underrepresented people in tech]]></title>
            <link>https://j11n.com/blog/sponsoring-people-in-tech</link>
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            <pubDate>Thu, 02 Nov 2017 00:00:00 GMT</pubDate>
            <description><![CDATA[Inspired by @aphyr’s tweet on sponsoring people who are underrepresented in tech, I’ve decided to also jump in.]]></description>
        </item>
        <item>
            <title><![CDATA[The toxicity of arrogance]]></title>
            <link>https://j11n.com/blog/toxicity-of-arrogance</link>
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            <pubDate>Wed, 11 Oct 2017 00:00:00 GMT</pubDate>
            <description><![CDATA[The community of people that work in technology have a problem, we’ve built a meritocracy of assholes, and it’s toxic to inclusivity.]]></description>
        </item>
        <item>
            <title><![CDATA[Abandoned Tube Stations]]></title>
            <link>https://j11n.com/blog/abandoned-tube-stations</link>
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            <pubDate>Mon, 06 Jul 2015 00:00:00 GMT</pubDate>
            <description><![CDATA[An interactive data experiment with Angular, Mapbox and GeoJson]]></description>
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