BÉIS Built a Giant Human Claw Machine — and It Worked
This campaign worked because it didn’t just promote BÉIS, it made people feel like kids again. The human claw machine turned a mall pop-up into a brand experience that was bold, physical, and wildly fun. It tapped into nostalgia and play, but wrapped it in the clean, covetable aesthetic BÉIS is known for. What made it smart was how it bridged offline experience and online reach. People didn’t just attend, they filmed, shared, and turned it into content. It showed that experiential marketing doesn’t have to be serious to be strategic. Sometimes joy is the strategy.
Barenbliss 3rd Anniversary - Anniversary Activation Design by VERSHOME
Celebrating Barenbliss’ 3rd Anniversary - Trilogy of Beauty. For this occasion, Barenbliss takes us on a journey through three iconic eras, each era celebrating beauty in its own way. #Barenbliss #Barenbliss3rdAnniversary #TrilogyofBeauty #anniversaryactivation #eventproduction #eventdesign #beautybooth #boothbeauty #boothdesign #designbooth #boothexpo #beautyexpo #boothmakeup #pameranboothkecantikan #joseoninspiredbooth #y2kboothdesign #neweraboothdesign #interiordesignstudio #interior #exhibitionboothdesign #anniversaryboothdesign #beautyevent #eventbeauty #boothpameran #interiordesign #pinkboothdesign #arcadedisplay #playfulboothdesign