Knit sundress

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When @FisayoLonge posted a picture of herself wearing a white sundress on TikTok, it quickly amassed 100,000 views, as people pleaded with her to tell them where it was from. Alas, it was not yet for sale. What was a soft-launch for her brand @KaiCollective developed into a waitlist of 4,000 people and 1,000 pre-orders. “It was a dress to fit every woman and every situation,” Longe explains of its appeal. At the link in bio, she tells #BritishVogue about her quest to create “main character cl... Interview Dress, Soft Launch, London Brands, Knitting Machine Patterns, White Sundress, Fashion Aesthetics, Knitting Machine, Fashion Couple, Hot Dress

When @FisayoLonge posted a picture of herself wearing a white sundress on TikTok, it quickly amassed 100,000 views, as people pleaded with her to tell them where it was from. Alas, it was not yet for sale. What was a soft-launch for her brand @KaiCollective developed into a waitlist of 4,000 people and 1,000 pre-orders. “It was a dress to fit every woman and every situation,” Longe explains of its appeal. At the link in bio, she tells #BritishVogue about her quest to create “main character…

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